STOCK TITAN

Fold Holdings (FLD) CEO sells 5,082 shares in tax sell-to-cover

(Neutral)
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Fold Holdings Chief Executive Officer William Brian Poppic Reeves, also a 10% owner, had 12,622 restricted stock units convert one-for-one into common stock on July 31, 2026, from merger-related awards. On August 3, 2026, he sold 5,082 common shares at $0.47 in issuer-mandated “sell to cover” transactions to satisfy tax withholding obligations, which the footnotes state were not discretionary. These transactions were reported outside a Rule 10b5-1 trading plan.

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Insider Reeves William Brian Poppic
Role Chief Executive Officer
Sold 5,082 shs ($2K)
Approx. gross sale proceeds $2K
Type Security Shares Price Value
Sale Common Stock F2 4,649 $0.47 $2K
Sale Common Stock F2 433 $0.47 $203.51
Exercise Restricted Stock Units F3, F5, F4 1,074 -- --
Exercise Restricted Stock Units F3, F5, F6 11,548 -- --
Exercise Common Stock F1 1,074 -- --
Exercise Common Stock F1 11,548 -- --
Holdings After Transaction: Restricted Stock Units — 48,344 shares (Direct); Common Stock — 5,488,472 shares (Direct)
Footnotes (6)
  1. F1. Restricted stock units convert into common stock on a one-for-one basis.
  2. F2. The sale reported on this Form 4 represents shares sold by Mr. Reeves to cover tax withholding obligations in connection with the vesting and settlement of restricted stock units. The sale is mandated by the Issuer's election to require the satisfaction of tax withholding obligations to be funded by a "sell to cover" transaction and does not represent a discretionary transaction by Mr. Reeves.
  3. F3. Not applicable.
  4. F4. The restricted stock units vest as to one-fourth of the underlying shares beginning on October 1, 2023 and thereafter in 48 equal monthly installments, subject to Mr. Reeves' continued service through the applicable vesting date and a liquidity event vesting condition. The liquidity event vesting condition was deemed met upon the merger of Legacy Fold, Issuer and FTAC EMLD Merger Sub Inc. on February 14, 2025 (the "Merger").
  5. F5. Represents securities received as part of the Issuer's business combination, in connection with that certain Agreement and Plan of Merger, dated as of July 24, 2024 (the "Merger Agreement"), by and among the Issuer (formerly FTAC Emerald Acquisition Corp.), FTAC EMLD Merger Sub Inc. and Fold, Inc. ("Legacy Fold"), pursuant to which each outstanding Legacy Fold RSU Award was automatically converted into an award of restricted stock units covering a number of shares of the Issuer's Common Stock based on the exchange ratio described in the Issuer's Registration Statement on Form S-4, as amended (Reg. No. 333-282520).
  6. F6. The restricted stock units vest as to one-fourth of the underlying shares beginning on December 1, 2023 and thereafter in 48 equal monthly installments, subject to Mr. Reeves' continued service through the applicable vesting date and a liquidity event vesting condition. The liquidity event vesting condition was deemed met upon the Merger.
Shares sold 5,082 shares Common Stock sold on August 3, 2026 to cover tax withholding obligations
Sale price $0.4700 per share Price for August 3, 2026 Common Stock sales
RSUs converted 12,622 units Restricted Stock Units converted into Common Stock on July 31, 2026
First RSU tranche 1,074 units RSUs tied to awards vesting beginning October 1, 2023
Second RSU tranche 11,548 units RSUs tied to awards vesting beginning December 1, 2023
Restricted Stock Units financial
"Restricted stock units convert into common stock on a one-for-one basis."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
sell to cover financial
"tax withholding obligations to be funded by a "sell to cover" transaction"
Sell to cover is when a person who receives company stock through options or awards sells just enough shares immediately to pay required taxes, exercise costs, or fees, keeping the rest. Think of it like cashing part of a bonus to cover the tax bill so you can keep the remainder. For investors, it can create predictable small selling pressure and slightly change the number of shares actually held by insiders without increasing long‑term dilution.
liquidity event vesting condition financial
"and a liquidity event vesting condition. The liquidity event vesting condition was deemed met"
Agreement and Plan of Merger regulatory
"in connection with that certain Agreement and Plan of Merger, dated as of July 24, 2024"
An Agreement and Plan of Merger is a formal document where two companies agree to combine into one, outlining how the process will happen. It’s like a step-by-step plan for merging, and it matters because it shows both sides have agreed on the details before the official transition takes place.
business combination financial
"Represents securities received as part of the Issuer's business combination"
A business combination happens when two or more companies join together to operate as one, like two friends merging their teams into a single group. This is important because it can change how companies grow, compete, and make money, often making them bigger and more powerful in the market.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

What insider stock transactions did FLD CEO William Brian Poppic Reeves report?

