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GoPro founder Woodman reports 20.6% stake

GoPro, Inc. (GPRO) received a Schedule 13D from its founder, CEO and chairman Nicholas Woodman and the Woodman Family Trust, reporting significant beneficial ownership of GoPro’s Class A common stock.

(Moderate)
(Neutral)
Form Type
SCHEDULE 13D

Rhea-AI Filing Summary

GoPro, Inc. (GPRO) received a Schedule 13D from its founder, CEO and chairman Nicholas Woodman and the Woodman Family Trust, reporting significant beneficial ownership of GoPro’s Class A common stock. Mr. Woodman may be deemed to beneficially own 46,238,278 Class A shares (including underlying Class B and warrants), representing approximately 20.6% of the outstanding Class A stock.

The Woodman Family Trust beneficially owns 45,446,219 Class A shares, or approximately 20.3% of the Class A stock, through direct holdings, convertible Class B shares, and a warrant. The filing follows GoPro’s announcement of an Agreement and Plan of Merger with Action Acquisitions LLC and Starman Optical, Inc., which triggered the warrant’s exercisability. The reporting persons state they may discuss or consider various strategic actions regarding their investment but do not currently have specific plans beyond what is described, apart from Mr. Woodman’s ongoing role as CEO and director.

Positive

  • None.

Negative

  • None.

Filing Explained

The $15,000,000 note includes a warrant for 19,280,205 potential Class A shares; dilution remains contingent on exercise and conversion.

The filing adds that the Woodman Family Trust bought a $15,000,000 senior secured note together with a warrant for 19,280,205 Class B shares without additional cash consideration. The warrant became exercisable after the merger announcement, but the filing does not state that it has been exercised or that its shares have been issued.

If exercised and converted, the warrant could result in 19,280,205 additional Class A shares; issuing additional shares increases the total share count and reduces existing holders’ percentage ownership absent offsetting changes.

The note has 6.50% interest and $15,000,000 principal, so the filing also discloses a senior secured debt instrument issued by GoPro alongside the contingent equity feature.

The material unresolved step is whether the warrant is exercised and the resulting Class B shares are converted into Class A shares; the September 1, 2026 merger announcement is the milestone that made the warrant exercisable.

Beneficial ownership (Nicholas Woodman) 46,238,278 shares of Class A Common Stock equivalents Reported beneficial ownership, representing approximately 20.6% of outstanding Class A stock
Beneficial ownership (Woodman Family Trust) 45,446,219 shares of Class A Common Stock equivalents Trust’s beneficial holdings, representing approximately 20.3% of outstanding Class A stock
Direct Class A shares held by Nicholas Woodman 792,059 shares Class A shares held directly by Nicholas Woodman
Class B shares held by Woodman Family Trust 25,036,070 shares Convertible into an equal number of Class A shares
Warrant shares 19,280,205 shares of Class B Common Stock Underlying shares subject to warrant held by Woodman Family Trust, exercisable at $0.778 per share
Senior secured note principal amount $15,000,000 6.50% senior secured note purchased by Woodman Family Trust on July 9, 2026
Subscription share purchase 1,129,944 shares at $1.77 per share Class A shares purchased by Woodman Family Trust on November 10, 2025 for about $2.0 million
Shares outstanding baseline 180,097,818 Class A shares Issued and outstanding as of August 31, 2026, used for ownership percentage calculations
Agreement and Plan of Merger regulatory
"The Warrant became exercisable following the Issuer's public announcement of its entry into the Agreement and Plan of Merger"
An Agreement and Plan of Merger is a formal document where two companies agree to combine into one, outlining how the process will happen. It’s like a step-by-step plan for merging, and it matters because it shows both sides have agreed on the details before the official transition takes place.
senior secured note financial
"purchased from the Issuer a 6.50% senior secured note having an aggregate principal amount"
A senior secured note is a debt instrument that ranks high in repayment priority and is backed by specific company assets as collateral, giving holders a legal claim on those assets if the issuer defaults. For investors, that makes these notes generally safer than unsecured or junior debt — like having a lien on a car when you borrow — so they usually pay lower interest but offer better chances of recovering capital in a bankruptcy.
Warrant financial
"issued to the Woodman Family Trust, as part of the same investment unit ... a warrant to purchase 19,280,205 shares"
A warrant is a time-limited financial contract that gives its holder the right to buy a company's shares at a set price before a specified date, like a coupon that lets you purchase stock at a fixed discount for a limited time. It matters to investors because warrants offer leveraged exposure to a stock’s upside and can dilute existing shareholders if exercised, so they affect potential gains and the company’s outstanding share count.
Class B Common Stock financial
"Each share of Class B Common Stock is convertible at the option of its holder into one share of Class A Common Stock"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
Rule 13d-3 regulatory
"The foregoing percentages are calculated in accordance with Rule 13d-3 under the Exchange Act"
Rule 13d-3 defines who is treated as the beneficial owner of a company’s shares for U.S. securities disclosure rules — essentially anyone who has the power to vote or direct how shares are voted, or the power to buy or sell them, even if they don’t hold the certificates. For investors this matters because crossing certain ownership thresholds triggers public filing and disclosure obligations and signals potential control or influence, much like having the keys to a car implies you can drive it even if it’s registered to someone else.

