Frontdoor SVP Fiarman Exercises Options and Sells 129.7K Shares

Rhea-AI Filing Summary

Frontdoor, Inc. (FTDR) reporting person Jeffrey Fiarman recorded multiple option vesting/exercise transactions and a significant open-market sale on 08/07/2025. The filing shows the conversion or acquisition of common stock from employee option awards in amounts of 15,762, 18,299, 23,488 and 72,124 shares (plus 284 ESPP shares), and the related derivative holdings for those awards are reported as 0 following the transactions, indicating exercise/conversion into shares.

The filing also discloses a sale of 129,673 shares at a weighted-average price of $56.1456 (executed in multiple trades at prices between $55.94 and $57.04). After these transactions the reporting person’s beneficial ownership is reported as 34,646 shares. The filing was submitted by an attorney-in-fact.

Positive

• Conversion/exercise of multiple option awards into common stock totaling the listed amounts (15,762; 18,299; 23,488; 72,124), indicating completion of vesting or exercise conditions
• Employee Stock Purchase Plan participation resulting in 284 additional shares acquired on June 30, 2025
• Derivative holdings reported as 0 for the listed option grants after the transactions, showing those awards converted to common shares

Negative

• Large open-market sale of 129,673 shares on 08/07/2025 at a weighted-average price of $56.1456, which reduced beneficial ownership from 164,319 to 34,646 shares
• No explanatory statement in the filing about the reason for the sale or intended use of proceeds

Insights

Corporate Governance Expert

TL;DR: Large exercise/conversions followed by a sizable open-market sale reduced the insider's holdings materially.

The report documents substantial option-to-share conversions totaling 129,673 shares acquired across multiple grants and an Employee Stock Purchase Plan allocation of 284 shares, immediately followed by an open-market sale of 129,673 shares at a weighted-average price of $56.1456. The filings show the derivative positions tied to those grants as 0 after conversion, indicating exercises were completed. Impact assessment: impactful as the transactions materially changed insider ownership from 164,319 to 34,646 shares, a clear change in share-level exposure but the form contains no explanation for the sale.

Securities Analyst

TL;DR: Insider exercises converted options to stock, then sold a large block at ~$56.15; holdings fell to 34,646 shares.

The filing itemizes option-related acquisitions (15,762; 18,299; 23,488; 72,124) and notes performance/service vesting details for each grant as provided in the explanations. A sale of 129,673 shares was executed in multiple trades with prices in the $55.94–$57.04 range, producing the reported weighted-average of $56.1456. Impact assessment: impactful from a share-ownership perspective because reported beneficial ownership declined materially; the report contains no forward-looking commentary or stated purpose for the sale.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Fiarman Jeffrey

(Last) (First) (Middle)

3400 PLAYERS CLUB PARKWAY

(Street)

MEMPHIS TN 38125

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Frontdoor, Inc. [ FTDR ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	SVP, CLO & Secretary

3. Date of Earliest Transaction (Month/Day/Year)
08/07/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/07/2025		M		15,762	A	$34.48	50,408(1)	D
Common Stock	08/07/2025		M		18,299	A	$35.56	68,707	D
Common Stock	08/07/2025		M		23,488	A	$24.74	92,195	D
Common Stock	08/07/2025		M		72,124	A	$26.42	164,319	D
Common Stock	08/07/2025		S		129,673	D	$56.1456(2)	34,646	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Options (Right to Buy)	$34.48	08/07/2025		M			15,762	(3)	03/29/2029	Common Stock	15,762	$0	0	D
Employee Stock Options (Right to Buy)	$35.56	08/07/2025		M			18,299	(4)	03/30/2030	Common Stock	18,299	$0	0	D
Employee Stock Options (Right to Buy)	$24.74	08/07/2025		M			23,488	(5)	06/01/2032	Common Stock	23,488	$0	0	D
Employee Stock Options (Right to Buy)	$26.42	08/07/2025		M			72,124	(6)	03/27/2033	Common Stock	72,124	$0	0	D

Explanation of Responses:

1. Includes 284 aggregate shares of the Company's common stock acquired under the Frontdoor, Inc. 2019 Employee Stock Purchase Plan on June 30, 2025.

2. This transaction was executed in multiple trades at prices ranging from $55.94 to 57.04, inclusive. The price reported above reflects the weighted average sales price. The reporting person hereby undertakes to provide the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

3. Non-qualified stock options granted on March 29, 2019 vested 25% on March 29, 2020, and thereafter vested 6.25% quarterly over the next three years on the quarterly anniversary of the grant date, such that all shares vested on March 29, 2023, subject to continued employment with the Company.

4. Non-qualified stock options granted on March 30, 2020 vested 25% on March 30, 2021, and thereafter vested 6.25% quarterly over the next three years on the quarterly anniversary of the grant date, such that all shares vested on March 30, 2024, subject to continued employment with the Company.

5. Reflects non-qualified stock options with time- and performance-based vesting conditions awarded to the Reporting Person on June 1, 2022. The performance criteria vested in three performance tranches, each with a separate performance condition based on the volume-weighted average price of the Company's common stock on the NASDAQ of $35.00, $40.00 and $45.00, respectively, over any 20 consecutive trading-day period. The service condition was satisfied on June 1, 2023. The performance-vesting criteria was met on August 18, 2023, August 9, 2024 and September 23, 2024 for the first, second and third tranches of the award, respectively, as certified by the Compensation Committee of the Company's Board of Directors.

6. Reflects non-qualified stock options with time- and performance-based vesting conditions awarded to the Reporting Person on March 27, 2023. The performance criteria vested in three performance tranches, each with a separate performance condition based on the volume-weighted average price of the Company's common stock on the NASDAQ of $32.23, $35.14 and $38.31, respectively, over any 20 consecutive trading-day period. The service condition was satisfied on March 27, 2024. The performance-vesting criteria was met on July 20, 2023, August 8, 2023 and August 2, 2024 for the first, second and third tranches of the award, respectively, as certified by the Compensation Committee of the Company's Board of Directors.

	Stephanie Delavale, as Attorney-In-Fact for Jeffrey Fiarman	08/11/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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FAQ

What did Frontdoor (FTDR) insider Jeffrey Fiarman report on the Form 4?

The Form 4 reports option conversions/acquisitions of common stock (15,762; 18,299; 23,488; 72,124 shares plus 284 ESPP shares) and a sale of 129,673 shares.

How many shares did Jeffrey Fiarman own after the reported transactions (FTDR)?

The filing shows reported beneficial ownership of 34,646 shares following the transactions.

At what price were the FTDR shares sold by the reporting person?

The sale was executed in multiple trades at prices ranging from $55.94 to $57.04, with a reported weighted-average sale price of $56.1456.

Did the Form 4 indicate the option awards remain outstanding after conversion?

No; the filing reports 0 derivative securities beneficially owned following the reported exercises for the listed option grants, indicating conversion/exercise into common stock.

When were these transactions reported to have occurred for FTDR?

The earliest transaction date listed in the Form 4 is 08/07/2025.