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JFrog (NASDAQ: FROG) director sells 120,000 shares in pre-planned trades

Filing Impact
(Very High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

JFrog director Simon Frederic sold 120,000 Ordinary Shares on June 1, 2026 in a series of open-market transactions. Sale prices ranged from $80.05 to $88.34 per share, with reported figures given as weighted average sale prices. The transactions were carried out under a pre-arranged Rule 10b5-1 trading plan adopted on August 12, 2025, indicating these sales were scheduled in advance.

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Insights

Director sold 120,000 JFrog shares in pre-planned open-market trades.

Director Simon Frederic executed open-market sales totaling 120,000 shares of JFrog Ltd Ordinary Shares on June 1, 2026. Prices for the individual trades ranged from $80.05 to $88.34 per share, with each line item reported using weighted average prices.

The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted on August 12, 2025. Such plans are established in advance and can indicate routine diversification or liquidity management rather than a new, discretionary decision based on recent company developments.

There are no derivative exercises or tax-withholding transactions reported, and the filing lists only non-derivative open-market sales. The net effect is a net-sell of 120,000 shares, while subsequent filings may provide further context on Frederic’s remaining overall holdings.

Insider Simon Frederic
Role null
Sold 120,000 shs ($10.30M)
Type Security Shares Price Value
Sale Ordinary Shares 4,800 $80.47 $386K
Sale Ordinary Shares 7,300 $81.65 $596K
Sale Ordinary Shares 6,052 $82.64 $500K
Sale Ordinary Shares 11,948 $83.50 $998K
Sale Ordinary Shares 8,450 $84.50 $714K
Sale Ordinary Shares 4,179 $85.81 $359K
Sale Ordinary Shares 38,784 $86.76 $3.36M
Sale Ordinary Shares 22,436 $87.62 $1.97M
Sale Ordinary Shares 16,051 $88.30 $1.42M
Holdings After Transaction: Ordinary Shares — 3,339,528 shares (Direct, null)
Footnotes (1)
  1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 12, 2025. This transaction was executed in multiple trades at prices ranging from $80.05 to $81.01. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $81.07 to $82.04. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $82.09 to $83.08. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $83.09 to $84.06. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $84.09 to $84.99. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $85.13 to $86.12. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $86.13 to $87.12. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $87.13 to $88.12. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $88.19 to $88.34. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
Shares sold 120,000 shares Total Ordinary Shares sold by director on June 1, 2026
Lowest execution range $80.05–$81.01 per share Price range for one block of trades, weighted average reported
Highest execution range $88.19–$88.34 per share Price range for another block of trades, weighted average reported
Trade date June 1, 2026 Date of all reported open-market sale transactions
Rule 10b5-1 plan adoption August 12, 2025 Date reporting person adopted trading plan used for these sales
Sale transactions count 9 transactions Number of non-derivative open-market sales reported
Rule 10b5-1 trading plan regulatory
"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"The price reported above reflects the weighted average sale price."
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Ordinary Shares financial
"security_title": "Ordinary Shares""
Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.
Form 4 regulatory
"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Simon Frederic
(Last)(First)(Middle)
C/O JFROG LTD.
270 E. CARIBBEAN DRIVE
(Street)
SUNNYVALE CALIFORNIA 94089
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
06/01/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Ordinary Shares06/01/2026S(1)4,800D$80.47(2)3,339,528D
Ordinary Shares06/01/2026S(1)7,300D$81.65(3)3,332,228D
Ordinary Shares06/01/2026S(1)6,052D$82.64(4)3,326,176D
Ordinary Shares06/01/2026S(1)11,948D$83.5(5)3,314,228D
Ordinary Shares06/01/2026S(1)8,450D$84.5(6)3,305,778D
Ordinary Shares06/01/2026S(1)4,179D$85.81(7)3,301,599D
Ordinary Shares06/01/2026S(1)38,784D$86.76(8)3,262,815D
Ordinary Shares06/01/2026S(1)22,436D$87.62(9)3,240,379D
Ordinary Shares06/01/2026S(1)16,051D$88.3(10)3,224,328D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 12, 2025.
2. This transaction was executed in multiple trades at prices ranging from $80.05 to $81.01. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
3. This transaction was executed in multiple trades at prices ranging from $81.07 to $82.04. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
4. This transaction was executed in multiple trades at prices ranging from $82.09 to $83.08. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
5. This transaction was executed in multiple trades at prices ranging from $83.09 to $84.06. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
6. This transaction was executed in multiple trades at prices ranging from $84.09 to $84.99. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
7. This transaction was executed in multiple trades at prices ranging from $85.13 to $86.12. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
8. This transaction was executed in multiple trades at prices ranging from $86.13 to $87.12. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
9. This transaction was executed in multiple trades at prices ranging from $87.13 to $88.12. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
10. This transaction was executed in multiple trades at prices ranging from $88.19 to $88.34. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.
/s/ Shanti Ariker pursuant to power of attorney06/03/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did JFrog (FROG) director Simon Frederic report?

JFrog director Simon Frederic reported selling 120,000 Ordinary Shares on June 1, 2026 in open-market trades. The sales were broken into multiple transactions, each reported at a weighted average price across specified intraday trading ranges between $80.05 and $88.34 per share.

At what prices did Simon Frederic sell JFrog (FROG) shares on June 1, 2026?

The reported JFrog share sales occurred at weighted average prices ranging from about $80.47 to $88.30 per share. Footnotes explain that underlying trades were executed in narrower bands, with actual transaction prices spanning from $80.05 to $88.34 across the different trade blocks.

How many JFrog (FROG) shares did Simon Frederic sell according to this Form 4?

The Form 4 shows Simon Frederic sold a total of 120,000 Ordinary Shares of JFrog Ltd. These were executed as nine separate open-market sale transactions on June 1, 2026, each with its own weighted average sale price disclosed in the filing’s transaction table.

Were Simon Frederic’s JFrog (FROG) share sales made under a Rule 10b5-1 plan?

Yes. A footnote states the June 1, 2026 sales were effected pursuant to a Rule 10b5-1 trading plan adopted on August 12, 2025. Such pre-arranged plans schedule trades in advance, which can make the timing less indicative of changing views about the company.

Did the JFrog (FROG) Form 4 include any option exercises or derivative transactions?

No. The filing reports only non-derivative transactions in Ordinary Shares, all coded as open-market sales. The derivativeSummary is empty and transactionSummary shows zero derivative exercises, gifts, tax withholdings, or restructuring transactions associated with this Form 4.

How many separate JFrog (FROG) sale transactions did Simon Frederic report?

The transaction summary indicates nine separate sale transactions on June 1, 2026. Each line item reflects a block of Ordinary Shares sold at a weighted average price, with additional footnotes describing the specific execution price ranges for the underlying individual trades.