[144] Alphabet Inc. SEC Filing

Rhea-AI Filing Summary

Alphabet Inc. (GOOGL) Form 144 notice: The filer proposes to sell 32,500 Common Class C shares through Morgan Stanley Smith Barney LLC, with an aggregate market value of $8,171,150.00, and an approximate sale date of 09/17/2025 on NASDAQ. The securities were acquired as restricted stock units on 06/25/2021 and the payment/vesting date is recorded as 06/25/2021. The filing reports the issuer has 5,430,000,000 shares outstanding. The form also lists multiple Rule 10b5-1 sales during the past three months by Sundar Pichai and the Pichai Family Foundation, including recurring 32,500-share and 4,000-share sales on dates from 06/18/2025 through 09/03/2025, with gross proceeds shown for each transaction.

Positive

• Transparent disclosure of proposed sale and multiple recent 10b5-1 transactions, meeting SEC filing requirements
• Securities were acquired via RSUs (06/25/2021), indicating standard compensation-origin for shares sold

Negative

• Significant insider selling: proposed sale of 32,500 shares ($8.17M) and multiple recent sales by Sundar Pichai and the Pichai Family Foundation
• Limited context in the filing: no remaining holdings, plan adoption dates, or reasons for sales provided

Insights

Financial Analyst

TL;DR: Insider sales disclosed but no financial results or new corporate actions in this filing.

The Form 144 shows planned sale of 32,500 Class C shares valued at $8.17 million and documents multiple recent 10b5-1 sales by Sundar Pichai and the Pichai Family Foundation totaling recurring share blocks from June to September 2025. This is a routine insider liquidity disclosure; it does not include earnings, operational metrics, or changes to capital structure. Material context such as the filers remaining holdings or rationale for sales is not provided in this notice, so investor impact is limited to transparency about insider transactions.

Corporate Governance Expert

TL;DR: Filing documents compliance with Rule 144 and 10b5-1 sales but provides no new governance events.

The document evidences adherence to disclosure requirements for proposed insider sales and notes that sales were conducted under Rule 10b5-1 plans. That indicates pre-arranged trading plans were used for several transactions, which supports governance best practices for avoiding opportunistic insider trading. The filing contains no allegations, departures, or other governance actions. Absence of additional details (e.g., remaining beneficial ownership, plan adoption dates) limits assessment of ongoing insider alignment with shareholders.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Class C	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	32500	8171150.00	5430000000	09/17/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Class C	06/25/2021	Restricted Stock Units	Issuer			32500	06/25/2021	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	09/03/2025	4000	918749.20
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	09/03/2025	32500	7466351.75
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	08/20/2025	4000	799906.00
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	08/20/2025	32500	6497309.00
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	08/06/2025	4000	784810.40
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	08/06/2025	32500	6377416.50
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	07/16/2025	4000	737474.00
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	07/16/2025	32500	5992187.50
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	07/02/2025	4000	714089.60
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	07/02/2025	32500	5801978.00
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	06/18/2025	4000	706904.40
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	06/18/2025	32500	5742122.75

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 filing for GOOGL disclose?

The filing discloses a proposed sale of 32,500 Common Class C shares (aggregate market value $8,171,150.00) with an approximate sale date of 09/17/2025 and multiple prior 10b5-1 sales by Sundar Pichai and the Pichai Family Foundation.

Who is selling shares according to the Form 144 for GOOGL?

The notice lists sales by Sundar Pichai and the Pichai Family Foundation, and the proposed sale is to be executed through Morgan Stanley Smith Barney LLC.

When were the shares being sold originally acquired?

The securities proposed for sale were acquired as restricted stock units on 06/25/2021.

How many shares does the issuer report outstanding in this filing?

The filing reports 5,430,000,000 shares outstanding for the issuer.

Do the prior sales indicate use of a trading plan?

Yes; the past three months sales are labeled as 10b5-1 sales, indicating they were made under pre-established trading plans.