Was Jon Ayotte’s EverQuote (EVER) share sale part of a Rule 10b5-1 plan?

Yes, the sale was executed under a Rule 10b5-1 trading plan adopted by Jon Ayotte. The footnote explains that this pre-arranged plan, adopted on August 11, 2025, governed the transaction, indicating it was scheduled in advance rather than timed discretionarily.

What price did Jon Ayotte receive per share for his EverQuote (EVER) stock sale?

Jon Ayotte sold his EverQuote Class A Common Stock at an average price of $18.69 per share. The Form 4 specifies this transaction price for the 888 shares sold in the open-market transaction on May 26, 2026.

EverQuote (EVER) CAO Ayotte sells 888 shares in planned 10b5-1 trade

Filing Impact

(Neutral)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

EverQuote, Inc. Chief Accounting Officer Jon Ayotte reported an open-market sale of 888 shares of Class A Common Stock at $18.69 per share. The transaction was executed on May 26, 2026 under a pre-arranged Rule 10b5-1 trading plan. Following this sale, he holds 81,618 shares directly.

Insider Trade Summary 10b5-1

Net Seller: 888 shares ($16,597)

Net Sell 1 txn

Insider Ayotte Jon

Role Chief Accounting Officer

Sold 888 shs ($17K)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	888	$18.69	$17K

Holdings After Transaction: Class A Common Stock — 81,618 shares (Direct, null)

Footnotes (1)

[object Object]

Key Figures

Shares sold: 888 shares Sale price: $18.69 per share Shares held after sale: 81,618 shares +1 more

4 metrics

Shares sold 888 shares Open-market sale on May 26, 2026

Sale price $18.69 per share Class A Common Stock transaction price

Shares held after sale 81,618 shares Direct ownership following transaction

Transaction type Open-market sale (Code S) Non-derivative Form 4 transaction

Key Terms

Rule 10b5-1 trading plan, open-market sale, Class A Common Stock, Form 4

4 terms

Rule 10b5-1 trading plan regulatory

"The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action: "open-market sale" for 888 shares of Class A Common Stock"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Class A Common Stock financial

"security_title: "Class A Common Stock" for the reported transaction"

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

Form 4 regulatory

"INSIDER FILING DATA (Form 4)"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Form 4 Insider Transactions: What Each Field Means →

05/28/2026 - 05:00 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ayotte Jon

(Last)

(First)

(Middle)

C/O EVERQUOTE, INC.

141 PORTLAND STREET

(Street)

CAMBRIDGE

MASSACHUSETTS

02139

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
EverQuote, Inc. [ EVER ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Accounting Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/26/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	05/26/2026		S		888⁽¹⁾	D	$18.69	81,618	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 11, 2025.

	/s/ Jon Ayotte	05/28/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did EverQuote (EVER) report for Jon Ayotte?

EverQuote reported that Chief Accounting Officer Jon Ayotte sold 888 shares of Class A Common Stock. The shares were sold in an open-market transaction at $18.69 per share on May 26, 2026, as disclosed in a Form 4 filing.

How many EverQuote (EVER) shares does Jon Ayotte hold after the reported sale?

After the sale, Jon Ayotte directly holds 81,618 shares of EverQuote Class A Common Stock. This figure reflects his position following the 888-share open-market sale reported in the Form 4 insider trading disclosure.

What type of security did Jon Ayotte trade in this EverQuote (EVER) Form 4 filing?

The transaction involved EverQuote’s Class A Common Stock, a non-derivative security. The Form 4 shows an open-market sale of 888 Class A shares, with no related derivative exercises or conversions reported in this particular filing.