GOOGL Insider Filing: Larry Page Trusts to Sell 32,960 Shares

Rhea-AI Filing Summary

Alphabet Inc. (GOOGL) – Form 144 Filing

The Lawrence Page Trusts have filed a Form 144 giving notice of their intent to sell Alphabet shares under Rule 144 on or about 10 July 2025. The filing covers:

• Class A Common Stock: 16,480 shares, estimated aggregate market value ≈ $2.91 million.
• Class C Capital Stock: 16,480 shares, estimated aggregate market value ≈ $2.93 million.
• Broker: J.P. Morgan Securities LLC, NASDAQ execution.
• Shares outstanding: 5.82 billion (Class A) and 5.46 billion (Class C); the planned sale represents ~0.0003 % of each class.

Historical activity (past 3 months)

• Across three Page family trusts, a cumulative 176,800 shares of Class A and 176,800 shares of Class C were sold on 8 May 2025 and 12 Jun 2025 for combined gross proceeds of roughly $38.0 million.

Ownership & source of shares

• Class A shares were originally received in a 2006 GRAT distribution at no cost.
• Class C shares originated from a 2014 stock dividend.

Materiality assessment: Although the filer is Alphabet’s co-founder Larry Page, the absolute size of the proposed sale is negligible relative to Alphabet’s float. The disclosure is primarily procedural, signalling continued diversification but carrying minimal direct impact on Alphabet’s capital structure or governance.

Positive

• Compliant disclosure under Rule 144 enhances transparency of insider transactions.

Negative

• Continued insider selling by co-founder could be interpreted as reduced confidence, despite the immaterial size.

Insights

Securities Analyst

TL;DR: Page trusts plan to sell $5.8 M in GOOGL stock—tiny versus float; neutral valuation impact.

From a market-impact perspective, 32,960 shares equals roughly 0.6 trading days’ volume and <0.001 % of outstanding shares. Alphabet’s liquidity easily absorbs the sale, so pricing pressure is unlikely. The filing is consistent with Larry Page’s periodic diversification. Given Alphabet’s ~$2 T market cap, the transaction is immaterial; I classify the event as neutral for near-term valuation and recommend no portfolio action.

Corporate Governance Expert

TL;DR: Insider sale by co-founder signals cash-out, but volume immaterial—no governance red flags.

Form 144 demonstrates adherence to disclosure requirements, supporting transparency. The trusts affirm no undisclosed adverse information and may be operating under a Rule 10b5-1 plan. Insider selling can raise perception issues, yet Alphabet retains dual-class control, and Page’s voting power remains largely unaffected. No strategic implications arise; therefore, governance impact is minimal.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A Common Stock	J.P. Morgan Securities LLC 390 Madison Avenue, 6th Floor New York NY 10017	16480	2910697.6	5820000000	07/10/2025	NASDAQ
Class C Capital Stock	J.P. Morgan Securities LLC 390 Madison Avenue, 6th Floor New York NY 10017	16480	2927836.8	5459000000	07/10/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A Common Stock	05/26/2006	Distribution for no consideration	J.P. Morgan Trust Company of Delaware & Lawrence Page as trustees of the GRAT dated 03/15/04			16480	05/26/2006	N/A
Class C Capital Stock	04/02/2014	Stock Dividentd	Issuer			16480	04/02/2014	Stock Dividend

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
The Lawrence Page Trust C/o Alphabet, Inc. 1600 Amphitheatre Parkway Mountain View CA 94043	Class A Common Stock	05/08/2025	55080	8504476
The Lawrence Page Trust C/o Alphabet, Inc. 1600 Amphitheatre Parkway Mountain View CA 94043	Class C Capital Stock	05/08/2025	55080	8593688
The Lawrence Page Trust C/o Alphabet, Inc. 1600 Amphitheatre Parkway Mountain View CA 94043	Class A Common Stock	06/12/2025	55080	9691250
The Lawrence Page Trust C/o Alphabet, Inc. 1600 Amphitheatre Parkway Mountain View CA 94043	Class C Capital Stock	06/12/2025	55080	9766022
The Lawrence Page Trust II C/o Alphabet, Inc. 1600 Amphitheatre Parkway Mountain View CA 94043	Class A Common Stock	05/08/2025	2360	364389
The Lawrence Page Trust II C/o Alphabet, Inc. 1600 Amphitheatre Parkway Mountain View CA 94043	Class C Capital Stock	05/08/2025	2360	368212
The Lawrence Page Trust II C/o Alphabet, Inc. 1600 Amphitheatre Parkway Mountain View CA 94043	Class A Common Stock	06/12/2025	2360	415239
The Lawrence Page Trust II C/o Alphabet, Inc. 1600 Amphitheatre Parkway Mountain View CA 94043	Class C Capital Stock	06/12/2025	2360	418442
The Lawrence Page Trust III C/o Alphabet, Inc. 1600 Amphitheatre Parkway Mountain View CA 94043	Class A Common Stock	05/08/2025	4120	636137
The Lawrence Page Trust III C/o Alphabet, Inc. 1600 Amphitheatre Parkway Mountain View CA 94043	Class C Capital Stock	05/08/2025	4120	642810
The Lawrence Page Trust III C/o Alphabet, Inc. 1600 Amphitheatre Parkway Mountain View CA 94043	Class A Common Stock	06/12/2025	4120	724908
The Lawrence Page Trust III C/o Alphabet, Inc. 1600 Amphitheatre Parkway Mountain View CA 94043	Class C Capital Stock	06/12/2025	4120	730501

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

How many Alphabet shares are the Page trusts planning to sell?

A total of 32,960 shares (16,480 Class A and 16,480 Class C).

What is the estimated value of the proposed Alphabet (GOOGL) share sale?

Approximately $5.84 million based on the market values listed in the filing.

When is the planned sale date for the Alphabet shares?

The filing lists an approximate sale date of 10 July 2025.

How significant is the insider sale relative to Alphabet’s total shares outstanding?

The sale equals roughly 0.0003 % of each share class—financially immaterial.

Which broker will execute the Alphabet share sale?

The transaction will be handled by J.P. Morgan Securities LLC on NASDAQ.

Have the Page trusts sold Alphabet stock recently?

Yes. In May and June 2025 the trusts sold 353,600 shares combined, raising about $38 million.