Were Frederick R. Wilson’s Etsy (ETSY) share sales pre-planned under a Rule 10b5-1 plan?

Yes. The filing states the sales were made under a Rule 10b5-1 trading plan adopted on February 20, 2026. Such plans pre-schedule trades, indicating these transactions were arranged in advance rather than timed discretionarily.

Etsy (ETSY) director Wilson sells 20,000 shares in pre-planned trade

Filing Impact

(High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Etsy director Frederick R. Wilson sold 20,000 shares of Etsy common stock in open-market transactions. The trades on June 1, 2026 were executed in two blocks: 14,000 shares at a weighted average price of $68.59 and 6,000 shares at a weighted average price of $69.26, with actual prices ranging from $68.00 to $69.82.

These sales were carried out under a pre-arranged Rule 10b5-1 trading plan adopted on February 20, 2026, indicating they were scheduled in advance. Following the transactions, Wilson still directly owns 461,329 Etsy shares, leaving a substantial continuing stake in the company.

Insider Trade Summary 10b5-1

Net Seller: 20,000 shares ($1,375,820)

Net Sell 2 txns

Insider WILSON FREDERICK R

Role null

Sold 20,000 shs ($1.38M)

Type	Security	Shares	Price	Value
Sale	Common Stock	14,000	$68.59	$960K
Sale	Common Stock	6,000	$69.26	$416K

Holdings After Transaction: Common Stock — 467,329 shares (Direct, null)

Footnotes (1)

These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 20, 2026. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.00 to $68.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $69.00 to $69.82, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares sold: 20,000 shares Sale price block 1: $68.59/share Sale price block 2: $69.26/share +4 more

7 metrics

Shares sold 20,000 shares Total Etsy common shares sold by Frederick R. Wilson on June 1, 2026

Sale price block 1 $68.59/share Weighted average price for 14,000-share sale block

Sale price block 2 $69.26/share Weighted average price for 6,000-share sale block

Price range block 1 $68.00–$68.99 Range of individual trade prices for one sale block

Price range block 2 $69.00–$69.82 Range of individual trade prices for other sale block

Shares held after 461,329 shares Direct Etsy share ownership by Wilson following the reported sales

Rule 10b5-1 plan date February 20, 2026 Adoption date of Wilson’s pre-arranged trading plan

Key Terms

Rule 10b5-1 trading plan, weighted average price, open-market sale

3 terms

Rule 10b5-1 trading plan regulatory

"These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 20, 2026."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

open-market sale financial

"transaction_action: open-market sale"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

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Form 4 Insider Transactions: What Each Field Means →

06/03/2026 - 04:30 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

WILSON FREDERICK R

(Last)

(First)

(Middle)

C/O UNION SQUARE VENTURES

915 BROADWAY, 19TH FLOOR

(Street)

NEW YORK

10010

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ETSY INC [ ETSY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	06/01/2026		S⁽¹⁾		14,000	D	$68.59⁽²⁾	467,329	D
Common Stock	06/01/2026		S⁽¹⁾		6,000	D	$69.26⁽³⁾	461,329	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 20, 2026.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.00 to $68.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $69.00 to $69.82, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

	/s/ Jennifer Card, Attorney-in-Fact	06/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Etsy (ETSY) director Frederick R. Wilson report?

Frederick R. Wilson reported selling 20,000 shares of Etsy common stock. The sales occurred in two open-market transactions on June 1, 2026, as disclosed in a Form 4 insider filing with the SEC.

At what prices did Frederick R. Wilson sell Etsy (ETSY) shares?

Wilson sold 14,000 Etsy shares at a weighted average price of $68.59 and 6,000 shares at a weighted average price of $69.26. Individual trades ranged from $68.00 to $69.82 per share, according to the Form 4 footnotes.

How many Etsy (ETSY) shares does Frederick R. Wilson hold after the sale?

After these transactions, Wilson directly holds 461,329 Etsy common shares. This post-transaction balance shows he retained a large ownership position following the 20,000-share open-market sale reported in the Form 4.

What type of Form 4 insider activity did Etsy (ETSY) disclose for Frederick R. Wilson?

The Form 4 discloses two open-market sale transactions in Etsy common stock. Both are coded “S” for sale, covering a total of 20,000 shares executed on June 1, 2026, with no associated option exercises or derivative activity.