Goosehead Insurance (GSHD) insiders convert units, sell 82,689 Class A shares
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Goosehead Insurance, Inc. insiders reported a combined conversion-and-sale transaction involving Class A and Class B shares and LLC units. Entities associated with the reporting persons converted 82,689 LLC Units and corresponding Class B Common Stock into 82,689 shares of Class A Common Stock, then sold 82,689 Class A shares in open-market trades at weighted average prices of $41.74 and $42.43 per share on May 22, 2026. After these transactions, a reporting person still holds 7,050,356 shares of Class B Common Stock directly and significant indirect and direct positions in LLC Units, including 1,766,355, 132,349, and 182,349 LLC Units, each exchangeable one-for-one into Class A Common Stock. The filing notes that each LLC Unit, together with a share of Class B Common Stock, may be converted into one Class A share and that the LLC Units do not expire.
Positive
- None.
Negative
- None.
Insights
Insiders converted 82,689 units into Class A shares, then sold all of them while retaining large multi-class positions.
The transactions show a classic convert-and-sell pattern. Reporting persons converted 82,689 LLC Units and related Class B Common Stock into the same number of Class A Common Stock, then executed open-market sales of 82,689 Class A shares at weighted average prices of $41.74 and $42.43 per share.
Context matters: one reporting person still holds 7,050,356 Class B shares directly, and the group retains large positions in LLC Units, including 1,766,355, 132,349, and 182,349 units that are each exchangeable into Class A stock. The filing also confirms these LLC Units carry a $0.00 exercise price and do not expire, providing ongoing flexibility to reclassify ownership into Class A over time.
Net, the Form 4 reflects a net-sell of 82,689 Class A shares on May 22, 2026, against a much larger continuing economic interest via Class B shares and LLC Units. Subsequent Form 4 and 13D/G filings may further detail any shifts between share classes and LLC Units.
Insider Trade Summary
Net Seller: 82,689 shares ($3,453,750)
Net Sell
13 txns
Insider
Mark & Robyn Jones Descendants Trust 2014, Jones Mark Evan, Jones Robyn Mary Elizabeth
Role
null | Executive Chairman | null
Sold
82,689 shs ($3.45M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | LLC Units in Goosehead Financial, LLC | 82,689 | $0.00 | -- |
| Conversion | Class B Common Stock | 82,689 | $0.00 | -- |
| Conversion | Class A Common Stock | 82,689 | $0.00 | -- |
| Sale | Class A Common Stock | 79,339 | $41.74 | $3.31M |
| Sale | Class A Common Stock | 3,350 | $42.43 | $142K |
| holding | LLC Units in Goosehead Financial, LLC | -- | -- | -- |
| holding | LLC Units in Goosehead Financial, LLC | -- | -- | -- |
| holding | LLC Units in Goosehead Financial, LLC | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
Holdings After Transaction:
LLC Units in Goosehead Financial, LLC — 7,050,356 shares (Direct, null);
Class B Common Stock — 7,050,356 shares (Direct, null);
Class A Common Stock — 82,689 shares (Direct, null);
LLC Units in Goosehead Financial, LLC — 1,766,355 shares (Indirect, By Trust);
Class B Common Stock — 1,766,355 shares (Indirect, By Trust)
Footnotes (1)
- Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held (a) directly by the Mark & Robyn Jones Descendants Trust 2014 and (b) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $41.12 to $42.10, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $42.13 to $42.57, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Mark Evan Jones, and does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held by his spouse, Robyn Mary Elizabeth Jones, who is independently a reporting person of the issuer. Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held directly by Robyn Mary Elizabeth Jones, and does not reflect shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held by her spouse, Mark Evan Jones, who is independently a reporting person of the issuer. Reflects shares of Class B Common Stock or LLC Units, as applicable, held indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of various trusts and whose immediate family members are beneficiaries of such trusts. Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.
Key Figures
Class A shares sold: 82,689 shares
Weighted average sale price 1: $41.74/share
Weighted average sale price 2: $42.43/share
+5 more
8 metrics
Class A shares sold
82,689 shares
Open-market sales on May 22, 2026
Weighted average sale price 1
$41.74/share
Class A sales in one transaction block
Weighted average sale price 2
$42.43/share
Class A sales in second transaction block
Class B shares held
7,050,356 shares
Direct holdings after transactions
Indirect LLC Units
1,766,355 units
Held by trust, exchangeable into Class A
Direct LLC Units 1
132,349 units
Directly held, exchangeable into Class A
Direct LLC Units 2
182,349 units
Directly held, exchangeable into Class A
Exercise price of LLC Units
$0.00
Per footnote, units do not expire
Key Terms
Class B Common Stock, LLC Units in Goosehead Financial, LLC, weighted average price, derivative conversion, +2 more
6 terms
Class B Common Stock financial
"Reflects shares of Class A Common Stock, shares of Class B Common Stock, or LLC Units, as applicable, held..."
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
LLC Units in Goosehead Financial, LLC financial
"security_title: "LLC Units in Goosehead Financial, LLC" with underlying Class A Common Stock"
weighted average price financial
"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions..."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
derivative conversion financial
"transaction_action: "derivative conversion" with transaction code C for conversion of derivative security"
10% owner group financial
"other: "Member of 10% owner group" for certain reporting persons"
net-sell financial
"transactionSummary shows netBuySellDirection: "net-sell" for 82,689 shares"
FAQ
What insider transactions did Goosehead Insurance (GSHD) report in this Form 4?
Goosehead Insurance insiders reported converting 82,689 LLC Units and related Class B shares into 82,689 Class A shares, then selling all 82,689 Class A shares in open-market transactions on May 22, 2026 at weighted average prices of $41.74 and $42.43 per share.
Did Goosehead Insurance (GSHD) insiders retain a significant stake after these Form 4 transactions?
Yes. After the reported transactions, a reporting person still holds 7,050,356 shares of Class B Common Stock and substantial LLC Unit positions, including 1,766,355, 132,349, and 182,349 units, each exchangeable into Class A shares, indicating a continuing large economic interest in Goosehead Insurance.
Who are the reporting persons in the Goosehead Insurance (GSHD) Form 4 filing?
The Form 4 lists the Mark & Robyn Jones Descendants Trust 2014, Mark Evan Jones and Robyn Mary Elizabeth Jones as reporting persons. Mark Evan Jones is Executive Chairman and a director, and both Mark and Robyn Jones are identified as members of a 10% owner group.
What does the net-sell direction mean in Goosehead Insurance (GSHD) insider activity?
The transaction summary shows a net-sell of 82,689 shares. This reflects that 82,689 Class A shares were sold in the open market after being received through derivative conversions, even though the reporting persons retained large holdings of Class B shares and LLC Units.