Giftify’s CardCash Reports Highest Average Buyer Order Value Since 2020, Reaching $429 in Peak Week of Q1 2026

Giftify (NASDAQ: GIFT) reported CardCash preliminary buyer order value of $384 through March 22, 2026, a 15.4% YoY increase.

Rhea-AI Summary

Giftify (NASDAQ: GIFT) reported CardCash preliminary buyer order value of $384 through March 22, 2026, a 15.4% YoY increase. The week ending March 16 recorded a peak $429 average — the highest since 2020 — with a 2.07:1 buy-to-sell ratio.

Return on ad spend held between 2.75x–3.14x, and sell-side volume plus new seller acquisition grew year-over-year, supporting higher buyer spend and improved selection depth across the platform.

Positive

• Buyer order value +15.4% YoY to $384 through March 22, 2026
• Peak weekly average transaction $429 (week ending March 16, 2026), highest since 2020
• Buy-to-sell ratio 2.07:1 in peak week, indicating strong buyer demand
• Return on ad spend sustained at 2.75x–3.14x through Q1 2026

Negative

• None.

Argus Apr 15 session

-1.59% close to close Open Argus

Details

News Market Reaction – GIFT

In the Apr 15 session, GIFT declined 1.59%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights strengthening buyer economics at CardCash, with average order value at ...

Analysis

This announcement highlights strengthening buyer economics at CardCash, with average order value at $384 and a peak week at $429, alongside a 2.07:1 buy‑to‑sell ratio and efficient paid marketing returns of 2.75–3.14x. Recent history shows parallel growth on the sell side and AI‑driven efficiency gains. Investors may weigh these operating improvements against filings that note a $10,491,658 2025 net loss, going concern language, Nasdaq minimum bid‑price pressure, and recent insider sales when assessing risk.

Key Figures

Avg buyer order value: $384 Order value growth: 15.4% Peak week order value: $429 +5 more

Avg buyer order value

$384

Through March 22, 2026; up 15.4% year-over-year

Order value growth

15.4%

Year-over-year increase in average buyer order value through March 22, 2026

Peak week order value

$429

Average buyer transaction week ending March 16, 2026

Buy-to-sell ratio

2.07:1

Week ending March 16, 2026, indicating strong buyer demand

Return on ad spend

2.75–3.14x

Paid marketing ROAS range through Q1 2026

Current share price

$1.25

Before market reaction to this article; 24h change 18.87%

52-week range

$0.74–$2.08

Price is below 52-week high and above 52-week low

2025 net loss

$10,491,658

Full-year 2025 net loss cited in recent 10-K/10-K/A

Historical Context

5 past events · Latest: Apr 09

5 events

1. Apr 09

   Buy-side volume update

   24h Move

   -1.9%

   Reported higher Q1 buy orders and healthy 2.07:1 buy‑to‑sell ratio.

2. Apr 01

   Distribution partnership

   24h Move

   +0.0%

   Announced Capital One Shopping partnership expanding CardCash distribution reach.

3. Mar 30

   Sell-side growth update

   24h Move

   -2.8%

   Highlighted Q1 sell‑side order growth and rise in new seller acquisition.

4. Mar 23

   AI operations update

   24h Move

   +3.6%

   Deployed AI order review system improving capacity and margin profile.

5. Mar 18

   Full-year 2025 results

   24h Move

   +3.7%

   Reported 2025 gross billings, margin expansion, and narrowed net loss.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

buy-to-sell ratio, return on ad spend

2 terms

buy-to-sell ratio financial

"The buy-to-sell ratio for that week reached 2.07 to 1..."

The buy-to-sell ratio compares how much buying interest there is relative to selling interest for a stock, typically measured by the number or volume of buy orders divided by sell orders over a given period. It matters to investors because a higher ratio suggests stronger demand and potential upward pressure on the price, while a lower ratio signals more selling and possible weakness—think of it like the crowd size on each side of a tug-of-war deciding which way the rope will move.

return on ad spend financial

"supported by efficient performance across paid marketing channels, with return on ad spend holding in the 2.75 to 3.14x range..."

A marketing metric that shows how much revenue a company earns for every dollar spent on advertising, calculated by dividing sales attributed to ads by the ad spend. It matters to investors because it reveals how efficiently marketing turns money into sales — much like measuring how much crop you get for each bag of seed — and influences profit margins, growth prospects, and budget decisions.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Average buyer order value up 15.4% year-over-year to $384 through March 22 as buyer spend per transaction reaches multi-year highs across the platform

SCHAUMBURG, IL, April 15, 2026 (GLOBE NEWSWIRE) -- Giftify, Inc. (NASDAQ: GIFT) (the “Company”), the owner and operator of CardCash.com, Restaurant.com, and Takeout7.com, and a leader in the incentives and rewards industry, today announced preliminary buyer order value results for CardCash.com through the first eleven weeks of Q1 2026. Average buyer order value reached $384 through March 22, 2026, up 15.4% compared to the same period in 2025, reflecting a meaningful increase in buyer spend per transaction as platform demand strengthens entering Q2.

