FTLIFELIFE BRANDS (FTLF) director adds shares in pre-planned stock purchase

Rhea-AI Filing Summary

FITLIFE BRANDS, INC. director Seth Yakatan reported an open-market purchase of common stock. He bought 164 shares at a weighted average price of $15.3601 per share, increasing his direct holdings to 593 shares of FITLIFE BRANDS common stock.

The purchase was executed under a pre-arranged Rule 10b5-1 trading plan, and occurred through multiple trades within a price range of $15.29 to $15.75 per share.

Insider Trade Summary 10b5-1

Net Buyer: 164 shares ($2,519)

Net Buy 1 txn

Insider Yakatan Seth

Role null

Bought 164 shs ($3K)

Type	Security	Shares	Price	Value
Purchase	Common Stock	164	$15.3601	$3K

Holdings After Transaction: Common Stock — 593 shares (Direct, null)

Footnotes (1)

1. The reported purchase was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. The reported price in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $15.29 to $15.75 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or to the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote to this Form 4.

Key Figures

Shares purchased: 164 shares Weighted average purchase price: $15.3601 per share Post-transaction holdings: 593 shares +1 more

4 metrics

Shares purchased 164 shares Open-market purchase of common stock on January 15, 2026

Weighted average purchase price $15.3601 per share Price paid for the 164-share common stock purchase

Post-transaction holdings 593 shares Total common shares directly owned after the reported trade

Trade price range $15.29–$15.75 per share Range of prices for multiple trades included in the reported purchase

Key Terms

Rule 10b5-1 trading plan, weighted average price, open-market purchase

3 terms

Rule 10b5-1 trading plan regulatory

"The reported purchase was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The reported price in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

open-market purchase financial

"transaction_action: open-market purchase"

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Yakatan Seth

(Last) (First) (Middle)

5214 S. 136TH STREET

(Street)

OMAHA NEBRASKA 68137

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
FITLIFE BRANDS, INC. [ FTLF ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
01/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	01/15/2026		P(1)	V	164	A	$15.3601(2)	593	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The reported purchase was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.

2. The reported price in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $15.29 to $15.75 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or to the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote to this Form 4.

	/s/ Seth Yakatan	04/20/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did FTLF director Seth Yakatan report?

Director Seth Yakatan reported an open-market purchase of FITLIFE BRANDS (FTLF) common stock, acquiring 164 shares. The transaction was executed at a weighted average price of $15.3601 per share, modestly increasing his direct equity stake in the company.

At what price did Seth Yakatan buy FITLIFE BRANDS (FTLF) shares?

Seth Yakatan bought FITLIFE BRANDS (FTLF) shares at a weighted average price of $15.3601 per share. The filing notes multiple trades, with prices ranging from $15.29 to $15.75 per share for this reported purchase.

How many FITLIFE BRANDS (FTLF) shares does Seth Yakatan own after this trade?

Following the reported purchase, Seth Yakatan directly holds 593 shares of FITLIFE BRANDS (FTLF) common stock. This total reflects his position after acquiring 164 additional shares in the open market as described in the Form 4 filing.

Was the FTLF insider share purchase made under a Rule 10b5-1 plan?

Yes. The filing states the reported purchase was effected under a Rule 10b5-1 trading plan. Such plans pre-schedule trades, indicating this transaction was arranged in advance rather than being a discretionary, opportunistic market decision.

What does the weighted average price mean in the FTLF Form 4 filing?

The weighted average price of $15.3601 reflects multiple trades executed between $15.29 and $15.75 per share. The insider notes willingness to provide detailed trade-by-trade pricing information upon request to the issuer, shareholders, or regulators.