Rule 144 Notice: JFrog affiliate plans 93,159-share sale via Charles Schwab

Rhea-AI Filing Summary

Filing type: Rule 144 notice for proposed sale of securities by an affiliate of JFrog Ltd. (ticker: FROG). The filer intends to sell 93,159 common shares through Charles Schwab & Co., Inc. on or about 09/08/2025, with an aggregate market value reported as $4,243,634.00 and 116,741,766 shares outstanding. The securities were acquired beginning 04/28/2008 under various methods. The filer reported three recent transactions in the prior three months totaling 59,101 shares sold for gross proceeds shown as $2,640,346.00 across sales on 07/08/2025, 08/07/2025, and 09/02/2025. The filer attests no undisclosed material information.

Insights

Securities Analyst

TL;DR: Insider/affiliate sales disclosed: scheduled sale of 93,159 shares and recent sales of 59,101 shares totaling ~$2.64M in proceeds.

This Rule 144 filing documents an affiliate's proposed sale of 93,159 common shares via Charles Schwab with a stated market value of $4.24M. The filing also lists three recent sales in the past three months totaling 59,101 shares and roughly $2.64M gross proceeds. For investors, such filings show liquidity events by insiders or affiliates but do not by themselves indicate company performance. The disclosure complies with Rule 144 reporting requirements and includes acquisition dates beginning in 2008.

Corporate Governance Expert

TL;DR: Routine Rule 144 notice reflecting planned and recent affiliate sales; documentation appears standard and attests no undisclosed material facts.

The notice provides required broker, share count, acquisition history, and recent sale details. The filer affirms no material nonpublic information. This is a standard disclosure of an affiliate sale rather than a corporate-action filing; impact is typically informational unless sales scale relative to float is large. The filing does not include additional context such as relationship to issuer or plan adoption date.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co, Inc. 3000 Schwab Way Westlake TX 76262	93159	4243634.00	116741766	09/08/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	04/28/2008	Various methods & dates: 4/28/08 to 9/1/25	Issuer			93159	04/28/2008	NA

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
SHLOMI BEN HAIM 270 E. Caribbean Drive Sunnyvale CA 94089	COMMON	07/08/2025	15000	626241.00
SHLOMI BEN HAIM 270 E. Caribbean Drive Sunnyvale CA 94089	COMMON	08/07/2025	15000	624762.00
SHLOMI BEN HAIM 270 E. Caribbean Drive Sunnyvale CA 94089	COMMON	09/02/2025	29101	1390343.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does JFrog (FROG) Form 144 disclose?

The Form 144 discloses a proposed sale of 93,159 common shares via Charles Schwab on or about 09/08/2025 with aggregate market value of $4,243,634.00.

How many shares were sold by the filer in the past three months?

The filer reported selling 59,101 shares on 07/08/2025, 08/07/2025, and 09/02/2025 for combined gross proceeds of $2,640,346.00.

When were the shares originally acquired?

The securities to be sold were acquired beginning on 04/28/2008 through various methods and dates noted up to 09/01/2025.

Through which broker will the proposed sale be executed?

The proposed sale is listed to be executed through Charles Schwab & Co., Inc.

Does the filing state whether the seller knows any material nonpublic information?

Yes. By signing the notice the person represents they do not know any material adverse information about the issuer that has not been publicly disclosed.