STOCK TITAN

Goosehead Insurance (GSHD) President & COO receives 50,000 stock options grant

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Goosehead Insurance, Inc. reported that President & COO Mark E. Jones Jr. received a grant of employee stock options covering 50,000 shares of Class A common stock. The options have a conversion (exercise) price of $49.12 per share and expire on April 20, 2036.

One third of the options vest on each of the first, second and third anniversaries of the grant date, subject to continued employment. All 50,000 options will vest if, within six months after a change in control, his employment is terminated without cause or for good reason under the company’s incentive plan and award agreement.

Positive

  • None.

Negative

  • None.
Insider Jones Mark E. Jr.
Role President & COO
Type Security Shares Price Value
Grant/Award Employee Stock Options (right to buy) 50,000 $0.00 --
Holdings After Transaction: Employee Stock Options (right to buy) — 50,000 shares (Direct, null)
Footnotes (1)
  1. [object Object]
Options granted 50,000 options Employee stock options granted to President & COO
Exercise price $49.12 per share Conversion or exercise price for the options
Expiration date April 20, 2036 Option expiration for the 50,000 options
Underlying shares 50,000 shares Class A common stock underlying the options
Post-grant derivative holdings 50,000 options Total derivative securities following the transaction
Vesting schedule 1/3 each year over 3 years Annual vesting on first, second, third anniversaries
Employee Stock Options financial
"Employee Stock Options (right to buy)"
Employee stock options are contracts that give workers the right to buy a company's shares at a set price sometime in the future, like a coupon that lets you purchase stock at today’s price later on. Investors care because they align employees’ incentives with company performance and create a potential future claim on shares that can reduce existing owners’ percentage and add to a company’s reported compensation costs.
Class A Common Stock financial
"underlying security title: Class A Common Stock"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
change in control financial
"within six months following a "change in control""
A "change in control" occurs when the ownership or management of a company shifts significantly, such as through a merger, acquisition, or sale of a large part of its assets. This change can impact how the company is run and may influence its future direction. For investors, it matters because it can affect the company's stability, strategy, and value, often signaling potential changes in investment risk or opportunity.
Omnibus Incentive Plan financial
"Issuer's Amended and Restated Omnibus Incentive Plan"
An omnibus incentive plan is a single, flexible program a company uses to give employees and executives different types of pay tied to performance — for example stock options, restricted shares, cash bonuses and other awards — all governed by one set of rules. It matters to investors because it determines how many new shares may be created, how leaders are motivated and how much the company will spend on compensation over time; think of it as a master toolbox that affects both costs and the total share supply.
good reason financial
"terminated without "cause" or for "good reason""
cause financial
"employment is terminated without "cause" or for "good reason""
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Jones Mark E. Jr.

(Last)(First)(Middle)
C/O GOOSEHEAD INSURANCE, INC.
1500 SOLANA BLVD., BLDG 4, STE 4500

(Street)
WESTLAKE TEXAS 76262

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Goosehead Insurance, Inc. [ GSHD ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
DirectorX10% Owner
XOfficer (give title below)XOther (specify below)
President & COOMember of 10% owner group
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
04/20/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Employee Stock Options (right to buy)$49.1204/20/2026A50,000 (1)04/20/2036Class A Common Stock50,000$050,000D
Explanation of Responses:
1. One third (1/3rd) of the shares subject to the option shall vest and become exercisable, subject to continued employment, on each of the first, second, and third anniversaries of the grant date; provided that all shares subject to the option will vest and become exercisable if, within six months following a "change in control" (as defined in the Issuer's Amended and Restated Omnibus Incentive Plan (the "Plan")), the reporting person's employment is terminated without "cause" or for "good reason" (each as defined in the reporting person's option award agreement or the Issuer's Plan).
Remarks:
/s/ Martin Thornthwaite, as Attorney-in-Fact for Mark E. Jones, Jr.04/22/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Goosehead Insurance (GSHD) disclose for Mark E. Jones Jr.?

Goosehead Insurance disclosed that President & COO Mark E. Jones Jr. received a grant of 50,000 employee stock options. These options relate to Class A common stock and were awarded as a compensation-related grant, not an open-market purchase or sale.

What are the key terms of the 50,000 stock options granted at Goosehead Insurance (GSHD)?

The grant covers 50,000 employee stock options with an exercise price of $49.12 per share and an expiration date of April 20, 2036. The options relate to Goosehead Insurance’s Class A common stock as the underlying security.

How do the stock options for Goosehead Insurance (GSHD) President & COO vest?

The options vest in three equal installments. One third of the 50,000 options vests on each of the first, second and third anniversaries of the grant date, provided Mark E. Jones Jr. remains employed through each vesting date.

Is there accelerated vesting on the Goosehead Insurance (GSHD) option grant if employment ends after a change in control?

Yes. All 50,000 options will fully vest if, within six months after a change in control as defined in the company’s Omnibus Incentive Plan, his employment is terminated without cause or for good reason under the plan or award agreement.

Does the Form 4 show any stock option exercises or sales for Goosehead Insurance (GSHD)?

The Form 4 only shows a grant of 50,000 employee stock options to Mark E. Jones Jr. coded as an acquisition (A). It does not report any option exercises, open-market purchases, or sales of Goosehead Insurance Class A common stock.