Were Yoav Landman’s JFrog (FROG) share sales under a Rule 10b5-1 plan?

Yes. The Form 4 states the JFrog share sales were effected under a Rule 10b5-1 trading plan adopted by Yoav Landman on September 1, 2025. Such plans pre-schedule transactions, reducing the significance of day-to-day market timing decisions.

JFrog (FROG) CTO Yoav Landman sells 45,000 shares under 10b5-1 plan

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

JFrog Ltd director and CTO Yoav Landman sold 45,000 Ordinary Shares of the company in open-market transactions. The sales occurred on June 12, 2026 at weighted average prices between $76.60 and $79.92, under a pre-arranged Rule 10b5-1 trading plan adopted on September 1, 2025.

Following these transactions, Landman directly holds 5,727,748 Ordinary Shares. The filing characterizes all four trades as routine open-market sales executed pursuant to the trading plan, rather than discretionary same-day decisions.

Insider Trade Summary 10b5-1

Net Seller: 45,000 shares ($3,514,800)

Net Sell 4 txns

Insider Landman Yoav

Role CHIEF TECHNOLOGY OFFICER

Sold 45,000 shs ($3.51M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares	6,290	$77.25	$486K
Sale	Ordinary Shares	32,979	$78.10	$2.58M
Sale	Ordinary Shares	4,731	$78.93	$373K
Sale	Ordinary Shares	1,000	$79.82	$80K

Holdings After Transaction: Ordinary Shares — 5,727,748 shares (Direct, null)

Footnotes (1)

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 1, 2025. This transaction was executed in multiple trades at prices ranging from $76.60 to $77.59. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $77.60 to $78.58. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $78.60 to $79.54. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $79.73 to $79.92. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Key Figures

Shares sold: 45,000 shares Post-sale holdings: 5,727,748 shares Sale price range: $76.60–$79.92 per share +2 more

5 metrics

Shares sold 45,000 shares Total Ordinary Shares sold on June 12, 2026

Post-sale holdings 5,727,748 shares Ordinary Shares directly held after June 12, 2026 sales

Sale price range $76.60–$79.92 per share Weighted average price ranges across the four sale transactions

Transaction count 4 open-market sales Number of non-derivative sale transactions reported

10b5-1 plan adoption date September 1, 2025 Date Yoav Landman adopted the Rule 10b5-1 trading plan

Key Terms

Rule 10b5-1 trading plan, weighted average sale price, open-market sale, Ordinary Shares, +1 more

5 terms

Rule 10b5-1 trading plan regulatory

"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 1, 2025."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average sale price financial

"The price reported above reflects the weighted average sale price."

open-market sale financial

"transaction_action: open-market sale"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Ordinary Shares financial

"security_title: Ordinary Shares"

Ordinary shares are a type of ownership stake in a company, giving shareholders a right to participate in the company’s profits and decision-making through voting. They are similar to owning a piece of a business, and their value can rise or fall based on the company's performance. Investors buy ordinary shares to potentially earn dividends and benefit from the company's growth over time.

Form 4 regulatory

"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan..."

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

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Form 4 Insider Transactions: What Each Field Means →

06/16/2026 - 04:15 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Landman Yoav

(Last)

(First)

(Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE

CALIFORNIA

94089

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CHIEF TECHNOLOGY OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/12/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Ordinary Shares	06/12/2026		S⁽¹⁾		6,290	D	$77.25⁽²⁾	5,727,748	D
Ordinary Shares	06/12/2026		S⁽¹⁾		32,979	D	$78.1⁽³⁾	5,694,769	D
Ordinary Shares	06/12/2026		S⁽¹⁾		4,731	D	$78.93⁽⁴⁾	5,690,038	D
Ordinary Shares	06/12/2026		S⁽¹⁾		1,000	D	$79.82⁽⁵⁾	5,689,038	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 1, 2025.

2. This transaction was executed in multiple trades at prices ranging from $76.60 to $77.59. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

3. This transaction was executed in multiple trades at prices ranging from $77.60 to $78.58. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

4. This transaction was executed in multiple trades at prices ranging from $78.60 to $79.54. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

5. This transaction was executed in multiple trades at prices ranging from $79.73 to $79.92. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker pursuant to power of attorney	06/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did JFrog (FROG) CTO Yoav Landman report?

Yoav Landman reported selling 45,000 JFrog Ordinary Shares in open-market transactions. The sales took place on June 12, 2026 at weighted average prices between $76.60 and $79.92, according to the Form 4 insider trading disclosure.

At what prices did the JFrog (FROG) insider shares sell on June 12, 2026?

The reported JFrog insider sales occurred at weighted average prices from $76.60 up to $79.92 per share. Individual trades were executed within narrower ranges for each transaction, as detailed in the Form 4 footnotes describing the multi-trade price bands.

How many JFrog (FROG) shares does Yoav Landman hold after the Form 4 sales?

After selling 45,000 Ordinary Shares, Yoav Landman directly holds 5,727,748 JFrog shares. This post-transaction ownership figure comes from the Form 4, which shows the updated direct holdings following completion of the June 12, 2026 open-market sales.

How many separate JFrog (FROG) sale transactions did the Form 4 report?

The Form 4 reports four separate open-market sale transactions in JFrog Ordinary Shares. Together they total 45,000 shares sold on June 12, 2026, with each transaction having its own weighted average sale price and specified intraday price range in the footnotes.

What do the weighted average prices mean in the JFrog (FROG) Form 4 filing?

Each reported sale price reflects a weighted average across multiple trades executed that day within a price range. The Form 4 notes JFrog’s CTO will provide the exact number of shares sold at each specific price within those ranges upon reasonable request.