Genesco CFO buys 295 shares at $33.84

Genesco’s CFO increased his direct ownership with a small open-market purchase of common stock.

Rhea-AI Filing Summary

GENESCO INC (GCO) reported that its Senior Vice President of Finance and Chief Financial Officer, Jonathan M. Collins, purchased company stock. On September 21, 2026, he bought 295 shares of common stock at $33.84 per share in an open market or private transaction, bringing his direct holdings to 11,719 shares. No trades were reported under a Rule 10b5-1 trading plan.

Insider Trade Summary

Net Buyer: 295 shares

Net Buy 1 txn

Insider Collins Jonathan M.

Role SVP Finance and CFO

Bought 295 shs ($10K)

Type	Security	Shares	Price	Value
Purchase	Common Stock	295	$33.84	$10K

Holdings After Transaction: Common Stock — 11,719 shares (Direct)

Key Figures

Shares purchased: 295 shares Purchase price per share: $33.84 per share Shares owned after transaction: 11,719 shares +1 more

4 metrics

Shares purchased 295 shares Common stock bought on September 21, 2026

Purchase price per share $33.84 per share Open market or private transaction on September 21, 2026

Shares owned after transaction 11,719 shares Direct holdings of CFO after the purchase

Net buy shares in filing 295 shares Net effect of all reported transactions

Key Terms

Rule 10b5-1, open market or private transaction, beneficial ownership

3 terms

Rule 10b5-1 regulatory

"No Rule 10b5-1 plan is reported for the 295-share purchase."

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

open market or private transaction financial

"Described as a purchase in an open market or private transaction."

beneficial ownership financial

"The filing reports the officer’s beneficial ownership after the transaction."

Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Genesco (GCO) disclose for its CFO?

Genesco disclosed that CFO Jonathan M. Collins purchased 295 shares of common stock on September 21, 2026 at $33.84 per share, increasing his direct holdings to 11,719 shares.

At what price did the Genesco (GCO) CFO buy shares?

The Genesco CFO bought 295 shares of common stock at a price of $33.84 per share in a purchase classified as an open market or private transaction.

How many Genesco (GCO) shares does the CFO own after this transaction?

After the reported purchase, CFO Jonathan M. Collins directly owns 11,719 shares of Genesco common stock.

Was the Genesco (GCO) CFO’s share purchase under a Rule 10b5-1 plan?

No. The filing indicates the Rule 10b5-1 checkbox was not marked, so the 295-share purchase on September 21, 2026 was not reported as being made under a Rule 10b5-1 trading plan.

What type of transaction did the Genesco (GCO) CFO report?

The CFO reported a purchase of common stock, coded as a “P” transaction, described as a purchase in an open market or private transaction, for 295 shares at $33.84 per share.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Available on EDGAR 09/22/2026 - 04:05 PM Accepted by SEC EDGAR 09/22/2026 - 04:05 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Collins Jonathan M.

(Last) (First) (Middle)

C/O GENESCO INC.

535 MARRIOTT DRIVE

(Street)

NASHVILLE TENNESSEE 37214

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
GENESCO INC [ GCO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	SVP Finance and CFO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/21/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/21/2026		P		295	A	$33.84	11,719	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	Scott E. Becker, Attorney-in-Fact	09/22/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)