Were the JFrog (FROG) CEO share sales under a Rule 10b5-1 plan?

Yes. The filing states the sales were effected under a Rule 10b5-1 trading plan adopted by Shlomi Ben Haim on February 19, 2026. Such plans are pre-arranged, helping separate trading decisions from day-to-day market conditions.

JFrog (FROG) CEO sells 93k shares under Rule 10b5-1 trading plan

Filing Impact

(Very High)

Filing Sentiment

(Very Negative)

Form Type

Rhea-AI Filing Summary

JFrog Ltd chief executive officer Shlomi Ben Haim reported open-market sales of a total of 93,072 Ordinary Shares on June 8, 2026. The shares were sold in three transactions at weighted average prices of $83.55, $84.67, and $85.35 per share. These sales were made under a pre-arranged Rule 10b5-1 trading plan adopted on February 19, 2026, indicating they were scheduled in advance. Following the transactions, he continued to directly hold more than 4.6 million Ordinary Shares.

Insights

CEO’s pre-planned sales reduce stake modestly but remain large.

JFrog’s CEO, Shlomi Ben Haim, executed three open-market sales totaling 93,072 Ordinary Shares on June 8, 2026. Sale prices ranged from about $83.55 to $85.35 per share, according to reported weighted averages.

The filing states these sales were effected under a Rule 10b5-1 trading plan adopted on February 19, 2026. Such plans are set up in advance, so the timing of trades is typically less informative about management’s short-term view of the stock.

After the transactions, Ben Haim still directly owns more than 4.6 million Ordinary Shares, based on the share balances reported with the individual trades. This suggests the sales represent only a small portion of his overall disclosed holdings.

Insider Trade Summary 10b5-1

Net Seller: 93,072 shares ($7,873,827)

Net Sell 3 txns

Insider Shlomi Ben Haim

Role CHIEF EXECUTIVE OFFICER

Sold 93,072 shs ($7.87M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares	23,131	$83.55	$1.93M
Sale	Ordinary Shares	41,518	$84.67	$3.52M
Sale	Ordinary Shares	28,423	$85.35	$2.43M

Holdings After Transaction: Ordinary Shares — 4,728,177 shares (Direct, null)

Footnotes (1)

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 19, 2026. This transaction was executed in multiple trades at prices ranging from $83.06 to $84.01. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $84.06 to $85.04. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $85.07 to $85.90. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Key Figures

Total shares sold: 93,072 shares First block sold: 23,131 shares at $83.55 Second block sold: 41,518 shares at $84.67 +4 more

7 metrics

Total shares sold 93,072 shares Open-market sales on June 8, 2026

First block sold 23,131 shares at $83.55 Weighted average price for one transaction

Second block sold 41,518 shares at $84.67 Weighted average price for one transaction

Third block sold 28,423 shares at $85.35 Weighted average price for one transaction

Holdings after one transaction 4,658,236 shares Direct ownership following a reported sale

Holdings after another transaction 4,728,177 shares Direct ownership following a reported sale

Rule 10b5-1 plan adoption date February 19, 2026 Date CEO adopted trading plan governing sales

Key Terms

Rule 10b5-1 trading plan, open-market sale, Ordinary Shares, weighted average sale price

4 terms

Rule 10b5-1 trading plan regulatory

"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 19, 2026."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action: open-market sale, transaction_code_description: Sale in open market or private transaction"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Ordinary Shares financial

"security_title: Ordinary Shares in each non-derivative transaction entry"

Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

weighted average sale price financial

"The price reported above reflects the weighted average sale price."

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Form 4 Insider Transactions: What Each Field Means →

06/10/2026 - 04:15 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Shlomi Ben Haim

(Last)

(First)

(Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE

CALIFORNIA

94089

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CHIEF EXECUTIVE OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/08/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Ordinary Shares	06/08/2026		S⁽¹⁾		23,131	D	$83.55⁽²⁾	4,728,177	D
Ordinary Shares	06/08/2026		S⁽¹⁾		41,518	D	$84.67⁽³⁾	4,686,659	D
Ordinary Shares	06/08/2026		S⁽¹⁾		28,423	D	$85.35⁽⁴⁾	4,658,236	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 19, 2026.

2. This transaction was executed in multiple trades at prices ranging from $83.06 to $84.01. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

3. This transaction was executed in multiple trades at prices ranging from $84.06 to $85.04. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

4. This transaction was executed in multiple trades at prices ranging from $85.07 to $85.90. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker pursuant to power of attorney	06/10/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did JFrog (FROG) report for its CEO?

JFrog reported that CEO Shlomi Ben Haim sold 93,072 Ordinary Shares in open-market transactions on June 8, 2026. The sales were disclosed on Form 4 and involved multiple trades at different weighted average prices.

How many JFrog (FROG) shares did the CEO sell and at what prices?

Shlomi Ben Haim sold 93,072 Ordinary Shares in three blocks. Weighted average sale prices were $83.55, $84.67, and $85.35 per share, with each transaction executed through multiple trades within stated price ranges.

Does the JFrog (FROG) CEO still hold shares after these sales?

Yes. After the reported sales, Form 4 line items show Shlomi Ben Haim directly holding more than 4.6 million Ordinary Shares. This indicates the June 8, 2026 transactions represent only a fraction of his disclosed stake.

What type of security did the JFrog (FROG) CEO sell in this Form 4?

The transactions involved JFrog Ordinary Shares, classified as non-derivative securities. All three Form 4 line items show sales of Ordinary Shares, with no associated option exercises or other derivative activity reported in this filing.

Were the JFrog (FROG) CEO’s sales open-market or private transactions?

The Form 4 identifies each transaction with code “S” and describes them as sales in open market or private transactions. The transaction_action field further characterizes them as open-market sales of Ordinary Shares at specified weighted average prices.