FAQ

How much of GoPro (GPRO) does Nicholas Woodman report owning in this Schedule 13D?

Nicholas Woodman may be deemed to beneficially own 46,238,278 shares of GoPro Class A Common Stock, including direct holdings, shares held by the Woodman Family Trust, convertible Class B shares and warrant shares, representing approximately 20.6% of the outstanding Class A stock.

What is the Woodman Family Trust’s stake in GoPro (GPRO)?

The Woodman Family Trust beneficially owns 45,446,219 Class A shares of GoPro, representing approximately 20.3% of the outstanding Class A Common Stock, through direct Class A holdings, convertible Class B shares and shares underlying a warrant.

What recent securities did the Woodman Family Trust purchase from GoPro (GPRO)?

On November 10, 2025, the Woodman Family Trust bought 1,129,944 GoPro Class A shares at $1.77 per share (about $2.0 million). On July 9, 2026, it purchased a 6.50% senior secured note with $15,000,000 principal and received a warrant for 19,280,205 Class B shares at $0.778 per share.

How many GoPro shares are used to calculate the Woodman ownership percentages?

The percentages are based on 180,097,818 GoPro Class A shares outstanding as of August 31, 2026, plus 25,036,070 Class A shares issuable upon conversion of the Woodman Family Trust’s Class B shares and 19,280,205 Class A shares issuable upon exercise of the warrant and conversion of underlying Class B shares.

Why did Nicholas Woodman switch from Schedule 13G to Schedule 13D for GoPro (GPRO)?

The reporting persons previously reported on Schedule 13G and are now filing this Schedule 13D as a result of GoPro’s announcement that it entered into a definitive Agreement and Plan of Merger, as described in the statement.

Does this Schedule 13D state specific plans by Nicholas Woodman to change control of GoPro (GPRO)?

The reporting persons outline possible actions they may consider, including acquisitions or dispositions of shares and strategic or governance changes, but state that, except as described, they do not currently have specific plans or proposals for the actions listed in clauses (a) through (j) of Item 4.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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38268T103

(CUSIP Number)
Nicholas Woodman
c/o GoPro, Inc., 3025 Clearview Way
San Mateo, CA, 94402
(650) 332-7600

(Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)
09/01/2026

(Date of Event Which Requires Filing of This Statement)


If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box.

The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).




schemaVersion:


SCHEDULE 13D






SCHEDULE 13D






SCHEDULE 13D


Woodman Nicholas
Signature:/s/ Nicholas Woodman
Name/Title:Nicholas Woodman
Date:09/09/2026
Woodman Family Trust under Trust Agreement dated March 11, 2011
Signature:/s/ Nicholas Woodman
Name/Title:Nicholas Woodman, Co-Trustee
Date:09/09/2026

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