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[Form 4] EverQuote, Inc. Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

EverQuote, Inc. reported a small insider sale by its Chief Accounting Officer. On 11/18/2025, the officer sold 376 shares of Class A common stock at $24.54 per share and continued to beneficially own 55,822 shares directly afterward.

The company explains that this sale was made under a Rule 10b5-1 trading plan adopted on November 23, 2021. The transaction was carried out to cover tax withholding obligations arising from the vesting of restricted stock units on November 15, 2025, and is described as not being a discretionary trade by the reporting person.

Positive

  • None.

Negative

  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Ayotte Jon

(Last) (First) (Middle)
C/O EVERQUOTE, INC.
141 PORTLAND STREET

(Street)
CAMBRIDGE MA 02139

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
EverQuote, Inc. [ EVER ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Accounting Officer
3. Date of Earliest Transaction (Month/Day/Year)
11/18/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 11/18/2025 S 376(1) D $24.54 55,822 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 23, 2021, and represents the sale of shares necessary to meet tax withholding obligations as a result of vesting in restricted stock units on November 15, 2025. In compliance with SEC guidance, the reporting person has not checked the box above but states that the Rule 10b5-1 trading plan is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). The sale does not represent a discretionary trade by the reporting person.
/s/ Jon Ayotte 11/19/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did EVER report in this Form 4?

The Chief Accounting Officer of EverQuote, Inc. (EVER) reported selling 376 shares of Class A common stock on 11/18/2025 at $24.54 per share.

How many EVER shares does the reporting person own after this transaction?

After the reported sale, the officer beneficially owned 55,822 shares of EverQuote Class A common stock in direct ownership.

Why did the EVER insider sell 376 shares?

The sale of 376 shares was made to meet tax withholding obligations resulting from the vesting of restricted stock units on November 15, 2025.

Was the EVER insider trade made under a Rule 10b5-1 plan?

Yes. The sale was effected under a Rule 10b5-1 trading plan adopted on November 23, 2021, which is stated to be intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Was the EVER insider trade discretionary?

The company states that the sale does not represent a discretionary trade by the reporting person, as it followed a pre-established Rule 10b5-1 plan to address tax withholding.

What is the role of the reporting person at EverQuote (EVER)?

The reporting person is an officer of EverQuote, Inc., serving as the company’s Chief Accounting Officer.
Everquote

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880.56M
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12.4%
82.74%
3.49%
Internet Content & Information
Services-computer Programming, Data Processing, Etc.
Link
United States
CAMBRIDGE