FRANKLIN COVEY Co disclosed that Askeladden Capital Management LLC and Samir Patel jointly report beneficial ownership of 651,459 shares of Common Stock. The filing states this represents 5.3% of the class based on 11,552,552 shares outstanding as of December 31, 2025. The shares are reported with shared voting and shared dispositive power held by the reporting persons.
Positive
None.
Negative
None.
Insights
Joint filing shows a passive 5.3% stake by Askeladden/Samir Patel.
The statement reports 651,459 shares beneficially owned with shared voting and dispositive power. The percentage is calculated using 11,552,552 shares outstanding as of December 31, 2025, per the issuer's 10-Q.
Disclosure is filed on Schedule 13G, indicating passive investment intent; subsequent disclosures would show any change in ownership or intent.
Filing frames ownership and group disclaimers for Section 13(g) purposes.
The joint filing notes Askeladden as adviser to managed accounts and Mr. Patel as member, while expressly disclaiming admission of group status under Section 13(d)/(g). Signatures are dated 05/15/2026.
Investors should watch for any amendment if voting or dispositive arrangements change.
Key Figures
Beneficial ownership:651,459 sharesPercent of class:5.3%Shares outstanding:11,552,552 shares
3 metrics
Beneficial ownership651,459 sharesAmount reported beneficially owned by Askeladden/Samir Patel
Percent of class5.3%Percent of Common Stock based on outstanding shares as of 12/31/2025
Shares outstanding11,552,552 sharesShares outstanding as of December 31, 2025 (issuer 10-Q)
Key Terms
Schedule 13G, Beneficial ownership, Shared dispositive power
3 terms
Schedule 13Gregulatory
"This document is a Schedule 13G filing indicating passive ownership"
A Schedule 13G is a formal document that investors file with the government when they acquire a large ownership stake in a company, usually for investment purposes rather than control. It helps keep the public informed about who owns significant parts of a company's shares, which can influence how the company is managed and how investors make decisions. Filing this schedule is important for transparency and understanding the ownership landscape of publicly traded companies.
Beneficial ownershipfinancial
"Amount beneficially owned: See Item 9 on the cover page(s) hereto"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
Shared dispositive powerregulatory
"Shared Dispositive Power 651,459.00"
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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
UNDER THE SECURITIES EXCHANGE ACT OF 1934
FRANKLIN COVEY CO
(Name of Issuer)
Common Stock
(Title of Class of Securities)
353469109
(CUSIP Number)
03/23/2026
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
Rule 13d-1(b)
Rule 13d-1(c)
Rule 13d-1(d)
schemaVersion:
SCHEDULE 13G
CUSIP Number(s):
353469109
1
Names of Reporting Persons
ASKELADDEN CAPITAL MANAGEMENT LLC
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
TEXAS
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
651,459.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
651,459.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
651,459.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
5.3 %
12
Type of Reporting Person (See Instructions)
IA, PN
SCHEDULE 13G
CUSIP Number(s):
353469109
1
Names of Reporting Persons
Samir Patel
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
UNITED STATES
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
651,459.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
651,459.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
651,459.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
5.3 %
12
Type of Reporting Person (See Instructions)
IN, HC
SCHEDULE 13G
Item 1.
(a)
Name of issuer:
FRANKLIN COVEY CO
(b)
Address of issuer's principal executive offices:
2200 W PARKWAY BLVD, SALT LAKE CITY, UTAH, 84119-2331.
Item 2.
