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Eva Live (NASDAQ: GOAI) plans Psquared acquisition to scale AI-driven digital advertising

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(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Eva Live Inc. reported that it has signed a non-binding Letter of Intent to acquire Psquared Inc., a profitable performance-marketing company that has generated more than $50 million in revenue over the last four years. Psquared brings a founder-led team with deep media-buying expertise across major digital platforms and integrated, automated systems for high-ROI campaigns. Eva Live expects the combination to strengthen its AI-powered performance marketing platform, expand customer acquisition and media-optimization capabilities, and create technology, data, and operational synergies. The proposed deal is still subject to due diligence, definitive agreements, regulatory approvals, and other customary closing conditions.

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Insights

Eva Live signs LOI for Psquared to bulk up AI-driven ad-tech capabilities, but terms and closing remain uncertain.

Eva Live plans to acquire Psquared, a profitable performance-marketing firm with more than $50 million in revenue over four years. Strategically, Psquared’s media-buying talent and automated systems are intended to amplify Eva Live’s AI platform in a digital ad market projected near $1 trillion in 2026.

The release highlights operational scale, cross-channel execution, and leadership continuity under founder Jean‑Sebastien Paul as key benefits. Management also cites an AppLovin-style playbook—combining AI optimization, strong operators, and public capital access—though this is presented as a strategic analogy rather than a quantified outlook.

The transaction is still at the LOI stage and explicitly subject to due diligence, definitive documentation, regulatory approvals, and other closing conditions. Historical Psquared figures are unaudited and subject to confirmation, so the ultimate financial impact and timing will depend on final terms and successful closing.

Item 8.01 Other Events Other
Voluntary disclosure of events the company deems important to shareholders but not covered by other items.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, and exhibit attachments filed with this report.
Psquared revenue more than $50 million Revenue generated over the last four years, profitable basis
Global digital ad spend approach $1 trillion Projected level in 2026 for digital advertising
AppLovin market capitalization approaching $190 billion Referenced example of scaled AI-driven ad-tech company
Announcement date June 10, 2026 Date Eva Live announced signing the Letter of Intent
Letter of Intent regulatory
"announced it has signed a Letter of Intent (“LOI”) to acquire Psquared Inc."
A letter of intent is a document that shows an agreement in principle between parties to work towards a future deal or transaction. It outlines their intentions and key terms, acting like a roadmap before a formal contract is signed. For investors, it signals serious interest and helps clarify expectations early in the process.
performance-marketing financial
"an AI-driven digital advertising and performance-marketing technology company"
media-buying financial
"a battle-tested media-buying team of performance marketing experts"
Media-buying is the process of purchasing advertising space or time across channels like TV, online, social media, podcasts, and out-of-home displays to reach target customers. Think of it as renting billboards, radio slots, or website banners and deciding how much to pay, where to place them, and when to run them; for investors, media-buying matters because it directly affects a company’s customer reach, sales growth, marketing efficiency and profit margins, revealing how well advertising dollars turn into revenue.
AI-powered technical
"supercharging its AI-Powered Performance Marketing Platform in a $1 Trillion Digital Ad Market"
"AI-powered" describes technology that uses artificial intelligence to perform tasks, make decisions, or analyze information automatically. It’s similar to having a highly skilled assistant that can learn from data, recognize patterns, and improve over time, helping to make processes faster and more accurate. For investors, this means better insights and more efficient operations, potentially leading to smarter investment choices.
forward-looking statements regulatory
"This press release contains forward-looking statements within the meaning of applicable securities laws"
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.
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Understanding 8-K Material Events →
false 0001983736 0001983736 2026-06-10 2026-06-10 iso4217:USD xbrli:shares iso4217:USD xbrli:shares

 

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

 

FORM 8-K

 

CURRENT REPORT

Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934

 

Date of Report: June 10, 2026

(Date of earliest event reported)

 

EVA LIVE INC.

(Exact name of registrant as specified in its charter)

 

Nevada   001-43076   88-2864075
(State or other jurisdiction   (Commission   (IRS. Employer
of incorporation)   File Number)   Identification No.)

