FROG insider files Form 144 to sell 13,067 vested shares via UBS

Rhea-AI Filing Summary

Form 144 notice for JFrog Ltd. (FROG) reports a proposed sale of 13,067 common shares through UBS Financial Services on NASDAQ with an aggregate market value of $652,957, scheduled approximately for 09/08/2025. The shares were acquired by the seller via a vesting of a stock award on 09/01/2025 and were paid for on that date. The filing lists total shares outstanding of 116,741,766, showing the proposed sale represents a very small fraction of outstanding shares. The notice also discloses two recent sales by the same person: 23,157 shares sold on 06/06/2025 for $999,544.12 and 1,694 shares on 08/01/2025 for $71,240.66.

Insights

Securities Analyst

TL;DR: Insider filing shows modest, scheduled sale of vested shares; recent prior disposals disclosed.

The filing documents a proposed sale of 13,067 vested shares via UBS with market value ~$653k, following two prior small sales earlier in 2025. The shares were acquired through vesting on 09/01/2025, indicating these are not open-market purchases but compensation-related grants being liquidated. Given the company's 116.7 million shares outstanding, the transaction is immaterial to capitalization and unlikely to affect market valuation on its own. Disclosure is routine under Rule 144 and provides transparency about insider liquidity.

Corporate Governance Expert

TL;DR: Compliance-focused disclosure of insider sales; no indication of undisclosed material nonpublic information.

The signer affirms no undisclosed material adverse information and identifies UBS as the broker. The sale stems from a recent vesting event rather than third-party transfer, which typically aligns with executive compensation practices. The documented prior sales and the representation about material information are standard compliance controls. From a governance perspective, the filing meets disclosure expectations; the size of the sales relative to outstanding shares is negligible.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	UBS Financial Services, Inc. 11 Madison Avenue 4th Floor New York NY 10010	13067	652957.00	116741766	09/08/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/01/2025	Vesting of Stock Award	Issuer			13067	09/01/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Tali Notman 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	Common	06/06/2025	23157	999544.12
Tali Notman 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	Common	08/01/2025	1694	71240.66

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 for JFrog (FROG) report?

It reports a proposed sale of 13,067 common shares through UBS on NASDAQ with an aggregate market value of $652,957 scheduled for 09/08/2025.

How were the 13,067 shares acquired?

The shares were acquired by vesting of a stock award on 09/01/2025, with payment recorded on that date.

Has the filer sold other JFrog shares recently?

Yes. The filer sold 23,157 shares on 06/06/2025 for $999,544.12 and 1,694 shares on 08/01/2025 for $71,240.66.

What proportion of JFrog's shares does this proposed sale represent?

Very small. The company has 116,741,766 shares outstanding; 13,067 shares represent approximately 0.011% of outstanding shares.

Which broker is handling the proposed sale?

UBS Financial Services, Inc., 11 Madison Avenue, New York, NY is listed as the broker.