Giftify’s CardCash Reports Strong Buy-Side Order Volume Growth Through Early Q1 2026, with Buy-to-Sell Ratio Reflecting Healthy Marketplace Demand
Rhea-AI Summary
Giftify (NASDAQ: GIFT) reported preliminary CardCash buy-side results through March 22, 2026, showing platform momentum heading into Q2. CardCash processed 112,084 buy orders year-to-date versus 105,583 in prior year, and recorded a 10,386 order week with a 2.07:1 buy-to-sell ratio.
Paid marketing ROAS held in a 2.75–3.14x range through Q1, while supply-side metrics improved: 70,954 sell orders (Jan 1–Mar 15) and 25,508 new sellers, up 14.2% and 18.5% year-over-year, respectively.
Positive
- Sell orders +14.2% (70,954 Jan 1–Mar 15)
- New seller acquisition +18.5% (25,508 first-time sellers)
- Paid marketing ROAS range of 2.75–3.14x
- Strong single-week buy volume: 10,386 orders and 2.07:1 buy-to-sell ratio
Negative
- None.
News Market Reaction – GIFT
In the Apr 9 session, GIFT declined 1.89%, reflecting a mild negative market reaction. Argus tracked a trough of -17.0% from its starting point during tracking. Our momentum scanner triggered 3 alerts that day, indicating moderate trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Apr 01 | Distribution partnership | Positive | +0.0% | New Capital One Shopping partnership to broaden CardCash distribution reach. |
| Mar 30 | Marketplace supply growth | Positive | -2.8% | Reported 14.2% sell-side volume growth and 18.5% rise in new sellers. |
| Mar 23 | AI order review | Positive | +3.6% | Deployed AI order review system expanding capacity and supporting margins. |
| Mar 18 | Full-year 2025 results | Positive | +3.7% | 2025 billings up 27.1%, margin expansion, narrower net loss, lower expenses. |
| Mar 05 | AI development rollout | Positive | -8.1% | AI-driven development across Restaurant.com to speed features and efficiency. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent fundamentally positive news (AI deployments, 2025 results, marketplace growth) has produced mixed reactions, with several divergence events where upbeat updates did not translate into sustained price strength.
Over the last month, GIFT has reported multiple growth and technology milestones. On Mar 18, 2025 results showed gross billings of $154.7M (+27.1%) and a narrower net loss, followed by AI deployments on Mar 5 and Mar 23 to improve efficiency and capacity. Marketplace updates on Mar 30 detailed double-digit sell-side and seller acquisition growth, and an April 1 partnership expanded distribution. Today’s buy-side volume update extends that trajectory of scaling CardCash activity on both supply and demand sides.
Key Terms
buy-to-sell ratio financial
return on ad spend financial
AI-generated analysis. How Rhea-AI works. Not financial advice.
CardCash processed 112,084 buy orders through March 22, up from 105,583 in the prior year period, as platform buy-side activity accelerates heading into spring
SCHAUMBURG, IL, April 09, 2026 (GLOBE NEWSWIRE) -- Giftify, Inc. (NASDAQ: GIFT) (the “Company”), the owner and operator of CardCash.com, Restaurant.com, and Takeout7.com, and a leader in the incentives and rewards industry, today announced preliminary buy-side performance results for CardCash.com through the first eleven weeks of Q1 2026, reflecting strong year-over-year growth in transaction volume and buyer activity across the platform.
Through March 22, 2026, CardCash processed 112,084 buy orders, compared to 105,583 orders during the same period in 2025, reflecting a year-over-year increase in transaction volume across the platform.
The week ending March 16, 2026 recorded 10,386 buy orders completed, among the strongest single-week volume figures the platform has seen since 2020. The buy-to-sell ratio for that week reached 2.07 to 1, a level that reflects strong underlying buyer demand and a well-functioning marketplace entering the second quarter.
“The buy-side activity through early Q1 reflects some of the strongest order volume and marketplace engagement CardCash has seen in years,” said Ketan Thakker, Chief Executive Officer of Giftify, Inc. “With over 112,000 buy orders processed through March 22 and a buy-to-sell ratio of 2.07 to 1 in our strongest week, the platform is demonstrating consistent demand strength heading into Q2. That level of buyer activity positions the business well as we move through 2026.”
The buy-side growth has been supported by efficient performance across paid marketing channels, with return on ad spend holding in the 2.75 to 3.14x range through Q1 2026. The affiliate channel continues to deliver consistent growth, with average order volume increasing year-over-year through Rakuten. The combination of strong organic demand metrics and efficient paid channel performance reflects a platform generating buyer growth without disproportionate increases in customer acquisition cost.
The strong buy-side results coincide with accelerating growth on the supply side of the marketplace. As previously reported, CardCash completed 70,954 sell orders from January 1 through March 15, 2026, a
For more information, visit www.cardcash.com.
About Giftify, Inc.
Giftify, Inc. (NASDAQ: GIFT) is a pioneer in the incentive and rewards industry with a focus on retail, dining & entertainment experiences, as the owner and operator of leading digital platforms, CardCash.com, Restaurant.com, and Takeout7.com. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales from over 1,100 retailers. Restaurant.com is the nation’s largest restaurant-focused digital deals brand, connecting digital consumers, businesses and communities by offering thousands of dining, retail and entertainment deal options nationwide at over 184,000 restaurants and retailers. Takeout7 is a restaurant technology company offering comprehensive online ordering solutions and AI-powered digital marketing services.
For more information, visit: www.giftifyinc.com, www.cardcash.com, www.restaurant.com, and www.takeout7.com.
Forward-Looking Statements
Press releases may include forward-looking statements. In particular, the words “believe,” “may,” “could,” “should,” “expect,” “anticipate,” “estimate,” “project,” “propose,” “plan,” “intend,” and similar conditional words and expressions are intended to identify forward-looking statements. Any statements made in this news release about an action, event or development are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the company. Accordingly, you should not place undue reliance on these forward-looking statements. Although the company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. The forward-looking statements in this press release are made as of the date hereof. The company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the company. Statements in this press release that are not historical fact may be deemed forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although Giftify, Inc. believes the expectations reflected in any forward-looking statements are based on reasonable assumptions, Giftify, Inc. is unable to give any assurance that its expectations will be attained. Factors that could cause actual results to differ materially from expectations include the company’s ability to identify a suitable business model for the corporation.
Investor Contact:
IR@giftifyinc.com