Reeves reported two types of transactions: the conversion of 12,622 restricted stock units into common stock on July 31, 2026, and the sale of 5,082 common shares at $0.47 on August 3, 2026 to cover tax withholding.

How many Fold Holdings (FLD) shares did the CEO sell and at what price?

Reeves sold 5,082 shares of common stock in total, consisting of 4,649 shares and 433 shares, each at $0.47 per share on August 3, 2026, as disclosed in the Form 4 transactions table.

Were the FLD CEO’s August 3, 2026 stock sales discretionary?

The sales were not discretionary. A footnote explains they were mandated "sell to cover" transactions required by the issuer to satisfy tax withholding obligations related to the vesting and settlement of restricted stock units.

Did Fold Holdings (FLD) indicate these insider trades were under a Rule 10b5-1 plan?

No. The filing’s Rule 10b5-1 checkbox is not marked as a plan trade, and the footnotes characterize the sales as issuer-mandated tax withholding transactions rather than trades executed under a pre-arranged Rule 10b5-1 trading plan.

What restricted stock unit (RSU) activity did the FLD CEO report?

Reeves reported the conversion of 1,074 RSUs and 11,548 RSUs into common stock on July 31, 2026. Footnotes state these RSUs vest over time and were originally granted in connection with Fold Holdings’ business combination and merger transactions.

How are the FLD CEO’s RSUs structured in relation to the company’s merger?

Footnotes state RSUs were granted under an Agreement and Plan of Merger, converting Legacy Fold awards into Fold Holdings RSUs. They vest in installments starting in late 2023, subject to continued service and a liquidity event vesting condition satisfied by the February 14, 2025 merger.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Reeves William Brian Poppic

(Last)(First)(Middle)
2942 NORTH 24TH ST, SUITE 115, #42035

(Street)
PHOENIX ARIZONA 85016

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Fold Holdings, Inc. [ FLD ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
DirectorX10% Owner
XOfficer (give title below)Other (specify below)
Chief Executive Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/31/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock07/31/2026M1,074A(1)5,482,006D
Common Stock07/31/2026M11,548A(1)5,493,554D
Common Stock08/03/2026S(2)4,649D$0.475,488,905D
Common Stock08/03/2026S(2)433D$0.475,488,472D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Restricted Stock Units(3)07/31/2026M1,074 (4) (4)Common Stock1,074(5)2,150D
Restricted Stock Units(3)07/31/2026M11,548 (6) (6)Common Stock11,548(5)46,194D
Explanation of Responses:
1. Restricted stock units convert into common stock on a one-for-one basis.
2. The sale reported on this Form 4 represents shares sold by Mr. Reeves to cover tax withholding obligations in connection with the vesting and settlement of restricted stock units. The sale is mandated by the Issuer's election to require the satisfaction of tax withholding obligations to be funded by a "sell to cover" transaction and does not represent a discretionary transaction by Mr. Reeves.
3. Not applicable.
4. The restricted stock units vest as to one-fourth of the underlying shares beginning on October 1, 2023 and thereafter in 48 equal monthly installments, subject to Mr. Reeves' continued service through the applicable vesting date and a liquidity event vesting condition. The liquidity event vesting condition was deemed met upon the merger of Legacy Fold, Issuer and FTAC EMLD Merger Sub Inc. on February 14, 2025 (the "Merger").
5. Represents securities received as part of the Issuer's business combination, in connection with that certain Agreement and Plan of Merger, dated as of July 24, 2024 (the "Merger Agreement"), by and among the Issuer (formerly FTAC Emerald Acquisition Corp.), FTAC EMLD Merger Sub Inc. and Fold, Inc. ("Legacy Fold"), pursuant to which each outstanding Legacy Fold RSU Award was automatically converted into an award of restricted stock units covering a number of shares of the Issuer's Common Stock based on the exchange ratio described in the Issuer's Registration Statement on Form S-4, as amended (Reg. No. 333-282520).
6. The restricted stock units vest as to one-fourth of the underlying shares beginning on December 1, 2023 and thereafter in 48 equal monthly installments, subject to Mr. Reeves' continued service through the applicable vesting date and a liquidity event vesting condition. The liquidity event vesting condition was deemed met upon the Merger.
Remarks:
Exhibit 24 - Power of Attorney (incorporated by reference to Exhibit 24 to the Reporting Person's Form 4 filed on February 20, 2026).
/s/ Audrey Bartosh, Attorney-in-Fact08/04/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)