Etsy officer plans $244K stock sale under Rule 144
Etsy officer Richard Edward Colburn III files a Rule 144 notice to sell 2,913 shares following RSU vesting, after selling 8,252 shares in August 2026.
Rhea-AI Filing Summary
ETSY INC (ETSY) has a notice of proposed resale under Rule 144 filed on behalf of officer Richard Edward Colburn III. The notice covers planned sales of 2,913 shares of common stock, with an indicated aggregate value of $244,488.09, to be sold through UBS Financial Services Inc. on the NYSE.
The shares derive from RSU vesting on September 1, 2026. The filing also reports that during the prior three months, Colburn sold 8,252 shares of Etsy common stock on August 10, 2026 for aggregate proceeds of $677,367.98.
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Key Figures
Shares to be sold: 2,913 shares
Aggregate market value of planned sale: $244,488.09
Planned sale date: September 3, 2026
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5 metrics
Shares to be sold
2,913 shares
Common stock covered by the Rule 144 notice
Aggregate market value of planned sale
$244,488.09
Planned Rule 144 sale of 2,913 shares of Etsy common stock
Planned sale date
September 3, 2026
Proposed transaction date for the Rule 144 sale on the NYSE
Shares sold in prior 3 months
8,252 shares
Common stock sold on August 10, 2026
Aggregate proceeds from prior sale
$677,367.98
Etsy common stock sale on August 10, 2026
Key Terms
Rule 144, RSU vesting, attorney-in-fact
3 terms
Rule 144 regulatory
"See the definition of "person" in paragraph (a) of Rule 144."
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
RSU vesting financial
"Common | 09/01/2026 | RSU vesting | Issuer |"
RSU vesting is the process by which restricted stock units — a promise by a company to give shares to an employee — become actual, owned shares over time or when certain goals are met. Investors care because vested shares can dilute existing ownership when issued, and the timing of vesting affects when employees can sell shares, which can influence share supply, insider selling patterns, and company incentives.
attorney-in-fact regulatory
"Signature | /s/ UBS Financial Services Inc., as attorney-in-fact for Richard Colburn"
An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.
FAQ
What does the Form 144 filing disclose for ETSY?
It discloses that officer Richard Edward Colburn III filed a Rule 144 notice to sell 2,913 shares of Etsy common stock, with an aggregate value of $244,488.09, derived from RSU vesting on September 1, 2026 and to be sold through UBS Financial Services Inc.
Who is executing the ETSY Rule 144 sale and in what capacity?
The planned sale will be executed through UBS Financial Services Inc.. The notice is signed “/s/ UBS Financial Services Inc., as attorney-in-fact for Richard Colburn”, indicating UBS is acting under a power of attorney for the seller.
AI-generated analysis. How Rhea-AI works. Not financial advice.