Grove Collaborative (GROV) CEO Reports RSU Vesting; Company Withholds Shares

Rhea-AI Filing Summary

Jeffrey M. Yurcisin, President & CEO and Director of Grove Collaborative Holdings, Inc. (GROV), reported multiple equity transactions on 08/15/2025. The filing shows vesting and retention activity: the reporting person was credited with three issuances of restricted stock units (RSUs) totaling 68,291 RSUs (21,250; 2,500; 44,541) that represent rights to the same number of Class A shares. Following these transactions, the filing reports beneficial ownership positions in Class A common stock of 170,000 RSUs, 22,500 RSUs, and 445,410 RSUs respectively, and aggregate direct holdings reflected after share-withholding for taxes. The Company withheld certain shares to satisfy tax withholding obligations at a price of $1.49 per share for several disposals. The transactions were signed by an attorney-in-fact on 08/19/2025.

Positive

• RSU vesting increases executive ownership, aligning management incentives with shareholders through additional vested equity rights
• Clear disclosure of tax-withholding for vested awards at a specified price of $1.49 per share, indicating routine administrative settlement

Negative

• Company retained shares to cover tax obligations, which reduced the number of shares delivered to the reporting person
• Some RSUs include change-in-control accelerated vesting, which could result in significant share transfer under certain corporate events

Insights

Corporate Governance Expert

TL;DR: Routine executive equity vesting and tax-withholding, typical for senior management compensation.

The Form 4 documents scheduled vesting of RSUs for the CEO and director, indicating grant-derived increases in vested share rights and corresponding share retentions by the company to satisfy tax liabilities at $1.49 per share. This is a standard compensation settlement mechanism rather than an open-market sale or purchase. The disclosure clarifies vesting schedules and accelerated vesting triggers on change in control for one tranche, which is relevant to understanding retention incentives and potential alignment with shareholder interests.

Securities Analyst

TL;DR: Transaction details show non-market transfers tied to compensation; limited immediate market impact.

The entries include codes for issuance (M) of RSUs and dispositions (F) where shares were retained to cover tax withholding at $1.49 per share. Reported post-transaction beneficial ownership figures are provided for each security tranche. Because the movements arise from vesting and company withholding rather than open-market trades, they are unlikely to materially affect share supply or signal opportunistic insider trading.

Insider Trade Summary

68,291 shares exercised/converted

Mixed 9 txns

Insider Yurcisin Jeffrey Michael

Role President & CEO

Type	Security	Shares	Price	Value
Exercise	Restricted Stock Units	21,250	$0.00	--
Exercise	Restricted Stock Units	2,500	$0.00	--
Exercise	Restricted Stock Units	44,541	$0.00	--
Exercise	Class A Common Stock	21,250	$0.00	--
Tax Withholding	Class A Common Stock	5,175	$1.49	$8K
Exercise	Class A Common Stock	2,500	$0.00	--
Tax Withholding	Class A Common Stock	609	$1.49	$907.41
Exercise	Class A Common Stock	44,541	$0.00	--
Tax Withholding	Class A Common Stock	10,846	$1.49	$16K

Holdings After Transaction: Restricted Stock Units — 170,000 shares (Direct); Class A Common Stock — 393,170 shares (Direct)

Footnotes (1)

1. Each restricted stock unit ("RSU") represents a contingent right to receive one share of class A Common Stock These shares were retained by the Company in order to meet the tax withholding obligations of the award-holder in connection with the vesting of an installment of the restricted stock award. The amount retained by the Company was not in excess of the amount of the tax liability. These RSUs vest 25% on August 15, 2024, and then in twelve equal quarterly installments thereafter, subject to the Reporting Person's continued service with the Issuer through each applicable vesting date. The RSUs have no expiration date. These RSUs will vest in quarterly installments each February 15, May 15, August 15 and November 15 commencing on May 15, 2024, subject to the Reporting Person's continued service with the Issuer through each applicable vesting date. These RSUs will vest in twelve equal installments on each February 15th, May 15th, August 15th and November 15th of each year (provided, that if such date occurs on a weekend or federal holiday, vesting shall occur on the next business day) beginning on May 15, 2025, with accelerated vesting following a change in control if the Reporting Person's services are terminated by the Issuer without cause or the Reporting Person resigns for good reason.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Yurcisin Jeffrey Michael

(Last) (First) (Middle)

C/O GROVE COLLABORATIVE HOLDINGS, INC.

