First Financial Bancorp insider plans additional share sale under Rule 144

Rhea-AI Filing Summary

Filing type: Form 144 – Notice of Proposed Sale of Securities under Rule 144.

Issuer: First Financial Bancorp (FFBC). Seller: Cynthia Booth.

Proposed transaction: Up to 5,145 shares of FFBC common stock are slated for sale through Merrill (8890 Lyra Dr, Columbus, OH) on or about 30 June 2025. The filing assigns an aggregate market value of $125,741.63 to the block.

Capitalization context: With 95,736,156 shares outstanding, the planned sale represents roughly 0.005% of total shares—an immaterial stake from a dilution standpoint.

Recent insider activity: Booth has already disposed of 18,609 shares on 30 Apr 2025 and 8,210 shares on 20 Jun 2025, generating gross proceeds of approximately $852,708.26 during the last three months.

Investor takeaway: The filing signals continued insider selling trend but involves a small percentage of outstanding equity and contains no operating or earnings data. Market impact is therefore expected to be limited, though persistent disposals may influence sentiment.

Positive

• None.

Negative

• Continued insider selling: Cynthia Booth intends to sell 5,145 additional shares after disposing of 26,819 shares in the prior three months, which can dampen investor sentiment.

Insights

Securities Analyst

TL;DR: Insider plans to sell 5,145 FFBC shares; size is negligible, sentiment mildly negative, overall market impact likely minimal.

Impact assessment: Not impactful. The proposed sale equals roughly 0.005% of shares outstanding, far below materiality thresholds that typically move FFBC’s valuation. However, it extends a three-month pattern in which the same insider has liquidated 26,819 shares for over $850 k in proceeds, a data point some investors track as a gauge of insider confidence.

Valuation context: Even if executed at the filing’s implied price (~$24.45/share), the dollar amount is modest relative to First Financial Bancorp’s daily trading volume and market cap. Liquidity risk is therefore de minimis.

Key consideration: While insider selling is not automatically bearish, the cumulative activity may weigh on sentiment if investors perceive lack of conviction ahead of upcoming corporate events. There is no disclosure of adverse, non-public information, as required by the form.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
common	Merrill 8890 Lyra Dr 5th Flr Columbus OH 43240	5145	125741.63	95736156	06/30/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
common	04/18/2012	Restricted stock vest	First Financial Bancorp			29	04/18/2012	NA
common	07/12/2012	restricted stock vest	First Financial Bancorp			98	07/12/2012	na
common	10/12/2012	restricted stock vest	First Financial Bancorp			196	10/12/2012	na
common	01/14/2013	restricted stock vest	First Financial Bancorp			278	01/14/2013	na
common	04/09/2013	restricted stock vest	First Financial Bancorp			260	04/09/2013	na
common	07/08/2013	restricted stock vest	First Financial Bancorp			262	07/08/2013	na
common	10/11/2013	restricted stock vest	First Financial Bancorp			284	10/11/2013	na
common	07/15/2014	restricted stock vest	First Financial Bancorp			255	07/15/2014	na
common	10/03/2014	restricted stock vest	First Financial Bancorp			263	10/30/2014	na
common	01/14/2015	restricted stock vest	First Financial Bancorp			253	01/14/2015	na
common	05/27/2015	Restricted vest	First Financial Bancorp			1008	05/27/2015	na
common	03/31/2020	Restricted stock vest	First Financial Bancorp			419	03/31/2020	NA
Common	05/28/2020	restricted stock vest	First Financial Bancorp			1540	05/28/2020	na

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Cynthia Booth 255 E 5th St Ste 900 Cincinnati OH 45202	common	04/30/2025	18609	426354.00
Cynthia Booth 255 E 5th St Ste 900 Cincinnati OH 45202	Common	06/20/2025	8210	426354.26

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

How many First Financial Bancorp (FFBC) shares are being registered for sale under this Form 144?

5,145 common shares.

What is the approximate market value of the shares to be sold by Cynthia Booth?

The filing lists an aggregate value of $125,741.63.

When is the planned sale date for the Form 144 shares?

The approximate sale date disclosed is June 30, 2025.

Through which broker will the FFBC shares be sold?

The proposed transaction will be executed via Merrill, 8890 Lyra Dr, Columbus, OH.

How many FFBC shares has Cynthia Booth sold in the last three months?

She sold 26,819 shares (18,609 on 04/30/25 and 8,210 on 06/20/25).

What percentage of FFBC’s outstanding shares does the proposed 5,145-share sale represent?

Approximately 0.005% of the 95,736,156 shares outstanding.