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[Form 4] EverQuote, Inc. Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

George R. Neble, a director of EverQuote, Inc. (EVER), reported a sale of 671 shares of Class A common stock on 08/15/2025 at a price of $23.35 per share. After the sale, Mr. Neble beneficially owned 53,503 shares directly. The filing notes the sale was executed pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 16, 2025. The Form 4 was signed by an attorney-in-fact on behalf of Mr. Neble and filed with the SEC.

Positive

  • Sale executed under a Rule 10b5-1 plan, indicating pre-planned trading and governance compliance
  • Transparent disclosure of shares sold, price ($23.35), transaction date (08/15/2025), and remaining direct ownership (53,503 shares)

Negative

  • Reduction in insider holdings by 671 shares due to the sale

Insights

TL;DR: Routine director sale under a 10b5-1 plan; small-sized transaction relative to typical insider holdings and does not indicate material company change.

The transaction is a straightforward disposition of 671 Class A shares at $23.35 under a pre-established Rule 10b5-1 plan dated May 16, 2025. Such plans allow insiders to sell shares on a preset schedule to avoid allegations of trading on inside information. The remaining direct holding of 53,503 shares is disclosed, preserving transparency around insider ownership. There are no derivative transactions or other compensatory trades disclosed in this filing.

TL;DR: Filing reflects compliance with insider trading rules and standard governance disclosure practices.

The Form 4 disclosure documents a director-initiated sale executed under a Rule 10b5-1 plan, demonstrating adherence to governance protocols that separate trading decisions from contemporaneous corporate information. The filing was executed by an attorney-in-fact and includes an explicit explanation referencing the 10b5-1 plan adoption date. No indications of unusual timing, accelerations, or related-party transactions are present in this report.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Neble George R

(Last) (First) (Middle)
C/O EVERQUOTE, INC.
141 PORTLAND STREET

(Street)
CAMBRIDGE MA 02139

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
EverQuote, Inc. [ EVER ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
08/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/15/2025 S 671(1) D $23.35 53,503 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 16, 2025.
/s/ Jon Ayotte, as attorney-in-fact for George Neble 08/18/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did EverQuote (EVER) director George Neble report on Form 4?

The Form 4 reports a sale of 671 Class A shares on 08/15/2025 at $23.35 per share, leaving 53,503 shares beneficially owned directly.

Was the EverQuote insider sale executed under a trading plan?

Yes. The filing states the sale was effected pursuant to a Rule 10b5-1 trading plan adopted on May 16, 2025.

Who filed the Form 4 for George Neble (EVER)?

The Form 4 was signed and filed by Jon Ayotte, as attorney-in-fact for George Neble on 08/18/2025.

Did the Form 4 disclose any derivative transactions for EVER?

No. The filing contains only a non-derivative sale of Class A common stock; Table II (derivatives) shows no entries.

How much did the director receive from the sale reported on the Form 4?

The reported sale price was $23.35 per share for 671 shares. The filing does not state gross or net proceeds explicitly, only the per-share price.
Everquote

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Internet Content & Information
Services-computer Programming, Data Processing, Etc.
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United States
CAMBRIDGE