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Greenlane names Jason Hitchcock as new CEO

Greenlane Holdings, Inc. appointed Jason Hitchcock as its new Chief Executive Officer, effective immediately.

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Greenlane Holdings, Inc. appointed Jason Hitchcock as its new Chief Executive Officer, effective immediately. Hitchcock, 40, brings experience from decentralized finance advisory firm Four Moons, Web3 infrastructure company thirdweb/Nonfungible Labs, and prior strategic partnership roles at Twitch.

Under his employment agreement, Hitchcock will receive a base salary of $300,000 per year, eligible for an annual performance bonus targeting 100% of base salary, subject to company and personal performance metrics and Board approval. He will also receive an option to purchase up to 250,000 shares of Greenlane common stock under the 2019 Equity Incentive Plan, subject to customary vesting.

If terminated without cause or if he resigns for good reason, Hitchcock is entitled to severance equal to nine months of base salary, plus accrued compensation and any earned but unpaid prior-year bonus. His employment is at-will, and he has also entered into the company’s standard indemnification agreement.

Positive

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Negative

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Insights

Greenlane names a new CEO with equity-based incentives and standard severance protections.

Greenlane Holdings has installed Jason Hitchcock as Chief Executive Officer, signaling a leadership shift toward someone with digital platform and decentralized finance experience. His background spans Four Moons, Web3 infrastructure firm thirdweb/Nonfungible Labs, and partnership roles at Twitch.

The compensation package combines a $300,000 base salary with a target annual bonus equal to 100% of salary, aligning cash incentives with performance metrics approved by the Board. An option to purchase up to 250,000 shares under the 2019 Equity Incentive Plan further ties his upside to equity value.

Severance of nine months’ base salary upon termination without cause or resignation for good reason is moderate for a CEO and provides some stability without being overly generous. Future company disclosures will show how his go-to-market and ecosystem experience translates into operational and financial performance.

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers Governance
Key personnel changes including departures, elections, or appointments of directors and executive officers.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, or exhibit attachments filed with this report.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

Who was appointed Chief Executive Officer of Greenlane Holdings (GNLN)?
Greenlane Holdings appointed Jason Hitchcock as Chief Executive Officer, effective immediately. He brings experience from Four Moons, decentralized finance advisory work, Web3 infrastructure firm thirdweb/Nonfungible Labs, and earlier strategic partnership roles at Twitch, plus a political science degree from Carleton College.

What is the base salary for Greenlane Holdings (GNLN) CEO Jason Hitchcock?
Jason Hitchcock’s employment agreement provides a base salary of $300,000 per year. The salary is subject to annual review and may be increased at the Board’s discretion, aligning his compensation with Greenlane’s evolving needs and market conditions over time.

What bonus opportunity does Greenlane Holdings (GNLN) offer its new CEO?
Jason Hitchcock is eligible for an annual performance bonus with a target equal to 100% of his base salary. Actual bonuses depend on company and personal performance metrics and require approval by Greenlane’s Board of Directors each year.

What equity compensation will Greenlane Holdings (GNLN) grant to its new CEO?
Jason Hitchcock will receive an option to purchase up to 250,000 shares of Greenlane common stock. The option is granted under the 2019 Equity Incentive Plan and is subject to customary vesting and other terms set by the Board’s Compensation Committee.

What severance protections does Greenlane Holdings (GNLN) provide its CEO?
If Jason Hitchcock is terminated without cause or resigns for good reason, he receives nine months of base salary as severance. He also receives accrued but unpaid salary, unreimbursed expenses, amounts due under law, and any earned but unpaid prior-year bonus.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 8-K

 

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported): February 11, 2026

 

GREENLANE HOLDINGS, INC.

(Exact name of registrant as specified in its charter)

 

Delaware   001-38875   83-0806637

(State or other jurisdiction

of incorporation)

  

(Commission

File Number)

  

(IRS Employer

Identification No.)

