STOCK TITAN

Generac (GNRC) CEO sells 5,000 shares under 10b5-1 plan

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

GENERAC HOLDINGS INC. Chief Executive Officer Aaron Jagdfeld reported an open-market sale of 5,000 shares of common stock at $260.02 per share on May 1, 2026. After this transaction, he directly holds 569,528 common shares. The sale was conducted under a pre-arranged Rule 10b5-1(c) trading plan adopted on December 4, 2025, indicating the trade was scheduled in advance.

Positive

  • None.

Negative

  • None.
Insider Jagdfeld Aaron
Role Chief Executive Officer
Sold 5,000 shs ($1.30M)
Type Security Shares Price Value
Sale Common Stock 5,000 $260.02 $1.30M
Holdings After Transaction: Common Stock — 569,528 shares (Direct, null)
Footnotes (1)
  1. [object Object]
Shares sold 5,000 shares Open-market sale of common stock on May 1, 2026
Sale price $260.02 per share Reported transaction price for the 5,000 sold shares
Shares held after sale 569,528 shares Total direct ownership following the transaction
Net share change 5,000 shares sold transactionSummary netBuySellShares and netBuySellDirection
Transaction code S Sale in open market or private transaction
10b5-1 plan adoption date December 4, 2025 Footnote referencing Rule 10b5-1(c) trading plan
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Rule 10b5-1(c) plan regulatory
"Adoption date of referenced 10b5-1(c) plan is: 12-04-2025"
Form 4 regulatory
"INSIDER FILING DATA (Form 4):"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
non-derivative financial
""transaction_type": "non-derivative""
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Jagdfeld Aaron

(Last)(First)(Middle)
S45 W29290 HWY.59
C/O GENERAC HOLDINGS INC.

(Street)
WAUKESHA WISCONSIN 53189

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
GENERAC HOLDINGS INC. [ GNRC ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
Chief Executive Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/01/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock05/01/2026S(1)5,000D$260.02569,528D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Adoption date of referenced 10b5-1(c) plan is: 12-04-2025
/s/ Raj Kanuru, Attorney in Fact05/05/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Generac (GNRC) disclose in this Form 4?

Generac reported that CEO Aaron Jagdfeld executed an open-market sale of 5,000 shares of common stock at $260.02 per share. Following the transaction, he directly holds 569,528 shares, according to the Form 4 insider filing data.

When did the Generac (GNRC) CEO sell shares and at what price?

The CEO’s sale occurred on May 1, 2026, involving 5,000 shares of Generac common stock. The reported transaction price was $260.02 per share, as disclosed in the Form 4 filing for the non-derivative common stock transaction.

How many Generac (GNRC) shares does the CEO hold after this transaction?

After selling 5,000 shares, CEO Aaron Jagdfeld is reported to directly own 569,528 shares of Generac common stock. This post-transaction holding figure comes directly from the Form 4’s total_shares_following_transaction field for the reported sale.

Was the Generac (GNRC) CEO share sale made under a Rule 10b5-1 plan?

Yes. A footnote states the transaction relates to a Rule 10b5-1(c) trading plan adopted on December 4, 2025. Such plans allow insiders to pre-schedule trades, which can indicate the sale’s timing was predetermined rather than discretionary.

What type of transaction is reported for Generac (GNRC) in this Form 4?

The Form 4 describes the event as an open-market sale of common stock, coded as “S” for sale in open market or private transaction. It is a non-derivative transaction, meaning it involves actual shares rather than options or other derivatives.

Does the Generac (GNRC) Form 4 show any derivative exercises or gifts?

No. The insider data lists one non-derivative open-market sale of 5,000 common shares and shows zero derivative transactions, gifts, tax-withholding entries, or restructuring transfers in the transactionSummary, indicating only this single sale event was reported.