Were Jon Ayotte’s EVER share sales under a Rule 10b5-1 plan?

Yes. The Form 4 footnote states the 4,611-share sale was executed under a Rule 10b5-1 trading plan adopted on March 9, 2026, indicating it was pre-arranged rather than timed discretionarily around short-term market movements.

EverQuote (EVER) CAO Ayotte sells shares, 1,538 withheld for RSU taxes

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

EverQuote, Inc. Chief Accounting Officer Jon Ayotte reported an open-market sale of Class A Common Stock and a related tax-withholding event. On July 1, 2026, he sold 4,611 shares at an average price of $24.15 per share in an open-market transaction executed under a pre-arranged Rule 10b5-1 trading plan adopted on March 9, 2026. On the same date, an additional 1,538 shares were withheld by the company to satisfy tax obligations arising from the vesting of restricted stock units, based on the closing price of $24.73 per share.

Insider Trade Summary 10b5-1

Net Seller: 4,611 shares ($111,356)

Net Sell 2 txns

Insider Ayotte Jon

Role Chief Accounting Officer

Sold 4,611 shs ($111K)

Type	Security	Shares	Price	Value
Tax Withholding	Class A Common Stock	1,538	$24.73	$38K
Sale	Class A Common Stock	4,611	$24.15	$111K

Holdings After Transaction: Class A Common Stock — 79,191 shares (Direct, null)

Footnotes (1)

Represents shares of Class A Common Stock withheld by the Company to satisfy tax withholding obligations in connection with the net issuance of shares of Class A Common Stock delivered to the Reporting Person on July 1, 2026, from the vesting of restricted stock units. The number of shares withheld by the Company to satisfy tax withholding obligations (and the net issuance) is based on the closing price of the Company's Class A Common Stock on July 1, 2026. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 9, 2026.

Key Figures

Open-market sale shares: 4,611 shares Sale price per share: $24.15/share Tax-withheld shares: 1,538 shares +2 more

5 metrics

Open-market sale shares 4,611 shares Class A Common Stock sold on July 1, 2026

Sale price per share $24.15/share Average price for 4,611 shares sold

Tax-withheld shares 1,538 shares Shares withheld to satisfy tax obligations on RSU vesting

Tax-withholding price $24.73/share Closing price used for 1,538 withheld shares on July 1, 2026

Net shares sold (buy/sell) 4,611 shares Net sell shares from transaction summary

Key Terms

Rule 10b5-1 trading plan, restricted stock units, tax withholding obligations, open-market sale, +1 more

5 terms

Rule 10b5-1 trading plan financial

"The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 9, 2026."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

restricted stock units financial

"in connection with the net issuance of shares of Class A Common Stock delivered to the Reporting Person on July 1, 2026, from the vesting of restricted stock units."

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

tax withholding obligations financial

"Represents shares of Class A Common Stock withheld by the Company to satisfy tax withholding obligations in connection with the net issuance of shares"

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Class A Common Stock financial

"security_title": "Class A Common Stock""

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/02/2026 - 05:02 PM Accepted by SEC EDGAR 07/02/2026 - 05:00 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ayotte Jon

(Last)

(First)

(Middle)

C/O EVERQUOTE, INC.

141 PORTLAND STREET

(Street)

CAMBRIDGE

MASSACHUSETTS

02139

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
EverQuote, Inc. [ EVER ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Accounting Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	07/01/2026		F		1,538⁽¹⁾	D	$24.73	79,191	D
Class A Common Stock	07/01/2026		S		4,611⁽²⁾	D	$24.15	74,580	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Represents shares of Class A Common Stock withheld by the Company to satisfy tax withholding obligations in connection with the net issuance of shares of Class A Common Stock delivered to the Reporting Person on July 1, 2026, from the vesting of restricted stock units. The number of shares withheld by the Company to satisfy tax withholding obligations (and the net issuance) is based on the closing price of the Company's Class A Common Stock on July 1, 2026.

2. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 9, 2026.

	/s/ Jon Ayotte	07/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transactions did EVER Chief Accounting Officer Jon Ayotte report?

Jon Ayotte reported an open-market sale and a tax-related share withholding. He sold 4,611 EverQuote Class A shares at $24.15 and had 1,538 shares withheld by the company to cover tax obligations linked to vesting restricted stock units.

How many EverQuote (EVER) shares did Jon Ayotte sell and at what price?

He sold 4,611 shares of EverQuote Class A Common Stock at an average price of $24.15 per share. This was an open-market transaction classified as a sale in the Form 4 filing’s transaction details.

Why were 1,538 EverQuote (EVER) shares withheld from Jon Ayotte?

EverQuote withheld 1,538 Class A shares to satisfy tax withholding obligations from vesting restricted stock units. The number of shares withheld and net issuance were based on the stock’s closing price on July 1, 2026, according to the Form 4 footnote.

What was the price used for the tax-withholding EverQuote (EVER) shares?

The company used a price of $24.73 per share for the 1,538 shares withheld to cover tax obligations. This amount reflects the closing price of EverQuote’s Class A Common Stock on July 1, 2026, as disclosed in the filing.