Frontdoor, Inc. (FTDR) COO sells 18,190 shares at $85.50 in Form 4
Rhea-AI Filing Summary
Frontdoor, Inc. executive Evan Iverson, SVP & Chief Operating Officer, reported a sale of 18,190 shares of common stock on August 10, 2026, in a sale categorized as an open market or private transaction at $85.50 per share. Following this transaction, Iverson directly holds 214 shares, which the footnote states were acquired under the Frontdoor, Inc. Employee Stock Purchase Plan on June 30, 2026. The filing indicates the transaction was not made pursuant to a Rule 10b5-1 trading plan.
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Insights
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Insider Trade Summary
Net Seller: 18,190 shares
Net Sell
1 txn
Insider
Iverson Evan
Role
SVP & Chief Operating Officer
Sold
18,190 shs ($1.56M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1 | 18,190 | $85.50 | $1.56M |
Holdings After Transaction:
Common Stock — 214 shares (Direct)
Footnotes (1)
- F1. Includes 214 aggregate shares of the Company's common stock acquired under the Frontdoor, Inc. Employee Stock Purchase Plan on June 30, 2026.
Key Figures
Shares sold: 18,190 shares
Sale price per share: $85.50 per share
Shares held after transaction: 214 shares
+1 more
4 metrics
Shares sold
18,190 shares
Common stock sale on August 10, 2026
Sale price per share
$85.50 per share
Price for the 18,190 shares of common stock sold
Shares held after transaction
214 shares
Direct holdings after sale; acquired under Employee Stock Purchase Plan
Net shares sold
18,190 shares
Net sell direction from transaction summary
Key Terms
Sale in open market or private transaction, Employee Stock Purchase Plan, Rule 10b5-1 trading plan
3 terms
Sale in open market or private transaction financial
"Transaction code description: Sale in open market or private transaction"
Employee Stock Purchase Plan financial
"acquired under the Frontdoor, Inc. Employee Stock Purchase Plan on June 30, 2026"
An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.
Rule 10b5-1 trading plan regulatory
"The filing indicates the transaction was not made pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
FAQ
What insider transaction did Evan Iverson report for FTDR?
Evan Iverson reported a sale of 18,190 shares of Frontdoor, Inc. (FTDR) common stock on August 10, 2026, at $85.50 per share, classified as an open market or private transaction.
Was Evan Iverson’s FTDR stock sale under a Rule 10b5-1 trading plan?
The Form 4 indicates the transaction was not made pursuant to a Rule 10b5-1 trading plan, as the filing’s Rule 10b5-1 checkbox is not marked as affirmed for these trades.
What sale price was disclosed in Evan Iverson’s FTDR Form 4?
The Form 4 reports that Evan Iverson sold 18,190 shares of Frontdoor common stock at $85.50 per share. The transaction is described as a sale in an open market or private transaction.
AI-generated analysis. How Rhea-AI works. Not financial advice.