Etsy (ETSY) director sells 3,544 shares in pre-planned trade

Rhea-AI Filing Summary

Etsy Inc. director Melissa Reiff reported an open-market sale of 3,544 shares of Etsy Common Stock at $75.00 per share. The transaction occurred on June 17, 2026. After this sale, she continues to hold 17,613 Etsy shares directly.

The sale was executed under a pre-arranged Rule 10b5-1 trading plan that she adopted on August 4, 2025, indicating the timing was set in advance rather than chosen opportunistically.

Insights

Equity analyst

Director executes pre-planned sale of a modest share block.

Director Melissa Reiff sold 3,544 shares of Etsy Common Stock at $75.00 per share in an open-market transaction on June 17, 2026. Following the sale, she still directly holds 17,613 shares, so she retains a meaningful equity stake.

The transaction was carried out under a Rule 10b5-1 trading plan adopted on August 4, 2025, which means the trade was scheduled in advance. That pre-planned status typically makes the timing less informative as a signal of her current view on Etsy’s prospects.

Insider Trade Summary 10b5-1

Net Seller: 3,544 shares

Net Sell 1 txn

Insider REIFF MELISSA

Role Director

Sold 3,544 shs ($266K)

Type	Security	Shares	Price	Value
Sale	Common Stock	3,544	$75.00	$266K

Holdings After Transaction: Common Stock — 17,613 shares (Direct)

Footnotes (1)

1. F1. This sale was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 4, 2025.

Key Figures

Shares sold: 3,544 shares Sale price: $75.00 per share Shares held after: 17,613 shares +2 more

5 metrics

Shares sold 3,544 shares Open-market sale on June 17, 2026

Sale price $75.00 per share Etsy Common Stock transaction price

Shares held after 17,613 shares Director’s direct holdings following the sale

Transaction count 1 sale Single non-derivative open-market sale reported

Net buy/sell shares -3,544 shares Net effect of reported insider transactions

Key Terms

Rule 10b5-1 trading plan, open-market sale, Common Stock, Form 4

4 terms

Rule 10b5-1 trading plan regulatory

"This sale was made pursuant to a Rule 10b5-1 trading plan adopted"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Common Stock financial

""security_title": "Common Stock""

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

Form 4 regulatory

"INSIDER FILING DATA (Form 4):"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

FAQ

What did Etsy (ETSY) director Melissa Reiff do in this Form 4 filing?

Director Melissa Reiff reported an open-market sale of 3,544 Etsy Common Stock shares at $75.00 per share. The transaction occurred on June 17, 2026, and was disclosed as a routine insider trading report for shareholders.

How many Etsy (ETSY) shares did Melissa Reiff sell and at what price?

She sold 3,544 shares of Etsy Common Stock at a price of $75.00 per share. This sale reduced her direct holdings but left her with a continuing ownership position disclosed in the filing.

How many Etsy (ETSY) shares does Melissa Reiff hold after the reported sale?

After the transaction, Melissa Reiff directly holds 17,613 Etsy Common Stock shares. This figure reflects her remaining stake following the 3,544-share open-market sale reported in the Form 4 filing for June 17, 2026.

Was the Etsy (ETSY) insider sale by Melissa Reiff part of a trading plan?

Yes. The filing notes the sale was made under a Rule 10b5-1 trading plan adopted on August 4, 2025. Such plans pre-schedule trades, reducing the significance of the specific trade date as a discretionary timing decision.

Is the Etsy (ETSY) insider transaction a buy or a sell?

The Form 4 reports a sell transaction. It classifies the activity as an open-market sale of 3,544 Etsy Common Stock shares at $75.00 per share, executed by director Melissa Reiff on June 17, 2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 06/18/2026 - 04:14 PM Accepted by SEC EDGAR 06/18/2026 - 04:13 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

REIFF MELISSA

(Last) (First) (Middle)

C/O ETSY, INC.

117 ADAMS STREET

(Street)

BROOKLYN NEW YORK 11201

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ETSY INC [ ETSY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/17/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	06/17/2026		S(1)		3,544	D	$75	17,613	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This sale was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 4, 2025.

	/s/ Brittany Keen, Attorney-in-Fact	06/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)