The order value results build on the Company’s previously announced preliminary buy-side volume results for the same period, providing additional context to the transaction activity reported. The early Q1 data indicates that buyers are not only transacting in greater numbers, as previously reported, but spending meaningfully more per order, a combination that reflects both stronger consumer engagement and a deepening of buyer activity across the platform.

Average Buyer Order Value Reaches Five-Year High

The week ending March 16, 2026 recorded an average buyer transaction of $429, the highest the platform has seen since 2020. The buy-to-sell ratio for that week reached 2.07 to 1, reflecting strong underlying buyer demand relative to available inventory and a well-balanced marketplace as CardCash enters Q2.

“The order value metrics through early Q1 tell an important part of the CardCash demand story,” said Ketan Thakker, Chief Executive Officer of Giftify, Inc. “A $429 average transaction in a single week is the highest we have seen since 2020 and reflects buyers engaging with the platform at a higher level of intent and spending more per visit. When you pair that with the buy-side volume growth we reported previously, it reflects a platform where both the breadth and the quality of buyer demand are strengthening simultaneously. That is the combination that matters for the long-term trajectory of the business.”

The buyer order value growth has been supported by efficient performance across paid marketing channels, with return on ad spend holding in the 2.75 to 3.14x range through Q1 2026. The affiliate channel continues to deliver consistent growth in average order value year-over-year through Rakuten, contributing to the broader upward trend in buyer spend per transaction across the platform.

The buyer order value results coincide with the strong sell-side momentum reported earlier by the Company. As previously announced, sell-side order volume and new seller acquisition both grew year-over-year through the opening weeks of Q1 2026, expanding the card inventory available on the platform. The growth in available supply directly supports buyer activity at higher order values by improving selection depth and card availability across brands and denominations.

For more information, visit www.cardcash.com.

About Giftify, Inc.

Giftify, Inc. (NASDAQ: GIFT) is a pioneer in the incentive and rewards industry with a focus on retail, dining & entertainment experiences, as the owner and operator of leading digital platforms, CardCash.com, Restaurant.com, and Takeout7.com. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales from over 1,100 retailers. Restaurant.com is the nation’s largest restaurant-focused digital deals brand, connecting digital consumers, businesses and communities by offering thousands of dining, retail and entertainment deal options nationwide at over 184,000 restaurants and retailers. Takeout7 is a restaurant technology company offering comprehensive online ordering solutions and AI-powered digital marketing services.

For more information, visit: www.giftifyinc.com, www.cardcash.com, www.restaurant.com, and www.takeout7.com.

Forward-Looking Statements

Press releases may include forward-looking statements. In particular, the words “believe,” “may,” “could,” “should,” “expect,” “anticipate,” “estimate,” “project,” “propose,” “plan,” “intend,” and similar conditional words and expressions are intended to identify forward-looking statements. Any statements made in this news release about an action, event or development are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the company. Accordingly, you should not place undue reliance on these forward-looking statements. Although the company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. The forward-looking statements in this press release are made as of the date hereof. The company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the company. Statements in this press release that are not historical fact may be deemed forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although Giftify, Inc. believes the expectations reflected in any forward-looking statements are based on reasonable assumptions, Giftify, Inc. is unable to give any assurance that its expectations will be attained. Factors that could cause actual results to differ materially from expectations include the company’s ability to identify a suitable business model for the corporation.

Investor Contact:
IR@giftifyinc.com

FAQ

What is Giftify's reported average buyer order value for Q1 2026 (GIFT)?

The reported average buyer order value through March 22, 2026 was $384. According to the company, this represents a 15.4% year-over-year increase and indicates stronger buyer spend per transaction entering Q2 2026.

When did CardCash record its highest weekly average transaction since 2020 for GIFT?

CardCash recorded a peak weekly average transaction of $429 in the week ending March 16, 2026. According to the company, that week was the platform's highest weekly average since 2020, showing multi-year buyer spending highs.

How did advertising performance support CardCash order value growth for Giftify (GIFT)?

Return on ad spend held between 2.75x and 3.14x through Q1 2026. According to the company, efficient paid marketing helped drive higher buyer order values and sustained buyer engagement across channels.

What does a 2.07:1 buy-to-sell ratio mean for CardCash and GIFT investors?

A 2.07:1 buy-to-sell ratio indicates buyers outpaced available inventory by about two-to-one. According to the company, this reflects strong underlying buyer demand and a balanced marketplace entering Q2 2026.

Did sell-side activity change alongside buyer order value at CardCash (GIFT)?

Yes — sell-side order volume and new seller acquisition grew year-over-year through early Q1 2026. According to the company, increased supply expanded inventory depth, supporting higher buyer order values and selection.