Freshpet CEO exercises options, sells 46.5K shares
Accepted by SEC EDGAR
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Form Type
4
Rhea-AI Filing Summary
Freshpet, Inc.’s Chief Executive Officer William B. Cyr exercised options to acquire 84,000 shares of common stock at $10.23 per share and, together with related family trusts and spouse accounts, sold 46,502 shares in open-market transactions on May 11, 2026 under a Rule 10b5-1 trading plan.
Following these transactions, Cyr holds 125,898 shares of Freshpet common stock directly, with additional shares held indirectly through family trusts and his spouse.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
15 txns
Insider
Cyr William B.
Role
Chief Executive Officer
Sold
46,502 shs ($2.36M)
Approx. gross sale proceeds
$2.36M
Approx. exercise cost
$859K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Options to purchase common stock | 62,369 | $0.00 | $0.00 |
| Exercise | Options to purchase common stock | 4,620 | $0.00 | $0.00 |
| Exercise | Options to purchase common stock | 9,030 | $0.00 | $0.00 |
| Exercise | Options to purchase common stock | 7,981 | $0.00 | $0.00 |
| Exercise | Common Stock | 62,369 | $10.23 | $638K |
| Sale | Common Stock | 22,290 | $49.97 | $1.11M |
| Sale | Common Stock | 17,622 | $50.96 | $898K |
| Sale | Common Stock | 744 | $51.74 | $38K |
| Sale | Common Stock | 1,672 | $52.79 | $88K |
| Exercise | Common Stock | 4,620 | $10.23 | $47K |
| Sale | Common Stock | 892 | $52.725 | $47K |
| Exercise | Common Stock | 9,030 | $10.23 | $92K |
| Sale | Common Stock | 1,742 | $52.72 | $92K |
| Exercise | Common Stock | 7,981 | $10.23 | $82K |
| Sale | Common Stock | 1,540 | $52.725 | $81K |
Holdings After Transaction:
Options to purchase common stock — 680,131 contracts (Direct);
Options to purchase common stock — 50,380 contracts (Indirect, By Spouse);
Options to purchase common stock — 98,470 contracts (Indirect, By Irrevocable Spousal Trust for Linda W. Cyr);
Options to purchase common stock — 87,019 contracts (Indirect, By Linda W. Cyr 2020 Irrevocable Trust for Descendants);
Common Stock — 125,898 shares (Direct);
Common Stock — 7,228 shares (Indirect, By Spouse);
Common Stock — 24,788 shares (Indirect, By Irrevocable Spousal Trust for Linda W. Cyr);
Common Stock — 24,441 shares (Indirect, By Linda W. Cyr 2020 Irrevocable Trust for Descendants)
Footnotes (7)
- F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025.
- F2. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $49.58 to $50.56.
- F3. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $50.58 to $51.57.
- F4. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $51.59 to $52.03.
- F5. The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $52.61 to $53.00.
- F6. The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set in this Form 4.
- F7. The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020.
Key Figures
Shares sold: 46,502 shares
Options exercised: 84,000 shares
Exercise price: $10.23 per share
+3 more
6 metrics
Shares sold
46,502 shares
Total common shares sold in open-market transactions on May 11, 2026
Options exercised
84,000 shares
Total underlying common shares from option exercises on May 11, 2026
Exercise price
$10.23 per share
Conversion or exercise price for options to purchase common stock
Direct holdings after
168,226 shares
CEO’s direct Freshpet common stock ownership after transactions
Higher reported sale price
$52.79 per share
One of the reported weighted average sale prices for common stock
Lower reported sale price
$49.97 per share
One of the reported weighted average sale prices for common stock
Key Terms
Rule 10b5-1 trading plan, weighted average price, Options to purchase common stock, 2014 Omnibus Incentive Plan
4 terms
Rule 10b5-1 trading plan regulatory
"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The price reported is a weighted average price. These shares were sold in multiple transactions..."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Options to purchase common stock financial
"Options to purchase common stock, transaction code M, conversion or exercise price $10.2300..."
2014 Omnibus Incentive Plan financial
"The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested..."
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What did Freshpet (FRPT) CEO William B. Cyr report in this Form 4?
William B. Cyr reported exercising 84,000 stock options and selling 46,502 Freshpet common shares. The activity includes both his direct holdings and indirect holdings through family trusts and spouse accounts, all recorded on May 11, 2026.
At what price did William B. Cyr exercise his Freshpet stock options?
Cyr exercised options covering 84,000 shares at a conversion or exercise price of $10.23 per share. These options were issued under Freshpet’s 2014 Omnibus Incentive Plan and were fully vested as of December 31, 2020, according to the filing footnotes.
Were the Freshpet CEO’s stock sales made under a Rule 10b5-1 trading plan?
Yes. The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted on November 5, 2025. Such pre-arranged plans allow insiders to schedule trades in advance, helping separate routine liquidity management from short-term market timing.
AI-generated analysis. How Rhea-AI works. Not financial advice.
