Were Yoav Landman’s JFrog (FROG) share sales under a Rule 10b5-1 plan?

Yes. The filing states all reported sales were effected under a Rule 10b5-1 trading plan adopted on September 1, 2025. Such plans schedule trades in advance, indicating the timing of these sales was pre-arranged rather than discretionary.

JFrog (FROG) CTO Yoav Landman sells 100,000 shares under 10b5-1 plan

Filing Impact

(Very High)

Filing Sentiment

(Very Negative)

Form Type

Rhea-AI Filing Summary

JFrog Ltd director and Chief Technology Officer Yoav Landman sold a total of 100,000 Ordinary Shares in open-market transactions on June 1, 2026. The sales were executed in three blocks of 28,363 shares at $80.48, 44,428 shares at $81.66, and 27,209 shares at $82.19 per share.

The filing states these sales were made under a pre-arranged Rule 10b5-1 trading plan adopted on September 1, 2025, which indicates the trades were scheduled in advance rather than timed discretionarily.

Insider Trade Summary 10b5-1

Net Seller: 100,000 shares ($8,146,952)

Net Sell 3 txns

Insider Landman Yoav

Role CHIEF TECHNOLOGY OFFICER

Sold 100,000 shs ($8.15M)

Type	Security	Shares	Price	Value
Sale	Ordinary Shares	28,363	$80.48	$2.28M
Sale	Ordinary Shares	44,428	$81.66	$3.63M
Sale	Ordinary Shares	27,209	$82.19	$2.24M

Holdings After Transaction: Ordinary Shares — 5,805,675 shares (Direct, null)

Footnotes (1)

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 1, 2025. This transaction was executed in multiple trades at prices ranging from $80.00 to $80.98. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $81.00 to $81.99. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. This transaction was executed in multiple trades at prices ranging from $82.01 to $82.53. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Key Figures

Total shares sold: 100,000 shares Block sale at $82.19: 27,209 shares Block sale at $81.66: 44,428 shares +2 more

5 metrics

Total shares sold 100,000 shares Open-market sales on June 1, 2026

Block sale at $82.19 27,209 shares Ordinary Shares sold at $82.19 per share

Block sale at $81.66 44,428 shares Ordinary Shares sold at $81.66 per share

Block sale at $80.48 28,363 shares Ordinary Shares sold at $80.48 per share

10b5-1 plan adoption date September 1, 2025 Plan governing the June 1, 2026 sales

Key Terms

Rule 10b5-1 trading plan, open-market sale, weighted average sale price

3 terms

Rule 10b5-1 trading plan regulatory

"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 1, 2025."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action: open-market sale, transaction_code_description: Sale in open market or private transaction"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

weighted average sale price financial

"The price reported above reflects the weighted average sale price."

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Form 4 Insider Transactions: What Each Field Means →

06/03/2026 - 04:15 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Landman Yoav

(Last)

(First)

(Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE

CALIFORNIA

94089

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CHIEF TECHNOLOGY OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Ordinary Shares	06/01/2026		S⁽¹⁾		28,363	D	$80.48⁽²⁾	5,805,675	D
Ordinary Shares	06/01/2026		S⁽¹⁾		44,428	D	$81.66⁽³⁾	5,761,247	D
Ordinary Shares	06/01/2026		S⁽¹⁾		27,209	D	$82.19⁽⁴⁾	5,734,038	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 1, 2025.

2. This transaction was executed in multiple trades at prices ranging from $80.00 to $80.98. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

3. This transaction was executed in multiple trades at prices ranging from $81.00 to $81.99. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

4. This transaction was executed in multiple trades at prices ranging from $82.01 to $82.53. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker pursuant to power of attorney	06/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What did JFrog (FROG) CTO Yoav Landman report in this Form 4?

Yoav Landman reported selling 100,000 JFrog Ordinary Shares in the open market. The transactions occurred on June 1, 2026 and were split into three blocks at different prices, all disclosed as routine open-market sales.

How many JFrog (FROG) shares did the insider sell and at what prices?

The insider sold 100,000 Ordinary Shares in total. These were executed as 28,363 shares at $80.48, 44,428 shares at $81.66, and 27,209 shares at $82.19 per share, reflecting a series of open-market sales at varying price levels.

What type of transactions did the JFrog (FROG) Form 4 disclose?

The Form 4 discloses non-derivative transactions classified as open-market sales of Ordinary Shares. Each transaction carries the SEC code “S,” meaning sales in the open market or private transactions, with no derivative exercises or gifts reported in this filing.

Did the JFrog (FROG) Form 4 mention weighted average sale prices?

Yes. Each sale line reports a single sale price that represents a weighted average. Footnotes explain trades actually occurred in multiple executions within stated price ranges, and detailed price breakdowns are available upon request from the reporting person.