STOCK TITAN

EverQuote (EVER) CFO Sanborn sells 20,000 shares in pre-set 10b5-1 trade

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

EverQuote, Inc. executive Joseph Sanborn, the CFO and Chief Administrative Officer, reported an open-market sale of Class A Common Stock. He sold 20,000 shares at a weighted average price of $20.70 per share in a transaction dated May 7, 2026.

The filing states that the sale was carried out under a Rule 10b5-1 trading plan adopted by Sanborn on December 4, 2025, indicating it was pre-arranged rather than timed discretionarily. After the sale, he directly held 337,660 shares of Class A Common Stock and also reported indirect holdings of 1,365 shares each in UTMA accounts for his first and second children.

Positive

  • None.

Negative

  • None.

Insights

Planned sale of 20,000 EverQuote shares under a 10b5-1 plan looks routine.

EverQuote CFO Joseph Sanborn executed an open-market sale of 20,000 Class A Common shares at a weighted average of $20.70 on May 7, 2026. The transaction was made under a pre-established Rule 10b5-1 trading plan, which typically automates trades.

Following the sale, Sanborn held 337,660 shares directly, plus 1,365 shares in each of two UTMA accounts he oversees as custodian. With no derivative exercises and a pre-planned structure, the activity appears as ongoing portfolio management rather than a thesis-changing move.

Insider Sanborn Joseph
Role CFO and Chief Admin Officer
Sold 20,000 shs ($414K)
Type Security Shares Price Value
Sale Class A Common Stock 20,000 $20.70 $414K
holding Class A Common Stock -- -- --
holding Class A Common Stock -- -- --
Holdings After Transaction: Class A Common Stock — 337,660 shares (Direct, null); Class A Common Stock — 1,365 shares (Indirect, As custodian for UTMA account for first child)
Footnotes (1)
  1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 4, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $20.29 to $21.16, inclusive. The reporting person undertakes to provide EverQuote, Inc., any security holder of EverQuote, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this Form 4.
Shares sold 20,000 shares Open-market sale of Class A Common Stock on May 7, 2026
Weighted average sale price $20.70 per share Aggregate price for 20,000 shares sold
Sale price range $20.29–$21.16 per share Range of prices for individual sale transactions
Direct holdings after sale 337,660 shares Class A Common Stock held directly following the transaction
UTMA first child holdings 1,365 shares Indirect Class A Common Stock via UTMA account for first child
UTMA second child holdings 1,365 shares Indirect Class A Common Stock via UTMA account for second child
Rule 10b5-1 trading plan financial
"The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 4, 2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
UTMA account financial
"As custodian for UTMA account for first child"
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Sanborn Joseph

(Last)(First)(Middle)
C/O EVERQUOTE, INC.
141 PORTLAND STREET

(Street)
CAMBRIDGE MASSACHUSETTS 02139

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
EverQuote, Inc. [ EVER ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
CFO and Chief Admin Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/07/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock05/07/2026S20,000(1)D$20.7(2)337,660D
Class A Common Stock1,365IAs custodian for UTMA account for first child
Class A Common Stock1,365IAs custodian for UTMA account for second child
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 4, 2025.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $20.29 to $21.16, inclusive. The reporting person undertakes to provide EverQuote, Inc., any security holder of EverQuote, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this Form 4.
/s/ Jon Ayotte, as attorney-in-fact for Joseph Sanborn05/08/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did EverQuote (EVER) CFO Joseph Sanborn report in this Form 4?

He reported an open-market sale of 20,000 shares of EverQuote Class A Common Stock. The transaction occurred on May 7, 2026 at a weighted average price of $20.70 per share, and updated his direct and indirect shareholdings in the company.

How many EverQuote shares did the CFO sell and at what price?

He sold 20,000 shares of EverQuote Class A Common Stock. The filing lists a weighted average sale price of $20.70 per share, with individual trades executed across a price range from $20.29 to $21.16, as detailed in the footnote disclosure.

How many EverQuote shares does the CFO hold after this reported sale?

After the reported transaction, CFO Joseph Sanborn directly held 337,660 shares of EverQuote Class A Common Stock. He also had indirect ownership of 1,365 shares in a UTMA account for his first child and 1,365 shares in a UTMA account for his second child.

Was the EverQuote CFO’s 20,000-share sale made under a Rule 10b5-1 plan?

Yes. The filing states the 20,000-share sale was effected pursuant to a Rule 10b5-1 trading plan. That plan was adopted by the reporting person on December 4, 2025, indicating the trade was pre-arranged rather than based on discretionary market timing.

What does the weighted average price mean in the EverQuote CFO’s Form 4?

The weighted average price of $20.70 reflects multiple trades executed between $20.29 and $21.16. The filing notes the CFO will provide full details on the number of shares sold at each separate price within this range to the company, shareholders, or SEC staff upon request.

What indirect EverQuote holdings did the CFO report in UTMA accounts?

He reported indirect ownership of 1,365 EverQuote Class A Common shares as custodian of a UTMA account for his first child. He separately reported another 1,365 shares as custodian for a UTMA account for his second child, both classified as indirect ownership in the filing.