FFIN (FFIN) EVP–General Counsel Brian Goodrich buys 1,665 shares at $29.89

Rhea-AI Filing Summary

FIRST FINANCIAL BANKSHARES INC executive Brian D. Goodrich, EVP – General Counsel, bought additional company stock in the open market. He purchased 1,665 shares of common stock at a price of $29.89 per share. After this transaction, he directly owns 5,831 shares of FIRST FINANCIAL BANKSHARES INC common stock.

Insights

Insider trading and governance analyst

EVP–General Counsel increased direct ownership with a $49K open-market share purchase.

EVP – General Counsel Brian D. Goodrich bought 1,665 shares of FIRST FINANCIAL BANKSHARES INC common stock in an open-market transaction at $29.89 per share. This raised his direct holdings to 5,831 shares.

The filing characterizes the transaction as a purchase, not an option exercise or tax-related move, indicating cash deployed into shares at the prevailing market price. While the number of shares is relatively modest versus typical institutional volumes, it slightly increases insider alignment with common shareholders.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Goodrich Brian D.

(Last) (First) (Middle)

P.O. BOX 701

(Street)

ABILENE TX 79604

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
FIRST FINANCIAL BANKSHARES INC [ FFIN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP - General Counsel

3. Date of Earliest Transaction (Month/Day/Year)
03/06/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	03/06/2026		P		1,665	A	$29.89	5,831	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	Michelle S. Hickox Attorney in Fact for Brian D. Goodrich	03/09/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did FFIN executive Brian D. Goodrich report?

Brian D. Goodrich, EVP – General Counsel of FFIN, reported buying 1,665 shares of common stock. The open-market purchase was at a price of $29.89 per share, increasing his direct ownership stake in FIRST FINANCIAL BANKSHARES INC.

How many FFIN shares does Brian D. Goodrich own after this Form 4 transaction?

After the reported transaction, Brian D. Goodrich directly owns 5,831 shares of FFIN common stock. This total reflects the addition of 1,665 shares purchased in the open market at $29.89 per share, as disclosed in the Form 4 filing.

Was the FFIN insider trade by Brian D. Goodrich a purchase or a sale?

The Form 4 shows that Brian D. Goodrich executed a purchase of FFIN shares. He bought 1,665 shares of common stock in an open-market transaction at $29.89 per share, and the filing classifies the move as a buy, not a sale.

At what price did Brian D. Goodrich buy FIRST FINANCIAL BANKSHARES INC stock?

Brian D. Goodrich acquired the FFIN shares at $29.89 per share. The Form 4 specifies this price for the 1,665 shares of common stock he purchased in an open-market transaction, which increased his direct ownership to 5,831 shares.

What role does Brian D. Goodrich hold at FFIN in this Form 4 filing?

In this Form 4 filing, Brian D. Goodrich is identified as an officer of FFIN, serving as Executive Vice President – General Counsel. The reported purchase of 1,665 common shares at $29.89 per share reflects his personal direct ownership position.