 

4800 N Federal Hwy, Suite B200    
Boca Raton FL   33431
(Address of principal executive offices)   (Zip Code)

 

Registrant’s telephone number, including area code: (877) 292-7660

 

Not Applicable

(Former name or former address, if changed since last report)

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
   
☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
   
☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
   
☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class   Trading Symbol(s)   Name of each exchange on which registered
Class A Common Stock, $0.01 par value per share   GNLN   Nasdaq Capital Market

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

 

Emerging growth company ☐

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

 

 

 

 

 

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers

 

Notice of Appointment of Chief Executive Officer

 

On February 11, 2026, the Board of Directors (the “Board”) of Greenlane Holdings, Inc. (the “Company”) unanimously appointed Jason Hitchcock as Chief Executive Officer of the Company, effective immediately.

 

Jason Hitchcock, 40, is the co-founder of Four Moons, a decentralized finance startup advisory that provides defi protocols and go-to-market advisory services, focusing on liquid token investment strategies. He served in this role between January 2021 and April 2025. Mr. Hitchcock was also previously the Head of Business Development of Nonfungible labs (thirdweb), from October 2024 through June 2025 and prior to that was Head of Ecosystem from December 2022 until October 2024. In his role as Head of Business Development, Mr. Hitchcock created and led the go-to-market for thirdweb’s enterprise chain developer infrastructure services. Prior to thirdweb, Mr. Hitchcock served as a senior manager of strategic partnerships for Twitch, a live streaming platform from June 2019 through August 2021. Mr. Hitchcock received a Bachelor of Arts in political science from Carleton College.

 

There are no arrangements or understandings between Mr. Hitchcock and any other persons pursuant to which he was appointed as Chief Executive Officer. In addition, there are no family relationships between Mr. Hitchcock and any director or executive officer of the Company, and Mr. Hitchcock is not party to any transaction required to be disclosed pursuant to Item 404(a) of Regulation S-K.

 

In connection with his appointment as Chief Executive Officer, Mr. Hitchcock entered into an employment agreement (the “Employment Agreement”) with the Company, pursuant to which the Company will pay Mr. Hitchcock a base salary of $300,000 per year, which shall be reviewed annually and may be increased at the Board’s discretion. Mr. Hitchcock is also eligible for an annual performance bonus with a target equal to 100% of his base salary subject to Company and personal performance metrics and approval by the Board and to participate in the Company’s benefit plans on the same basis as other senior executives of the Company. Mr. Hitchcock will also be granted an option to purchase up to 250,000 shares of the Company’s common stock subject to customary vesting and other terms as determined by the Compensation Committee of the Board, under the Company’s 2019 Equity Incentive Plan.

 

The Employment Agreement provides that Mr. Hitchcock’s employment with the Company will be at-will and may be terminated by the Company with or without cause, as defined therein, or by Mr. Hitchcock upon 60 days’ prior written notice in the event of resignation without good reason, or notice and a 15-day cure period in the event of resignation for good reason. In the event Mr. Hitchcock’s employment is terminated by the Company without cause, or upon Mr. Hitchcock’s resignation for good reason, Mr. Hitchcock will be entitled to (a) all accrued but unpaid base salary up to the date of termination of employment, (b) any incurred but unreimbursed expenses up to the date of termination of employment, (c) any other amounts due under applicable law, (d) any earned but unpaid prior-year bonus, and (e) severance equal to nine months of base salary subject to all customary withholding and deductions. In the event of termination for cause, Mr. Hitchcock will be entitled only to accrued compensation and benefits through the date of termination.

 

Additionally, as of the date hereof, the Company entered into its standard form of indemnification agreement with Mr. Hitchcock, pursuant to which the Company has agreed to indemnify him in accordance with the indemnification agreement.

 

The foregoing description of the Employment Agreement does not purport to be complete and is qualified in its entirety by the full text of the Employment Agreement, a copy of which is attached as Exhibit 10.1 to this Current Report on Form 8-K and incorporated herein by reference.

 

Item 9.01 Financial Statements and Exhibits

 

(a) Exhibits

 

Number   Description
10.1   Employment Agreement, by and between the Company and Jason Hitchcock, dated as of February 11, 2026
104   Cover Page Interactive Data File (embedded within the Inline XBRL document)

 

 

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

  GREENLANE HOLDINGS, INC.
     
Dated: February 18, 2026 By: /s/ Vanessa Guzmán-Clark
    Vanessa Guzmán-Clark
    Chief Financial Officer

 

 

 

Source: View Original Filing on SEC EDGAR

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