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EverQuote Form 4: Mendal Disposes 14k Shares via 10b5-1 Plan

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

EverQuote, Inc. (EVER) – Form 4 Insider Transaction

On 06/23/2025, CEO & President Jayme Mendal reported the sale of 14,360 Class A common shares executed on 06/20/2025. The disposition was carried out under a pre-arranged Rule 10b5-1 trading plan adopted 12/17/2024. The weighted-average sales price disclosed was $24.20, with individual trades ranging from $23.81 to $24.78.

Following the transaction, Mendal directly owns 558,789 Class A shares. No derivative securities were acquired or disposed of, and no other transactions were reported.

The filing contains no operational or earnings data. While executive sales can sometimes signal insider sentiment, sales executed pursuant to 10b5-1 plans are generally viewed as routine portfolio diversification rather than an immediate indicator of company outlook.

Positive

  • None.

Negative

  • CEO executed a sale of 14,360 shares, trimming direct ownership and potentially signaling modest insider bearishness.

Insights

TL;DR: CEO sold 14,360 shares under 10b5-1 plan; modest stake reduction leaves 558,789 shares—mildly negative governance signal, but routine.

The Form 4 shows a single sale at a weighted-average price of $24.20. The 10b5-1 plan disclosure reduces the likelihood of informational timing, yet investors often view any C-suite disposal as incrementally bearish. After the sale, the CEO still controls more than half a million shares, suggesting continued alignment. With no accompanying operational news, I view the impact as marginal.

TL;DR: Insider sale small relative to total holding; neutral impact on investment thesis.

The 14,360-share sale represents roughly 2.5% of Mendal’s reported holdings (558,789 post-sale). Trade size is too small to materially alter insider ownership structure or float. Execution via 10b5-1 plan indicates advance planning, mitigating concerns of opportunistic timing. I classify the filing as routine housekeeping with limited portfolio relevance.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Mendal Jayme

(Last) (First) (Middle)
C/O EVERQUOTE, INC.
141 PORTLAND STREET

(Street)
CAMBRIDGE MA 02139

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
EverQuote, Inc. [ EVER ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
CEO and President
3. Date of Earliest Transaction (Month/Day/Year)
06/20/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 06/20/2025 S 14,360(1) D $24.2(2) 558,789 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 17, 2024.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $23.81 to $24.78, inclusive. The reporting person undertakes to provide EverQuote, Inc., any security holder of EverQuote, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this Form 4.
/s/ Jon Ayotte, as attorney-in-fact for Jayme Mendal 06/23/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many EverQuote (EVER) shares did CEO Jayme Mendal sell?

He sold 14,360 Class A common shares on 06/20/2025.

What price range were the EVER shares sold at?

Shares were sold between $23.81 and $24.78, with a weighted-average of $24.20.

How many shares does Jayme Mendal own after the transaction?

Post-sale, he directly owns 558,789 Class A shares.

Was the transaction executed under a Rule 10b5-1 trading plan?

Yes. The filing states the sale was made under a Rule 10b5-1 plan adopted 12/17/2024.

Did the Form 4 report any derivative transactions?

No. No derivative securities were acquired or disposed of in this filing.
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