Sundar Pichai plans $10,470,200 Alphabet (GOOG) stock sale

Rhea-AI Filing Summary

Sundar Pichai has filed a Rule 144 notice covering the planned sale of 32,500 shares of Alphabet’s Class C common stock through Morgan Stanley Smith Barney, with an aggregate market value of $10,470,200, to be sold on or about January 21, 2026 on NASDAQ.

The shares to be sold were acquired as restricted stock units from the issuer on March 25, 2021, in a non-cash transaction. The notice also lists that 5,407,000,000 Class C shares were outstanding at the time referenced.

In the prior three months, the filing lists a series of Rule 10b5-1 sales for Sundar Pichai and the Pichai Family Foundation, including multiple sales of 32,500 Class C shares for Sundar Pichai and 4,000 Class C shares for the Pichai Family Foundation on several dates in November, December 2025 and January 2026, each with disclosed gross proceeds.

Insights

Equity markets and insider-transactions analyst

Routine Rule 144 and 10b5-1 selling activity; neutral signal.

This notice describes a planned Rule 144 sale of 32,500 Alphabet Class C shares by Sundar Pichai, valued at $10,470,200, using Morgan Stanley Smith Barney as broker and targeting a sale around January 21, 2026. The shares come from restricted stock units granted on March 25, 2021, which is typical equity compensation for senior individuals.

The document also details recent Rule 10b5-1 program sales for Sundar Pichai and the Pichai Family Foundation over the prior three months, with repeated blocks of 32,500 and 4,000 shares and stated gross proceeds on each trade date. Such pre-arranged trading plans are a standard mechanism to systematically diversify holdings and manage liquidity while reducing concerns about trading on undisclosed information.

Overall, this appears to be administrative disclosure of ongoing, plan-based selling activity under Rule 144 and Rule 10b5-1. There is no financial performance data or new corporate event described here, so the immediate investment thesis impact is neutral based on this information alone.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Class C	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	32500	10470200.00	5407000000	01/21/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Class C	03/25/2021	Restricted Stock Units	Issuer			32500	03/25/2021	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	01/07/2026	4000	1284187.20
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	01/07/2026	32500	10439471.25
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	12/17/2025	4000	1200106.40
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	12/17/2025	32500	9743405.75
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	12/03/2025	4000	1277743.20
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	12/03/2025	32500	10383824.75
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	11/19/2025	4000	1185991.20
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	11/19/2025	32500	9640631.00
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	11/05/2025	4000	1133992.00
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	11/05/2025	32500	9213025.25

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 filing for GOOG disclose about Sundar Pichai?

The filing shows that Sundar Pichai has filed a Rule 144 notice to sell 32,500 shares of Alphabet Class C common stock through Morgan Stanley Smith Barney, with an aggregate market value of $10,470,200, targeting a sale around January 21, 2026 on NASDAQ.

How were the Alphabet (GOOG) shares in this Form 144 originally acquired?

The 32,500 Class C shares covered by the notice were acquired on March 25, 2021 as restricted stock units from the issuer, with the nature of payment listed as N/A, indicating a non-cash equity compensation transaction.

What recent sales activity is reported for Sundar Pichai and the Pichai Family Foundation in the Form 144 for GOOG?

The filing lists multiple Rule 10b5-1 sales during the past three months, including several sales of 32,500 Class C shares for Sundar Pichai and 4,000 Class C shares for the Pichai Family Foundation on dates in November and December 2025 and January 2026, each with disclosed gross proceeds.

What is the total number of Alphabet Class C shares outstanding mentioned in this GOOG Form 144?

The notice states that 5,407,000,000 shares of Alphabet Class C common stock were outstanding at the time referenced, providing context for the size of the 32,500-share planned sale.

Which broker is handling the planned Alphabet (GOOG) share sale in this Form 144?

The planned sale of 32,500 Alphabet Class C shares is to be executed through Morgan Stanley Smith Barney LLC Executive Financial Services, located at 1 New York Plaza, New York, NY 10004, as listed in the filing.

Are the Alphabet (GOOG) share sales associated with a Rule 10b5-1 trading plan?

Yes. The section on securities sold during the past three months describes them as 10b5-1 sales for both Sundar Pichai and the Pichai Family Foundation, indicating they occurred under pre-arranged trading instructions that comply with Rule 10b5-1.