GOOGL insider sales: 14,000 shares planned; recent 53,066 shares sold

Rhea-AI Filing Summary

Alphabet Inc. (GOOGL) Form 144 notice: A holder intends to sell 14,000 common shares through Morgan Stanley Smith Barney on 08/15/2025, with an aggregate market value of $2,841,160.00. The shares are identified as founders shares acquired on 09/07/1998. The filing lists prior Rule 10b5-1 sales by related persons in the past three months totaling 53,066 shares for gross proceeds of approximately $9,647,720.16. The filer certifies no undisclosed material adverse information and references reliance on 10b5-1 trading plans where applicable. No earnings, debt, or forward guidance data are included.

Positive

• Transaction transparency provided with specific share counts, acquisition date, and broker details
• Sales under Rule 10b5-1 suggest preplanned, non-discretionary transactions rather than opportunistic insider trading

Negative

• Significant insider selling in the past three months: 53,066 shares for approximately $9,647,720.16, which may concern some investors
• Founders shares being sold (acquired 09/07/1998) could be perceived negatively despite long holding period

Insights

Securities Analyst

TL;DR: Insider selling of founder shares is notable but may be routine and preplanned under Rule 10b5-1.

The Form 144 shows a proposed sale of 14,000 founder shares valued at $2.84M and recent aggregated sales of 53,066 shares for ~$9.65M. From a trading-volume perspective this represents a small fraction of the reported 5,817,000,000 outstanding shares and is unlikely to move market pricing alone. The filing explicitly references 10b5-1 plans, which typically signal prearranged, non-discretionary sales rather than opportunistic exits. For investors, monitor subsequent Form 4 filings for confirmations and any changes in selling cadence.

Corporate Governance Expert

TL;DR: Repeated insider sales merit governance attention though not necessarily a red flag by themselves.

Multiple 10b5-1 sales by related persons within three months totaling ~$9.65M in proceeds indicate meaningful liquidity events for insiders. While routine for long-tenured founders, governance stakeholders should confirm these sales are covered by documented trading plans and that insiders remain compliant with blackout policies. The filing’s representation of no undisclosed material information is standard; investors should watch for any correlated disclosures that could change the assessment.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	14000	2841160.00	5817000000	08/15/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/07/1998	Founders Shares	Issuer			14000	09/07/1998	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for Vijay Shiram 1600 Amphitheatre Parkway Mountain View CA 94043	Common	07/18/2025	15000	2786400.00
10b5-1 Sales for K. RAM SHRIRAM 1600 Amphitheatre Parkway Mountain View CA 94043	Common	07/18/2025	18566	3448820.16
10b5-1 Sales for Vijay Shiram 1600 Amphitheatre Parkway Mountain View CA 94043	Common	05/22/2025	9000	1575000.00
10b5-1 Sales for K. RAM SHRIRAM 1600 Amphitheatre Parkway Mountain View CA 94043	Common	05/22/2025	10500	1837500.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 for Alphabet (GOOGL) report?

The notice reports a proposed sale of 14,000 common shares valued at $2,841,160.00 through Morgan Stanley Smith Barney on 08/15/2025.

Who acquired the shares being sold and when?

The shares are listed as founders shares acquired from the issuer on 09/07/1998.

Have related persons sold shares recently?

Yes. The filing lists Rule 10b5-1 sales over the past three months totaling 53,066 shares for gross proceeds of about $9,647,720.16.

Which broker is handling the proposed sale?

The proposed sale is to be executed by Morgan Stanley Smith Barney LLC.

Does the filing state any undisclosed material information?

The filer represents by signature that they do not know any material adverse information about the issuer that has not been publicly disclosed.