[Form 4] GrowGeneration Corp. Insider Trading Activity

Rhea-AI Filing Summary

GrowGeneration Corp. (GRWG) reported an insider grant to a director, Starlett Carter. The board approved a grant of 20,000 shares of common stock effective September 18, 2025, recorded as issued at $0 per share. After the grant the reporting person beneficially owns 40,000 shares. The Form 4 was signed on September 19, 2025. This filing discloses a non-derivative equity award to a director and shows the resulting total direct ownership reported on the form.

Insights

Financial Analyst

TL;DR: Director received a 20,000-share equity grant, bringing reported beneficial ownership to 40,000 shares; routine insider compensation, limited market impact.

The grant of 20,000 shares to a director is a non-derivative equity award documented at a $0 price in the Form 4, indicating an issuance rather than a market purchase. For investors, this is standard board-approved compensation and does not reflect open-market buying or selling activity. The transaction increases insider alignment modestly but is unlikely to materially affect GRWG's capitalization or trading dynamics given the size disclosed.

Corporate Governance Expert

TL;DR: Board-authorized equity grant to a director appears procedural; disclosure is timely and conforms to Section 16 reporting.

The Form 4 shows the director relationship and a single grant date of September 18, 2025, with the form filed the next day. The disclosure includes signature and the nature of the award. From a governance perspective, the filing fulfills Section 16 reporting requirements for insider compensation. The documentation provided is succinct and contains the essential facts required for transparency.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Carter Starlett

(Last) (First) (Middle)

6835 CORONADO AVENUE

(Street)

DALLAS TX 75214

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
GrowGeneration Corp. [ GRWG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/18/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/18/2025		A		20,000(1)	A	$0	40,000	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The Board approved the grant of 20,000 shares of the Issuer's common stock to the Reporting Person as of September 18, 2025.

Remarks:

	/s/ Starlett Carter	09/19/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transaction did Starlett Carter report on the GRWG Form 4?

The Form 4 reports a board-approved grant of 20,000 shares of GrowGeneration common stock to Starlett Carter effective September 18, 2025.

How many GRWG shares does the reporting person own after the transaction?

The reporting person beneficially owns 40,000 shares following the reported transaction.

At what price were the 20,000 GRWG shares granted?

The Form 4 lists the price as $0 per share for the 20,000-share grant.

When was the Form 4 for GRWG signed and filed?

The Form 4 bears the reporting person signature dated September 19, 2025 and lists the transaction date as September 18, 2025.

What is the reporting person’s relationship to GrowGeneration (GRWG)?

The form identifies Starlett Carter as a Director of GrowGeneration Corp.