Family trust tied to Seros (NYSE: EVC) sells 1.18M Entravision shares
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Entravision Communications reported insider transactions showing significant sales of Class A common stock by trusts associated with the Seros Ulloa Family Trust of 1996. Over May 12–14, the Survivor's Trust under this family trust executed open-market sales totaling 1,184,369 shares at weighted average prices between about $8.33 and $9.03 per share. After these sales, the Survivor's Trust reported owning 8,635,774 shares of Class A common stock indirectly. Separate entries also list indirect holdings in related trusts, including the Non-Exempt Marital Trust, Bypass Trust, and Ulloa Irrevocable Trust. Footnotes state these securities are owned directly by the respective trusts and only indirectly by the trustees, who disclaim beneficial ownership except to the extent of any pecuniary interest.
Positive
- None.
Negative
- None.
Insights
Family trusts tied to a 10% holder executed sizable open-market sales while retaining a large position.
The data show entities associated with the Seros Ulloa Family Trust of 1996 selling 1,184,369 Entravision Class A shares through open-market transactions on May 12–14. Reported weighted average prices ranged from about $8.33 to $9.03 per share.
These sales are attributed to the Survivor's Trust under the family trust, with indirect reporting by trustee Alexandra Seros, who disclaims beneficial ownership beyond any pecuniary interest. After the transactions, the Survivor's Trust still held 8,635,774 shares, and other related trusts continued to report additional indirect holdings.
The pattern represents net selling by a large shareholder but leaves a substantial remaining stake. The filing does not reference a trading plan, so the timing context is not clarified in this excerpt. Subsequent company filings may provide additional color on any future ownership changes.
Insider Trade Summary
Net Seller: 1,184,369 shares ($10,360,398)
Net Sell
6 txns
Insider
Seros Alexandra, Seros Ulloa Family Trust of 1996
Role
null | null
Sold
1,184,369 shs ($10.36M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A common stock | 338,976 | $9.025 | $3.06M |
| Sale | Class A common stock | 685,111 | $8.709 | $5.97M |
| Sale | Class A common stock | 160,282 | $8.326 | $1.33M |
| holding | Class A common stock | -- | -- | -- |
| holding | Class A common stock | -- | -- | -- |
| holding | Class A common stock | -- | -- | -- |
Holdings After Transaction:
Class A common stock — 8,635,774 shares (Indirect, By Survivor's Trust under the Seros Ulloa Family Trust of 1996)
Footnotes (1)
- The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $8.11 to $8.52, inclusive. The Reporting Person undertakes to provide to Entravision Communications Corporation (the "Issuer"), any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. These securities are owned directly by the Survivor's Trust under the Family Trust, and indirectly by Alexandra Seros as the trustee of such trust. Ms. Seros disclaims beneficial ownership of these securities except to the extent of her pecuniary interest therein, if any. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.95 to $9.235, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $8.70 to $9.40, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. These securities are owned directly by the Non-Exempt Marital Trust under the Family Trust, and indirectly by Alexandra Seros as the trustee of such trust. Ms. Seros disclaims beneficial ownership of these securities except to the extent of her pecuniary interest therein, if any. These securities are owned directly by the Bypass Trust under the Family Trust, and indirectly by Alexandra Seros as the trustee of such trust. Ms. Seros disclaims beneficial ownership of these securities except to the extent of her pecuniary interest therein, if any. These securities are owned directly by the Ulloa Irrevocable Trust and indirectly by Thomas Strickler as the sole trustee of such trust. Alexandra Seros disclaims beneficial ownership of these securities except to the extent of her pecuniary interest therein, if any.
Key Figures
Shares sold May 12, 2026: 160,282 shares at $8.326
Shares sold May 13, 2026: 685,111 shares at $8.709
Shares sold May 14, 2026: 338,976 shares at $9.025
+5 more
8 metrics
Shares sold May 12, 2026
160,282 shares at $8.326
Open-market sale by Survivor's Trust
Shares sold May 13, 2026
685,111 shares at $8.709
Open-market sale by Survivor's Trust
Shares sold May 14, 2026
338,976 shares at $9.025
Open-market sale by Survivor's Trust
Total shares sold
1,184,369 shares
Aggregate non-derivative sales May 12–14, 2026
Survivor's Trust holdings after sales
8,635,774 shares
Class A common stock held indirectly after May 14, 2026
Non-Exempt Marital Trust holdings
1,087,571 shares
Indirect holdings as of May 12, 2026
Bypass Trust holdings
344,840 shares
Indirect holdings as of May 12, 2026
Ulloa Irrevocable Trust holdings
389,848 shares
Indirect holdings as of May 12, 2026
Key Terms
open-market sale, weighted average price, beneficial ownership, ten percent owner, +2 more
6 terms
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
weighted average price financial
"The price reported in column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
beneficial ownership financial
"Ms. Seros disclaims beneficial ownership of these securities except to the extent of her pecuniary interest"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
ten percent owner regulatory
""is_ten_percent_owner": 1"
irrevocable trust financial
"These securities are owned directly by the Ulloa Irrevocable Trust"
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
indirectly by financial
"and indirectly by Alexandra Seros as the trustee of such trust"
FAQ
What insider transactions were reported for ENTRAVISION COMMUNICATIONS (EVC)?
The filing reports open-market sales of 1,184,369 shares of Entravision Class A common stock by the Survivor's Trust under the Seros Ulloa Family Trust over May 12–14, 2026, at weighted average prices between about $8.33 and $9.03 per share.
What is the Survivor's Trust’s remaining Entravision (EVC) stake after these sales?
After the reported transactions, the Survivor's Trust under the Seros Ulloa Family Trust held 8,635,774 Entravision Class A shares indirectly. Additional indirect holdings are listed for related trusts, including Non-Exempt Marital, Bypass, and Ulloa Irrevocable Trusts, in the same Form 4 filing.
Were the Entravision (EVC) insider trades part of a derivative or option exercise?
No. The reported trades are non-derivative transactions in Class A common stock with code “S,” indicating open-market or private sales. The derivative section of the filing is empty, and there are no option exercises or conversions disclosed in this Form 4 excerpt.
How are the Entravision (EVC) trust holdings attributed in the Form 4?
Shares are owned directly by several trusts, including the Survivor's Trust and Non-Exempt Marital Trust, and reported indirectly by trustees. Footnotes state that individuals such as Alexandra Seros disclaim beneficial ownership beyond any pecuniary interest in these trust-held securities.