(a)
Name of person filing:
This statement is being jointly filed by and on behalf of each of Askeladden Capital Management, LLC, a Texas limited liability company ('Askeladden') and Samir Patel. The separately managed accounts on behalf of investment advisory clients ('Managed Accounts') of Askeladden are the record and direct beneficial owners of the securities covered by this statement. As the investment adviser to the Managed Accounts, Askeladden may be deemed to beneficially own the securities covered by this statement. Mr. Patel is the Member of, and may be deemed to beneficially own securities owned by, Askeladden. Each reporting person declares that neither the filing of this statement nor anything herein shall be construed as an admission that such person is, for the purposes of Section 13(d) or 13(g) of the Actor any other purpose, the beneficial owner of any securities covered by this statement. Each reporting person may be deemed to be a member of a group with respect to the issuer or securities of the issuer for the purposes of Section 13(d) or 13(g) of the Act. Each reporting person declares that neither the filing of this statement nor anything herein shall be construed as an admission that such person is, for the purposes of Section 13(d) or 13(g) of the Act or any other purpose, (i) acting (or has agreed or is agreeing to act together with any other person) as a partnership, limited partnership, syndicate, or other group for the purpose of acquiring, holding, or disposing of securities of the issuer or otherwise with respect to the issuer or any securities of the issuer or (ii) a member of any group with respect to the issuer or any securities of the issuer.
(b)
Address or principal business office or, if none, residence:
2200 W PARKWAY BLVD, SALT LAKE CITY, UTAH, 84119-2331
(c)
Citizenship:
See Item 4 on the cover page(s) hereto.
(d)
Title of class of securities:
Common Stock
(e)
CUSIP Number(s):
353469109
Item 3.
If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)
Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)
Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)
Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)
Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)
An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)
An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)
A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)
A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)
A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)
A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J),
please specify the type of institution:
(k)
Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.
Ownership
(a)
Amount beneficially owned:
See Item 9 on the cover page(s) hereto.
(b)
Percent of class:
The percentage calculated in Item 11 is based on 11,552,552 shares of Common Stock outstanding as of December 31, 2025, as reported in the Issuer's Quarterly Report on Form 10-Q for the quarter ended November 30th, 2025 and as filed with the SEC on January 9th, 2026.
(c)
Number of shares as to which the person has:
(i) Sole power to vote or to direct the vote:
See Item 5 on the cover page(s) hereto.
(ii) Shared power to vote or to direct the vote:
See Item 6 on the cover page(s) hereto.
(iii) Sole power to dispose or to direct the disposition of:
See Item 7 on the cover page(s) hereto.
(iv) Shared power to dispose or to direct the disposition of:
See Item 8 on the cover page(s) hereto.
Item 5.
Ownership of 5 Percent or Less of a Class.
Not Applicable
Item 6.
Ownership of more than 5 Percent on Behalf of Another Person.
Not Applicable
Item 7.
Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
Not Applicable
Item 8.
Identification and Classification of Members of the Group.
Not Applicable
Item 9.
Notice of Dissolution of Group.
Not Applicable
Item 10.
Certifications:
By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under § 240.14a-11.
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
What stake does Askeladden Capital report in FRANKLIN COVEY (FC)?
Askeladden Capital and Samir Patel report beneficial ownership of 651,459 shares, representing 5.3% of outstanding Common Stock. The percentage uses 11,552,552 shares outstanding as of December 31, 2025, per the issuer's Form 10-Q filed January 9, 2026.
Does the filing show sole voting control of the shares?
No; the filing reports 0 shares with sole voting power and 651,459 shares with shared voting power. It lists shared dispositive power of 651,459, indicating decisions are reported as shared, not sole, authority over those shares.
Is this a Schedule 13G or a Schedule 13D disclosure for FC?
This document is a Schedule 13G filing, which indicates a passive investor disclosure under Section 13(g). The filing includes customary disclaimers about group status and states the reporting persons may be deemed beneficial owners as adviser to managed accounts.
What date and filing basis determine the percent owned for FRANKLIN COVEY?
The percentage (5.3%) is calculated using 11,552,552 shares outstanding as of December 31, 2025, per the issuer's Form 10-Q for the quarter ended November 30, 2025, filed with the SEC on January 9, 2026. The reporting signatures are dated 05/15/2026.