 

The Plaza, 1800 Century Park East, Suite 600

Los Angeles, CA 90067

(Address of principal executive offices, including zip code)

 

(310) 229-5981

(Registrant’s telephone number, including area code)

 

N/A

(Former name or former address, if changed since the last report)

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

 

☐Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
  
☐Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
  
☐Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
  
☐Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Securities registered pursuant to Section 12(b) of the Act: None

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

 

Emerging growth company ☒

 

If an emerging growth company, indicate by a check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

 

 

 

 

 

ITEM 8.01 Other Events.

 

On June 10, 2026, Eva Live, Inc. Issued a press release announcing Eva Live Signs Letter of intent to acquire Psquared, supercharging its AI-Powered Performance Marketing Platform in a $1 Trillion Digital Ad Market.

 

The full text of the press release is furnished herewith as Exhibit 99.1.

 

ITEM 9.01 - FINANCIAL STATEMENTS AND EXHIBITS.

 

Exhibits

 

Exhibit No.   Description
     
99.1   Press Release issued on June 10, 2026
104   Cover Page Interactive Data File (embedded within the Inline XBRL document)

 

 

 

 

SIGNATURE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

    EVA LIVE INC.
     
June 10, 2026   By: /s/ David Boulette
Date     David Boulette
      President and CEO

 

 

 

 

Exhibit 99.1

 

Eva Live Signs Letter of Intent to Acquire Psquared, Supercharging Its AI-Powered Performance Marketing Platform in a $1 Trillion Digital Ad Market

 

Proposed deal adds ~$50 million in revenue over the last four years on a profitable basis, a battle-tested media-buying team of performance marketing experts, and immediate operational scale to accelerate AI-driven growth

 

LAS VEGAS, NV – June 10, 2026 – Eva Live Inc. (Nasdaq: GOAI), an AI-driven digital advertising and performance-marketing technology company, today announced it has signed a Letter of Intent (“LOI”) to acquire Psquared Inc., a profitable performance-marketing company that has generated more than $50 million in revenue over the last four years.

 

The acquisition positions Eva Live to rapidly scale its AI platform by integrating proven media-buying expertise, multi-channel execution capabilities, and an established profit engine—creating a powerful flywheel for customer acquisition, media optimization, and advertiser growth in the exploding digital advertising sector. Global digital ad spend is projected to approach $1 trillion in 2026, with AI-powered solutions driving the highest growth rates (Yahoo Finance; IAB).

 

“Digital advertising rewards operators who combine elite media-buying talent with cutting-edge technology,” said David Boulette, CEO of Eva Live. “Psquared delivers a high-performing team with deep channel expertise across Meta, Google, TikTok, and all native platforms. Pairing with our AI engine and public market platform creates a growth engine for scaling advertiser results and capturing significant market share.”

 

Psquared was founded by Jean-Sebastien Paul, a seasoned performance marketing leader who previously served as Vertical Lead for Content Publishing at Facebook. He built the company to directly address the real-world challenges performance marketers face. Under the proposed transaction, he is expected to continue leading Psquared as a wholly owned subsidiary, ensuring seamless continuity and cultural alignment.

 

Psquared’s expert team of media buyers, engineers, and data scientists operates integrated, automated systems purpose-built for high-ROI performance campaigns. This addition will immediately expand Eva Live’s execution muscle, enabling deeper optimization across channels, faster campaign scaling, and stronger advertiser retention and expansion.

 

Eva Live’s strategy centers on building durable competitive advantage by fusing AI technology, rich data, and elite performance-marketing operations. The model has been validated at scale by AppLovin, which leveraged similar AI-driven optimization and customer acquisition capabilities to become one of the world’s most valuable ad-tech companies—with a market capitalization approaching $190 billion (Yahoo Finance).

 

“We’re not AppLovin—yet,” Boulette added. “But this combination follows the exact playbook that created massive shareholder value in ad tech: world-class operators + AI technology + capital market access. Psquared accelerates our trajectory meaningfully, and we are still very early in what we believe will be a multi-year growth cycle.”

