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  4. [Form 4] GIFTIFY, INC. Insider Trading Activity

Entity tied to Giftify (GIFT) sells 17,610 common shares in market

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Giftify, Inc. insider filing shows an open-market sale of 17,610 common shares. The shares were sold on February 26, 2026 at a weighted average price of $0.934 per share, in multiple trades within a price range of $0.90 to $0.98.

The stock is owned directly by Interactive Communications International, Inc., a wholly owned subsidiary of HI Technology Corp. Voting and dispositive control over these securities is held by Merrill Brooks Smith, with HI Technology Corp and Smith each disclaiming beneficial ownership beyond any pecuniary interest. After this transaction, Interactive Communications International, Inc. holds 2,577,760 common shares.

Positive

  • None.

Negative

  • None.
Insider Interactive Communications International, Inc., HI Technology Corp, Smith Merrill Brooks
Role Insider | Insider | Insider
Sold 17,610 shs ($16K)
Type Security Shares Price Value
Sale Common Stock 17,610 $0.934 $16K
Holdings After Transaction: Common Stock — 2,577,760 shares (Direct)
Footnotes (1)
  1. The price reported in column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $0.90 to $0.98, inclusive. The reporting persons undertake to provide to the SEC, Giftify, Inc., or any securityholder of Giftify, Inc., upon request, full information regarding the number of shares sold at each separate price within the range set forth above. These shares are owned directly by Interactive Communications International, Inc., which is a wholly-owned, direct subsidiary of HI Technology, Corp ("HIT"). The voting and dispositive control over the reported securities is held by Merrill Brooks Smith ("Smith"), the CEO and principal shareholder of HIT. Each of HIT and Smith disclaims beneficial ownership of the reported securities except to the extent of any pecuniary interest therein, and the filing of this report is not an admission that either of them is the beneficial owner of the reported securities for purposes of Section 16 or for any other purpose.
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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
X
 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Interactive Communications International, Inc.
(Last) (First) (Middle)
250 WILLIAMS STREET NW, FIFTH FLOOR
(Street)
ATLANTA GA 30303
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
GIFTIFY, INC. [ GIFT ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
Officer (give title below) X Other (specify below)
Former 10% Owner
3. Date of Earliest Transaction (Month/Day/Year)
02/26/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
X Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 02/26/2026 S 17,610 D $0.934(1) 2,577,760 D(2)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
1. Name and Address of Reporting Person*
Interactive Communications International, Inc.
(Last) (First) (Middle)
250 WILLIAMS STREET NW, FIFTH FLOOR
(Street)
ATLANTA GA 30303
(City) (State) (Zip)
Relationship of Reporting Person(s) to Issuer
Director 10% Owner
Officer (give title below) X Other (specify below)
Former 10% Owner
1. Name and Address of Reporting Person*
HI Technology Corp
(Last) (First) (Middle)
250 WILLIAMS STREET NW, FIFTH FLOOR
(Street)
ATLANTA GA 30303
(City) (State) (Zip)
Relationship of Reporting Person(s) to Issuer
Director 10% Owner
Officer (give title below) X Other (specify below)
Former 10% Owner
1. Name and Address of Reporting Person*
Smith Merrill Brooks
(Last) (First) (Middle)
250 WILLIAMS STREET NW, FIFTH FLOOR
(Street)
ATLANTA GA 30303
(City) (State) (Zip)
Relationship of Reporting Person(s) to Issuer
Director 10% Owner
Officer (give title below) X Other (specify below)
Former 10% Owner
Explanation of Responses:
1. The price reported in column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $0.90 to $0.98, inclusive. The reporting persons undertake to provide to the SEC, Giftify, Inc., or any securityholder of Giftify, Inc., upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
2. These shares are owned directly by Interactive Communications International, Inc., which is a wholly-owned, direct subsidiary of HI Technology, Corp ("HIT"). The voting and dispositive control over the reported securities is held by Merrill Brooks Smith ("Smith"), the CEO and principal shareholder of HIT. Each of HIT and Smith disclaims beneficial ownership of the reported securities except to the extent of any pecuniary interest therein, and the filing of this report is not an admission that either of them is the beneficial owner of the reported securities for purposes of Section 16 or for any other purpose.
Interactive Communications International, Inc. /s/ Michael D. Gruenhut Secretary and General Counsel 03/02/2026
HI Technology Corp. /s/ Michael D. Gruenhut Secretary and General Counsel 03/02/2026
/s/ Merrill Brooks Smith 03/02/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did the latest Form 4 for Giftify (GIFT) report?

The Form 4 reports an open-market sale of 17,610 shares of Giftify common stock. The transaction occurred on February 26, 2026, and was executed at a weighted average price of $0.934 per share across multiple trades within a narrow price range.

Who actually owns the Giftify (GIFT) shares involved in this Form 4?

The reported Giftify shares are owned directly by Interactive Communications International, Inc. That company is a wholly owned subsidiary of HI Technology Corp. Voting and dispositive control over these securities is held by Merrill Brooks Smith, through his role at HI Technology Corp.

How many Giftify (GIFT) shares were sold and at what prices?

A total of 17,610 Giftify common shares were sold in this transaction. The weighted average sale price was $0.934 per share, with individual trades executed at prices ranging from $0.90 to $0.98 per share, inclusive, across multiple transactions.

How many Giftify (GIFT) shares remain held after this Form 4 sale?

Following the reported sale, Interactive Communications International, Inc. holds 2,577,760 shares of Giftify common stock. This figure reflects the position immediately after the 17,610-share open-market transaction disclosed in the Form 4 filing for February 26, 2026.

What control or ownership does Merrill Brooks Smith have over Giftify (GIFT) shares?

Merrill Brooks Smith holds voting and dispositive control over the Giftify shares owned by Interactive Communications International, Inc. However, both HI Technology Corp and Smith disclaim beneficial ownership of these securities except to the extent of any pecuniary interest they may have.

Were the Giftify (GIFT) Form 4 sales made at a single price or multiple prices?

The sales were executed at multiple prices, not a single price. The filing states a weighted average sale price of $0.934 per share, with individual trades occurring between $0.90 and $0.98 per share across the full set of reported transactions.