Generac (GNRC) CEO Jagdfeld sells 5,000 shares under Rule 10b5-1 plan

Rhea-AI Filing Summary

GENERAC HOLDINGS INC. Chief Executive Officer Aaron Jagdfeld reported an open-market sale of 5,000 shares of common stock on April 1, 2026 at an average price of $199.81 per share. After this sale, he directly holds 574,528 shares of Generac common stock. The transaction was executed under a pre-arranged Rule 10b5-1(c) trading plan that was adopted on December 4, 2025, indicating the sale was scheduled in advance.

Insights

Insider trading and governance analyst

CEO’s small pre‑planned stock sale appears routine and proportionally modest.

The filing shows Generac CEO Aaron Jagdfeld sold 5,000 common shares at $199.81 per share in an open-market transaction. After the sale, he still directly holds 574,528 shares, so the disposition represents a small fraction of his disclosed equity stake.

The sale was made pursuant to a Rule 10b5-1(c) trading plan adopted on December 4, 2025, meaning it was scheduled in advance and not timed opportunistically based on new information in this document. No derivative exercises or additional transactions appear in the excerpt, supporting a view that this is a routine liquidity event rather than a major change in alignment.

Insider Trade Summary 10b5-1

Net Seller: 5,000 shares ($999,050)

Net Sell 1 txn

Insider Jagdfeld Aaron

Role Chief Executive Officer

Sold 5,000 shs ($999K)

Type	Security	Shares	Price	Value
Sale	Common Stock	5,000	$199.81	$999K

Holdings After Transaction: Common Stock — 574,528 shares (Direct)

Footnotes (1)

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Key Figures

Shares sold: 5,000 shares Sale price: $199.81 per share Shares held after sale: 574,528 shares +1 more

4 metrics

Shares sold 5,000 shares Open-market sale on April 1, 2026

Sale price $199.81 per share Average price for the 5,000 shares sold

Shares held after sale 574,528 shares Direct ownership by CEO after transaction

10b5-1 plan adoption date December 4, 2025 Plan governing the reported sale

Key Terms

Rule 10b5-1(c) plan, open-market sale, Form 4, transaction code "S"

4 terms

Rule 10b5-1(c) plan regulatory

"Adoption date of referenced 10b5-1(c) plan is: 12-04-2025"

open-market sale financial

"transaction_action: "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Form 4 regulatory

"INSIDER FILING DATA (Form 4):"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

transaction code "S" regulatory

"transaction_code": "S""

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jagdfeld Aaron

(Last) (First) (Middle)

S45 W29290 HWY.59

C/O GENERAC HOLDINGS INC.

(Street)

WAUKESHA WISCONSIN 53189

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
GENERAC HOLDINGS INC. [ GNRC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	04/01/2026		S(1)		5,000	D	$199.81	574,528	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Adoption date of referenced 10b5-1(c) plan is: 12-04-2025

	/s/ Raj Kanuru, Attorney in Fact	04/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did Generac (GNRC) CEO Aaron Jagdfeld report in this Form 4 filing?

Generac CEO Aaron Jagdfeld reported selling 5,000 shares of common stock. The shares were sold in an open-market transaction at an average price of $199.81 per share, and the sale was executed under a pre-arranged Rule 10b5-1 trading plan adopted in December 2025.

How many Generac (GNRC) shares did the CEO sell and at what price?

Aaron Jagdfeld sold 5,000 shares of Generac common stock at an average price of $199.81 per share. This transaction was classified as an open-market sale and was executed under a previously adopted Rule 10b5-1(c) trading plan.

How many Generac (GNRC) shares does the CEO hold after this transaction?

Following the reported sale, CEO Aaron Jagdfeld directly holds 574,528 shares of Generac common stock. This shows that the disposed 5,000 shares represent only a small portion of his overall reported direct ownership position in the company.

Was the Generac (GNRC) CEO’s stock sale under a Rule 10b5-1 plan?

Yes. The filing notes the sale was executed under a Rule 10b5-1(c) trading plan. A footnote states the plan’s adoption date was December 4, 2025, indicating the trade was pre-scheduled rather than arranged in response to recent market or company developments.

What type of transaction did the Generac (GNRC) Form 4 disclose?

The Form 4 discloses an open-market sale of Generac common stock by CEO Aaron Jagdfeld. The transaction code is “S”, which in this context reflects a sale in the open market or a private transaction, with pricing at $199.81 per share.