1301 SANSOME STREET

(Street)

FRANCISCO CA 94111

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Grove Collaborative Holdings, Inc. [ GROV ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	President & CEO

3. Date of Earliest Transaction (Month/Day/Year)
08/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	08/15/2025		M		21,250	A	(1)	393,170	D
Class A Common Stock	08/15/2025		F		5,175(2)	D	$1.49	387,995	D
Class A Common Stock	08/15/2025		M		2,500	A	(1)	390,495	D
Class A Common Stock	08/15/2025		F		609(2)	D	$1.49	389,886	D
Class A Common Stock	08/15/2025		M		44,541	A	(1)	434,427	D
Class A Common Stock	08/15/2025		F		10,846(2)	D	$1.49	423,581	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(1)	08/15/2025		M			21,250	(3)	(4)	Class A Common Stock	21,250	(1)	170,000	D
Restricted Stock Units	(1)	08/15/2025		M			2,500	(5)	(4)	Class A Common Stock	2,500	(1)	22,500	D
Restricted Stock Units	(1)	08/15/2025		M			44,541	(6)	(4)	Class A Common Stock	44,541	(1)	445,410	D

Explanation of Responses:

1. Each restricted stock unit ("RSU") represents a contingent right to receive one share of class A Common Stock

2. These shares were retained by the Company in order to meet the tax withholding obligations of the award-holder in connection with the vesting of an installment of the restricted stock award. The amount retained by the Company was not in excess of the amount of the tax liability.

3. These RSUs vest 25% on August 15, 2024, and then in twelve equal quarterly installments thereafter, subject to the Reporting Person's continued service with the Issuer through each applicable vesting date.

4. The RSUs have no expiration date.

5. These RSUs will vest in quarterly installments each February 15, May 15, August 15 and November 15 commencing on May 15, 2024, subject to the Reporting Person's continued service with the Issuer through each applicable vesting date.

6. These RSUs will vest in twelve equal installments on each February 15th, May 15th, August 15th and November 15th of each year (provided, that if such date occurs on a weekend or federal holiday, vesting shall occur on the next business day) beginning on May 15, 2025, with accelerated vesting following a change in control if the Reporting Person's services are terminated by the Issuer without cause or the Reporting Person resigns for good reason.

	/s/ Barbara Wallace, Attorney-in-Fact for Jeffrey Yurcisin	08/19/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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FAQ

What transactions did GROV CEO Jeffrey Yurcisin report on Form 4?

The Form 4 reports the issuance (vesting) of RSUs and related company retention of shares to satisfy tax-withholding on 08/15/2025; transactions include 21,250 RSUs, 2,500 RSUs, and 44,541 RSUs.

How many shares were withheld for taxes and at what price?

The filing shows company-withheld shares reported as dispositions: 5,175 shares, 609 shares, and 10,846 shares retained to meet tax obligations at $1.49 per share.

Did the Form 4 show any open-market purchases or sales by the insider?

No. The reported codes indicate RSU vesting (issuance) and company withholding for taxes, not open-market purchases or sales.

Are there accelerated vesting provisions disclosed?

Yes. One RSU tranche includes accelerated vesting following a change in control if the reporting person’s service is terminated without cause or they resign for good reason.

What is the reporting person’s role at Grove Collaborative?

Jeffrey Michael Yurcisin is reported as President & CEO and a Director of Grove Collaborative Holdings, Inc.