[Form 4] GrowGeneration Corp. Insider Trading Activity

Rhea-AI Filing Summary

GrowGeneration Corp. director Stephen Aiello made an open-market purchase of company common stock on 09/22/2025. The filing reports he acquired 133,334 shares at a weighted-average price of $1.66 per share (purchases ranged from $1.64 to $1.68). After the transaction, Mr. Aiello directly beneficially owns 668,311 shares and indirectly holds 161,086 shares through the Aiello Family Trust. The Form 4 was signed on 09/23/2025 and includes a statement that per-share purchase prices by lot are available on request to the SEC staff, the issuer, or a security holder.

Positive

• Director purchase disclosed: Stephen Aiello acquired 133,334 shares on 09/22/2025, demonstrating insider buying activity.
• Clear ownership figures: Post-transaction direct beneficial ownership reported as 668,311 shares and indirect ownership of 161,086 shares via the Aiello Family Trust.
• Complete disclosure on pricing method: Filing states weighted-average price $1.66 and offers lot-level price details upon request.

Negative

• No material negative events reported: The Form 4 does not disclose sales, derivative dispositions, or other adverse insider actions.

Insights

Securities Analyst

TL;DR: Director purchased 133,334 shares at ~$1.66, increasing direct holdings to 668,311 shares.

This Form 4 documents a routine open-market acquisition by a company director rather than an issuance or option exercise. The purchase size is explicitly stated as 133,334 shares at a weighted-average price of $1.66 with per-lot prices between $1.64 and $1.68. Post-transaction direct beneficial ownership equals 668,311 shares, with an additional 161,086 shares held indirectly via a family trust. From a reporting and disclosure perspective the filing is complete for the reported non-derivative transaction and includes the requisite signature and explanatory note about weighted-average pricing.

Corporate Governance Expert

TL;DR: Insider buying disclosed; ownership split includes direct and trust-held shares, filing appears timely and properly executed.

The Form 4 shows the reporting person is a director and filed as an individual reporting person. The document identifies the transaction code as "P" indicating a purchase, and provides the requisite ownership figures following the transaction. The explanatory remark clarifies pricing methodology and offers availability of lot-level details on request. There are no derivative transactions reported. The filing meets the basic governance transparency requirements under Section 16 for this reported change in beneficial ownership.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Aiello Stephen

(Last) (First) (Middle)

112 OAK AVE

(Street)

KENTFIELD CA 94904

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
GrowGeneration Corp. [ GRWG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/22/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/22/2025		P		133,334	A	$1.66(1)	668,311	D
Common Stock								161,086	I	Aiello Family Trust

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Based on weighted average purchase price. The shares reported in this transaction were purchased at prices ranging from $1.64 to $1.68. Information regarding the number of shares purchased at each separate price will be made available upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer.

Remarks:

	/s/Stephen Aiello	09/23/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did GrowGeneration (GRWG) insider Stephen Aiello report on 09/22/2025?

The Form 4 reports Mr. Aiello purchased 133,334 shares of GrowGeneration common stock on 09/22/2025 at a weighted-average price of $1.66 per share.

How many GrowGeneration shares does Stephen Aiello own after the transaction?

Following the reported purchase, Mr. Aiello directly beneficially owns 668,311 shares and indirectly owns 161,086 shares through the Aiello Family Trust.

What price range were the purchased GRWG shares bought at?

The filing states purchases ranged from $1.64 to $1.68 per share; the reported weighted-average price is $1.66.

Was the Form 4 properly signed and dated?

Yes. The Form 4 bears the reporting person's signature and is dated 09/23/2025.

Are there any derivative transactions reported by Stephen Aiello in this filing?

No. Table II for derivative securities contains no reported transactions; only a non-derivative purchase is disclosed.