Alphabet (GOOGL) Form 144: 32,500 Class C Shares Planned Sale

Form 144 filed for Alphabet Inc. (GOOGL) reporting a proposed sale of 32,500 Class C shares through Morgan Stanley Smith Barney LLC with an aggregate market value of $6,889,675, scheduled approximately for 09/03/2025.

Rhea-AI Filing Summary

Form 144 filed for Alphabet Inc. (GOOGL) reporting a proposed sale of 32,500 Class C shares through Morgan Stanley Smith Barney LLC with an aggregate market value of $6,889,675, scheduled approximately for 09/03/2025. The shares were acquired as restricted stock units on 03/25/2021 from the issuer and payment was recorded as N/A. The filing lists multiple 10b5-1 sales during the past three months attributed to Sundar Pichai and the Pichai Family Foundation, showing recurring dispositions of Class C shares and gross proceeds by date. The notice includes the required representation regarding absence of undisclosed material adverse information and references a trading plan or instructions where applicable.

Positive

• Disclosure of planned sale of 32,500 Class C shares with aggregate value of $6,889,675
• Acquisition origin disclosed: shares were received as restricted stock units on 03/25/2021
• Broker identified for the transaction: Morgan Stanley Smith Barney LLC
• Recent 10b5-1 sales provided for the past three months, listing dates and gross proceeds for transparency
• Attestation included that seller does not possess undisclosed material adverse information and references 10b5-1 plan adoption

Negative

• None.

Insights

Financial Analyst

TL;DR: Insider dispositions disclosed; transaction is routine RSU sale via broker under Form 144.

The filing documents a proposed sale of 32,500 Class C shares acquired as restricted stock units in 2021, with an indicated aggregate market value of $6,889,675 and a broker named as Morgan Stanley Smith Barney LLC. The filing also records multiple 10b5-1 sales in the prior three months by Sundar Pichai and the Pichai Family Foundation with listed gross proceeds by transaction date. From a financial reporting standpoint this is a standard insider notice of planned sale rather than an operational or financial disclosure about the issuer.

Corporate Governance Expert

TL;DR: Governance controls evident through Rule 144 and 10b5-1 disclosures; required attestation included.

The document includes the attestation required by Form 144 that the seller does not possess undisclosed material adverse information and notes reliance on Rule 10b5-1 trading plans for recent sales. The filing names the broker and provides acquisition details (RSUs dated 03/25/2021), meeting disclosure obligations for officer/director-related sales. This is a procedural governance disclosure rather than a corporate action affecting company operations.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is being sold in the Form 144 for Alphabet Inc. (GOOGL)?

The notice covers a proposed sale of 32,500 Class C shares of Alphabet Inc.

When is the approximate date of the planned sale listed in the Form 144?

The filing shows an approximate sale date of 09/03/2025.

How were the shares being sold acquired according to the filing?

The shares were acquired as restricted stock units on 03/25/2021 from the issuer.

Who is the broker named for the proposed sale?

The broker listed is Morgan Stanley Smith Barney LLC (Executive Financial Services, 1 New York Plaza, New York, NY).

Does the filing show recent related sales by the same parties?

Yes; the filing lists multiple 10b5-1 sales in the past three months by Sundar Pichai and the Pichai Family Foundation with dates and gross proceeds.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 09/03/2025 - 04:29 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001534753
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	ALPHABET INC.
SEC File Number	001-37580
Address of Issuer	1600 Amphitheatre Parkway Mountain View CALIFORNIA 94043
Phone	6502530000
Name of Person for Whose Account the Securities are To Be Sold	SUNDAR PICHAI
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Class C	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	32500	6889675.00	5430000000	09/03/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Class C	03/25/2021	Restricted Stock Units	Issuer			32500	03/25/2021	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	08/20/2025	4000	799906.00
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	08/20/2025	32500	6497309.00
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	08/06/2025	4000	784810.40
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	08/06/2025	32500	6377416.50
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	07/16/2025	4000	737474.00
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	07/16/2025	32500	5992187.50
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	07/02/2025	4000	714089.60
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	07/02/2025	32500	5801978.00
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	06/18/2025	4000	706904.40
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	06/18/2025	32500	5742122.75
10b5-1 Sales for PICHAI FAMILY FOUNDATION 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	06/04/2025	4000	674870.00
10b5-1 Sales for SUNDAR PICHAI 1600 Amphitheatre Parkway Mountain View CA 94043	Common Class C	06/04/2025	32500	5483234.25

144: Remarks and Signature

Remarks	The securities to be sold were acquired upon the vesting of restricted stock units during the period of 03/25/2021 through 03/25/2024
Date of Notice	09/03/2025
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	12/02/2024
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Sundar Pichai
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)