JFrog insider plans sale of 249K company shares

JFrog Ltd (FROG) received a Rule 144 notice from Yoav Landman regarding planned sales of company common stock.

Rhea-AI Filing Summary

JFrog Ltd (FROG) received a Rule 144 notice from Yoav Landman regarding planned sales of company common stock. The notice covers up to 249,300 common shares, with an aggregate market value of $23,135,040.00, to be sold through Morgan Stanley Smith Barney LLC, with a stated sale date of 08/27/2026 on NASDAQ, against 123,301,311 shares outstanding.

The notice also lists prior Rule 10b5-1 plan sales by Yoav Landman over the past three months, including 150,000 shares for $13,499,070.00 on 06/29/2026, 100,000 shares for $8,147,120.00 on 06/01/2026, and several additional 45,000-share transactions.

Key Figures

Common shares to be sold under Rule 144: 249,300 shares Aggregate market value of securities to be sold: $23,135,040.00 Shares outstanding: 123,301,311 shares +3 more

6 metrics

Common shares to be sold under Rule 144 249,300 shares Securities to be sold, with indicated sale date 08/27/2026

Aggregate market value of securities to be sold $23,135,040.00 Value of the 249,300 common shares covered by the notice

Shares outstanding 123,301,311 shares JFrog common shares outstanding referenced in the notice

Recent 10b5-1 sale on 06/29/2026 150,000 shares for $13,499,070.00 10b5-1 sales during past three months by Yoav Landman

Recent 10b5-1 sale on 06/01/2026 100,000 shares for $8,147,120.00 10b5-1 sales during past three months by Yoav Landman

Recent 10b5-1 sale on 08/13/2026 45,000 shares for $4,088,731.50 10b5-1 sales during past three months by Yoav Landman

Key Terms

Rule 144, 10b5-1, Founders Shares, Morgan Stanley Smith Barney LLC Executive Financial Services

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

10b5-1 regulatory

"10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA"

A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.

Founders Shares financial

"Common | 11/16/2013 | Founders Shares | Issuer |"

Founders shares are a special block of a company’s stock originally given to the people who started the business; they often carry extra voting power or favorable terms compared with regular shares. For investors, these shares matter because they concentrate control and influence how future funding, ownership dilution, and decision-making will play out—think of founders shares as the steering wheel that can steer a company’s direction even as more passengers (investors) climb aboard.

Morgan Stanley Smith Barney LLC Executive Financial Services financial

"Common | Morgan Stanley Smith Barney LLC Executive Financial Services 1"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing disclose for JFrog Ltd (FROG)?

It discloses that Yoav Landman has filed a notice under Rule 144 to potentially sell up to 249,300 JFrog common shares, with an indicated aggregate market value of $23,135,040.00, to be sold through Morgan Stanley Smith Barney LLC on NASDAQ.

How many JFrog (FROG) shares are covered by the planned Rule 144 sale?

The notice covers up to 249,300 common shares of JFrog Ltd, with an aggregate market value listed as $23,135,040.00, and identifies the intended sale date as 08/27/2026 on NASDAQ.

How many JFrog (FROG) shares are outstanding in this Form 144?

The filing states that 123,301,311 shares of JFrog Ltd common stock were outstanding, providing context for Yoav Landman’s planned sale of up to 249,300 shares under Rule 144.

What recent 10b5-1 sales by Yoav Landman in JFrog (FROG) stock are disclosed?

The notice lists several 10b5-1 sales, including 150,000 shares for $13,499,070.00 on 06/29/2026, 100,000 shares for $8,147,120.00 on 06/01/2026, and multiple 45,000-share transactions between 06/12/2026 and 08/13/2026.

Who is the broker for Yoav Landman’s planned JFrog (FROG) Rule 144 sale?

The broker named is Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, New York, NY, for the planned sale of up to 249,300 JFrog common shares under Rule 144.

What type of JFrog (FROG) shares is Yoav Landman reporting in this Form 144?

The Form 144 covers common shares of JFrog Ltd. The securities to be sold section notes they are Founders Shares, originally acquired from the issuer on 11/16/2013.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/27/2026 - 04:21 PM EDT Accepted by SEC EDGAR 08/27/2026 - 04:20 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001823008
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	JFrog Ltd.
SEC File Number	001-39492
Address of Issuer	270 E. Caribbean Drive Sunnyvale CALIFORNIA 94089
Phone	4083291540
Name of Person for Whose Account the Securities are To Be Sold	YOAV LANDMAN
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	249300	23135040.00	123301311	08/27/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	11/16/2013	Founders Shares	Issuer			249300	11/16/2013	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA 94089	Common	08/13/2026	45000	4088731.50
10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA 94089	Common	07/17/2026	45000	3925470.00
10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA 94089	Common	07/07/2026	700	69300.00
10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA 94089	Common	06/29/2026	150000	13499070.00
10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA 94089	Common	06/12/2026	45000	3514702.50
10b5-1 Sales for YOAV LANDMAN 270 E. Caribbean Drive Sunnyvale CA 94089	Common	06/01/2026	100000	8147120.00

144: Remarks and Signature

Remarks
Date of Notice	08/27/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	09/01/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Yoav Landman
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)