JFrog insider reports planned 4,908-share sale; recent disposals total 35,875 shares

Rhea-AI Filing Summary

Form 144 notice for proposed sales of JFrog Ltd. (ticker: FROG) shows a planned sale of 4,908 common shares through Morgan Stanley Smith Barney with an aggregate market value of $232,094.37, to be executed approximately on 09/03/2025 on NASDAQ. The filer reports acquiring securities in September and August 2025 via performance shares (260), an employee stock purchase plan (326) paid in cash, and restricted stock (4,322). The notice lists four prior sales by the same person in the past three months totaling 35,875 shares with gross proceeds of $1,605,833.93 across dates from 06/02/2025 to 09/02/2025. The filing includes the required representation about lack of undisclosed material information.

Insights

Securities Analyst

TL;DR: Insider is selling a modest block of shares after several recent disposals; transaction appears routine.

The Form 144 indicates an intended brokered sale of 4,908 common shares valued at $232,094.37 and discloses acquisitions and multiple recent dispositions by the same person totaling 35,875 shares and $1.61 million in gross proceeds. The filing provides transaction dates, types of acquisition (performance shares, ESPP, restricted stock) and payment methods where stated. The document lacks information on the filers relationship to the issuer and percentage ownership, which limits assessment of materiality. No other corporate events or financial results are included.

Corporate Governance Expert

TL;DR: Disclosure meets Rule 144 format but provides limited context on insider status and ownership.

The submission follows Rule 144 structure by naming broker, planned sale date, and acquisition details for the securities to be sold. It also lists recent sales by the same individual over the prior three months and contains the standard signature representation about undisclosed material information. The filing does not state the filers relationship to the issuer or ownership percentage, which are relevant for evaluating compliance and the potential need for further disclosures.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	4908	232094.37	116741766	09/03/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/01/2025	Performance Shares	ISSUER			260	09/01/2025	Not Applicable
Common	08/31/2025	Employee Stock Purchase Plan	ISSUER			326	08/31/2025	Cash
Common	09/01/2025	Restricted Stock	ISSUER			4322	09/01/2025	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
EDUARD GRABSCHEID 270 E. CARIBBEAN DRIVE SUNNYVALE CA 94089	Common	09/02/2025	2695	128758.74
EDUARD GRABSCHEID 270 E. CARIBBEAN DRIVE SUNNYVALE CA 94089	Common	08/18/2025	16445	731617.89
EDUARD GRABSCHEID 270 E. CARIBBEAN DRIVE SUNNYVALE CA 94089	Common	06/04/2025	13043	586935.00
EDUARD GRABSCHEID 270 E. CARIBBEAN DRIVE SUNNYVALE CA 94089	COMMON	06/02/2025	3692	158522.30

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 for JFrog (FROG) disclose about the planned sale?

The filing discloses a planned sale of 4,908 common shares via Morgan Stanley Smith Barney with an aggregate market value of $232,094.37 expected on 09/03/2025 on NASDAQ.

How many shares has the filer sold in the past three months?

The filer reported four sales totaling 35,875 shares with combined gross proceeds of $1,605,833.93 on dates between 06/02/2025 and 09/02/2025.

What acquisition types are listed for the securities to be sold?

The securities to be sold were acquired as performance shares (260), via an employee stock purchase plan (326) paid in cash, and as restricted stock (4,322) in late August and early September 2025.

Which broker is handling the proposed sale?

The proposed sale is to be handled by Morgan Stanley Smith Barney LLC, Executive Financial Services, 1 New York Plaza, 8th Floor, New York, NY 10004.

Does the filing state whether the filer knows of any undisclosed material information?

Yes. By signing the notice, the filer represents that they do not know any material adverse information about the issuer that has not been publicly disclosed.