 

 

 

 

Transaction Highlights

 

●Adds ~$50 million in revenue over the last four years on a profitable basis
   
●Brings a founder-led, multi-channel performance marketing team with proven expertise across Meta, Google, TikTok, and native inventory
   
●Ensures leadership continuity with Jean-Sebastien Paul continuing to lead Psquared
   
●Significantly expands customer acquisition, media optimization, and cross-channel capabilities
   
●Unlocks immediate and long-term technology, data, and operational synergies to drive accelerated growth and margin expansion

 

The proposed transaction remains subject to due diligence, definitive documentation, regulatory approvals, and other customary closing conditions.

 

About Eva Live Inc.

 

Eva Live Inc. (Nasdaq: GOAI) is an AI-driven digital advertising and performance-marketing technology company focused on delivering superior customer acquisition, media optimization, and AI-powered marketing solutions for advertisers.

 

Forward-Looking Statements

 

This press release contains forward-looking statements within the meaning of applicable securities laws, including statements regarding the proposed acquisition of Psquared Inc., its expected benefits, and Eva Live’s strategy and growth prospects. These statements are based on current expectations and are subject to risks and uncertainties. The proposed acquisition remains subject to due diligence, the negotiation and execution of definitive agreements, regulatory approvals, and other closing conditions; there can be no assurance that the transaction will be completed on the terms described, or at all. Historical revenue and profitability figures referenced for Psquared are unaudited and subject to confirmation in connection with the transaction. Actual results may differ materially from those expressed or implied. Eva Live undertakes no obligation to update any forward-looking statement except as required by law.

 

Media Inquiries:

 

Javan Khazali

Phone: 310-229-5981

Email: info@eva.live

 

Website: @eva.live

Instagram: @eva.liveinc

Facebook: @evaliveinc

X: @evaliveinc1

LinkedIn: @eva-live

Youtube: @evaliveinc

 

SOURCE: Eva Live Inc.

 

 

Source: View Original Filing on SEC EDGAR

FAQ

What did Eva Live Inc. (GOAI) announce regarding Psquared Inc.?

Eva Live announced it signed a non-binding Letter of Intent to acquire Psquared Inc., a profitable performance-marketing company. The deal aims to enhance Eva Live’s AI-powered advertising platform with Psquared’s media-buying expertise, automated systems, and multi-channel execution capabilities across major digital ad networks.

How much revenue has Psquared generated according to Eva Live (GOAI)?

Eva Live states that Psquared has generated more than $50 million in revenue over the last four years on a profitable basis. These historical revenue and profitability figures are described as unaudited and will be subject to confirmation during due diligence and negotiation of definitive agreements.

How does the Psquared deal fit Eva Live’s (GOAI) AI marketing strategy?

Eva Live’s strategy focuses on combining AI technology, data, and elite performance-marketing operations. Management believes integrating Psquared’s media buyers, engineers, and data scientists will strengthen customer acquisition, media optimization, and advertiser growth within its AI-driven platform in the expanding digital advertising market.

Is Eva Live’s proposed acquisition of Psquared finalized?

No. The Psquared transaction is at the Letter of Intent stage and is not yet finalized. It remains subject to due diligence, negotiation and execution of definitive documentation, regulatory approvals, and other customary closing conditions, so there is no assurance it will be completed.

What market opportunity does Eva Live (GOAI) reference in this announcement?

Eva Live cites projections that global digital ad spend could approach $1 trillion in 2026, with AI-powered solutions driving the highest growth rates. The company positions the Psquared acquisition as a way to compete more effectively in this rapidly expanding advertising landscape.

Who will lead Psquared if Eva Live (GOAI) completes the acquisition?

Under the proposed transaction structure, Psquared founder Jean‑Sebastien Paul is expected to continue leading Psquared as a wholly owned subsidiary of Eva Live. This is intended to support leadership continuity, cultural alignment, and consistent execution of Psquared’s performance-marketing operations.

Filing Exhibits & Attachments

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Press Releases

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