Alphabet Form 144 Reports 12,000-Share Sale, Recent 10b5-1 Sales

Rhea-AI Filing Summary

Form 144 notice relates to a proposed sale of 12,000 shares of common stock through Morgan Stanley Smith Barney, with an aggregate market value of $2,435,280 and an approximate sale date of 08/15/2025 on NASDAQ. The filing states these 12,000 shares were acquired as founders' shares on 09/07/1998 and payment was recorded on that date. The filing also discloses multiple recent 10b5-1 sales in the past three months: 15,000 shares on 07/18/2025 ($2,786,400), 18,566 shares on 07/18/2025 ($3,448,820.16), 9,000 shares on 05/22/2025 ($1,575,000), and 10,500 shares on 05/22/2025 ($1,837,500). The notice includes the standard representation that the seller does not possess undisclosed material adverse information.

Positive

• Discloses a specific proposed sale of 12,000 shares with an aggregate market value of $2,435,280, providing transparency.
• Reports multiple recent sales executed under 10b5-1 plans totaling 53,066 shares and approximately $9.647 million in gross proceeds, which clarifies recent insider liquidity activity.
• Includes the seller's formal representation that they do not possess undisclosed material adverse information, meeting Form 144 compliance requirements.

Negative

• None.

Insights

Securities Analyst

TL;DR: Routine Form 144 reporting of a proposed sale and recent 10b5-1 plan sales; appears informational and not immediately market-moving.

The filing documents a proposed sale of 12,000 common shares valued at $2,435,280 through Morgan Stanley Smith Barney with an intended sale date of 08/15/2025. It also lists four 10b5-1 sales executed in May and July 2025 totaling 53,066 shares and about $9.647 million in gross proceeds. Based solely on the disclosed numbers, this is a regulatory notice of intent to sell and prior plan-based sales; the filing does not disclose any new operational or financial information about the issuer to indicate a material change in company fundamentals.

Corporate Governance Expert

TL;DR: Disclosure aligns with Rule 144 and 10b5-1 reporting requirements; the seller affirms no undisclosed material information.

The document provides the statutory representations required by Form 144, including the seller's certification regarding material adverse information. It records that the 12,000 shares were acquired as founders' shares on 09/07/1998 and notes multiple recent sales labeled as 10b5-1, which suggests preplanned transactions. The filing contains no governance actions, director changes, or other corporate events. Its primary function is compliance and transparency about intended and recent sales.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	12000	2435280.00	5817000000	08/15/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/07/1998	Founders Shares	Issuer			12000	09/07/1998	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for Vijay Shiram 1600 Amphitheatre Parkway Mountain View CA 94043	Common	07/18/2025	15000	2786400.00
10b5-1 Sales for K. RAM SHRIRAM 1600 Amphitheatre Parkway Mountain View CA 94043	Common	07/18/2025	18566	3448820.16
10b5-1 Sales for Vijay Shiram 1600 Amphitheatre Parkway Mountain View CA 94043	Common	05/22/2025	9000	1575000.00
10b5-1 Sales for K. RAM SHRIRAM 1600 Amphitheatre Parkway Mountain View CA 94043	Common	05/22/2025	10500	1837500.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 for GOOGL disclose?

The filing discloses a proposed sale of 12,000 common shares valued at $2,435,280, to be sold on 08/15/2025 via Morgan Stanley Smith Barney on NASDAQ.

Were there recent insider sales reported for GOOGL?

Yes. The filing lists four 10b5-1 sales in the past three months: 15,000 (07/18/2025, $2,786,400), 18,566 (07/18/2025, $3,448,820.16), 9,000 (05/22/2025, $1,575,000), and 10,500 (05/22/2025, $1,837,500).

When were the 12,000 shares being proposed for sale originally acquired?

The shares were acquired as founders' shares on 09/07/1998, with the same date listed for payment.

Which broker is handling the proposed sale in the Form 144?

The broker of record is Morgan Stanley Smith Barney LLC Executive Financial Services located at 1 New York Plaza, 8th Floor, New York, NY 10004.

What exchange is listed for the proposed sale?

The filing lists NASDAQ as the securities exchange for the proposed sale.