FROG CEO executed 10b5-1 sales totaling 15,000 shares

Q: What did the JFrog (FROG) insider sell on 10/07/2025?

The CEO reported sales of 14,424 shares at a weighted-average $48.05 and 576 shares at $48.86 on 10/07/2025.

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

An insider of JFrog Ltd (FROG), CEO and director Shlomi Ben Haim, reported sales of company stock under a pre-established trading plan. On 10/07/2025 he sold 14,424 ordinary shares at a weighted-average price of $48.05 and an additional 576 shares at $48.86, reducing his direct holdings to about 4,884,152 ordinary shares after the second sale. The filings state these sales were made pursuant to a Rule 10b5-1 plan adopted on 03/03/2025, and the filer offers to provide per-trade price details on request. The Form 4 was signed under power of attorney.

Positive

Sales executed under a Rule 10b5-1 plan, indicating pre-scheduled transactions adopted on 03/03/2025
Full disclosure of weighted-average prices and willingness to provide per-trade details, supporting transparency

Negative

Insider sold a total of 15,000 shares, which is a reduction in direct holdings
Form 4 does not list per-trade breakdowns publicly; only weighted-average prices are shown in the filing

Insights

Insider sales followed a documented 10b5-1 plan; disclosure supports routine compliance.

The reporting person, CEO Shlomi Ben Haim, executed multiple sales on 10/07/2025 totaling 15,000 shares across two reported transactions at weighted-average prices of $48.05 and $48.86

Because the sales were made under a Rule 10b5-1 plan adopted on 03/03/2025, the trades are presented as pre‑scheduled rather than ad hoc; investors may request per-trade prices to reconcile the weighted averages.

Reported sales are modest relative to total reported holdings and disclose a clear execution price range.

The Form 4 notes the sales executed in multiple trades with prices between $47.75 and $48.58, and the registrant provided the weighted-average values in the filing.

Market participants tracking insider activity may note the transaction size (15,000 shares) versus ending holdings (~4.88M shares) and treat this as a routine liquidity event under a documented plan.

Insider Trade Summary

Net Seller: 15,000 shares ($721,217)

Net Sell 2 txns

Insider Shlomi Ben Haim

Role CHIEF EXECUTIVE OFFICER

Sold 15,000 shs ($721K)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares	14,424	$48.05	$693K
Sale	Ordinary Shares	576	$48.86	$28K

Holdings After Transaction: Ordinary Shares — 4,884,728 shares (Direct)

Footnotes (1)

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 3, 2025. This transaction was executed in multiple trades at prices ranging from $47.75 to $48.58. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Form 4 Insider Transactions: What Each Field Means →

10/09/2025 - 04:15 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Shlomi Ben Haim

(Last)

(First)

(Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE

94089

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CHIEF EXECUTIVE OFFICER

3. Date of Earliest Transaction (Month/Day/Year)
10/07/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Ordinary Shares	10/07/2025		S⁽¹⁾		14,424	D	$48.05⁽²⁾	4,884,728	D
Ordinary Shares	10/07/2025		S⁽¹⁾		576	D	$48.86	4,884,152	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 3, 2025.

2. This transaction was executed in multiple trades at prices ranging from $47.75 to $48.58. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker pursuant to power of attorney	10/09/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did the JFrog (FROG) insider sell on 10/07/2025?

The CEO reported sales of 14,424 shares at a weighted-average $48.05 and 576 shares at $48.86 on 10/07/2025.

Were the JFrog (FROG) sales part of a 10b5-1 trading plan?

Yes. The filing states the transactions were effected pursuant to a Rule 10b5-1 trading plan adopted on 03/03/2025.

How many shares did the reporting person own after these transactions?

The Form 4 shows direct beneficial ownership of approximately 4,884,152 ordinary shares following the reported sales.

What price range were the sales executed at?

The filing reports the trades executed at prices ranging from $47.75 to $48.58, with the weighted averages shown in the Form 4.

Can I obtain the per-trade sale prices for these transactions?

Yes. The reporting person stated they will provide full information regarding the number of shares sold at each separate sale price upon request by the SEC staff, the issuer, or a security holder.