First Financial (FFBC) Form 4: Archie Brown sells 12,500 shares

Rhea-AI Filing Summary

Archie M. Brown, President & CEO and a director of First Financial Bancorp (FFBC), reported an insider sale on 08/14/2025. He disposed of 12,500 shares of common stock at $24.79 per share, leaving 240,891 shares held directly and 50,595 shares held indirectly through a 401(k). The Form 4 was signed by POA on 08/15/2025.

Positive

• Retains substantial ownership: 240,891 shares directly and 50,595 shares indirectly via a 401(k), aligning incentives with shareholders
• Timely disclosure: Form 4 filed and signed (POA) promptly after the transaction

Negative

• Insider sale: Disposal of 12,500 shares at $24.79 on 08/14/2025
• Reduction in direct holdings following the reported sale

Insights

Corporate Governance Expert

TL;DR: A senior insider sold a modest portion of holdings but retains sizeable direct and indirect ownership.

The filing shows a routine Section 16 disclosure: the CEO and director executed a sale of 12,500 shares at $24.79 on 08/14/2025. The reporting person continues to hold substantial equity both directly and via a 401(k), which may align incentives with shareholders. No options or derivative activity is disclosed. The form was executed via power of attorney, which is common for administrative filings.

Securities Analyst

TL;DR: Insider sale is noted but not large relative to remaining holdings; no derivatives or material changes elsewhere.

The transaction is a straightforward open-market sale (code S) and reduced direct holdings to 240,891 shares while 50,595 shares remain indirect. There are no derivative positions reported and no additional context on purpose of sale. This disclosure is informational and does not itself provide earnings or operational signals.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Brown Archie M

(Last) (First) (Middle)

255 EAST 5TH STREET, SUITE 2900

(Street)

CINCINNATI OH 45202

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
FIRST FINANCIAL BANCORP /OH/ [ FFBC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President & CEO

3. Date of Earliest Transaction (Month/Day/Year)
08/14/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/14/2025		S		12,500	D	$24.79	240,891	D
Common Stock								50,595	I	By 401k

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	/s/ Maria Hinkel, POA	08/15/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did FFBC insider Archie M. Brown disclose on 08/14/2025?

He reported a sale of 12,500 shares of First Financial Bancorp common stock at $24.79 per share on 08/14/2025.

How many FFBC shares does Archie M. Brown hold after the transaction?

Following the sale he holds 240,891 shares directly and 50,595 shares indirectly through a 401(k).

What is Archie M. Brown's role at First Financial Bancorp (FFBC)?

The Form 4 lists him as a Director and as an Officer with the title President & CEO.

Was the Form 4 signed and when?

Yes. The filing was signed by a power of attorney, /s/ Maria Hinkel, POA, on 08/15/2025.

Did the Form 4 report any derivative transactions for FFBC?

No. Table II for derivative securities contains no reported transactions or holdings.