Form 144 shows Hims & Hers insider to offload 125k shares

Rhea-AI Filing Summary

Hims & Hers Health (HIMS) has filed a Form 144 disclosing CEO Andrew Dudum’s intention to sell up to 125,335 Class A shares (≈ $6.21 million) through Fidelity Brokerage on or after 21 Jul 2025. The proposed block equals 0.06 % of the 215.5 million shares outstanding.

The notice also lists prior insider activity: entities tied to Dudum disposed of ≈ 463,000 shares between 28 Apr and 16 Jul 2025, generating roughly $26.9 million in gross proceeds. Individual sales ranged from 2,792 to 128,127 shares.

No operational or financial metrics accompany the filing; Form 144 only signals planned insider sales. Although the volume is small relative to float, continued CEO selling can pressure sentiment. Investors may watch for additional filings, confirmation of a 10b5-1 plan, or further ownership changes.

Positive

• None.

Negative

• CEO Andrew Dudum plans to sell 125,335 shares worth ≈ $6.21 M, adding to ≈ 463 k shares sold over the prior three months.
• Continued insider selling may signal weaker confidence or create negative sentiment despite representing only 0.27 % of outstanding shares year-to-date.

Insights

Securities Analyst

TL;DR: Modest-sized CEO sale; sentiment risk, but not quantitatively material.

The proposed 125 k-share sale is just 0.06 % of outstanding stock and follows several similar disposals totalling ~463 k shares in three months. While insider selling often triggers caution, the percentages are minor and no adverse business information is alleged. Absence of earnings data or guidance leaves the sale’s motive unclear. Impact on valuation should be limited unless selling accelerates or aligns with negative fundamentals.

Corporate Governance Expert

TL;DR: Repeated CEO disposals warrant monitoring for governance optics.

Founders selling into market rallies can be routine liquidity events, yet multiple sales in quick succession may raise perception issues around long-term commitment. Transparency via Form 144 limits regulatory risk, but investors may press for clarity on any 10b5-1 plan and remaining insider ownership levels. Without that context, governance sentiment could tilt negative even if economic impact is small.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	125335	6208636.37	215453899	07/21/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	07/21/2025	Option Granted - 06/17/2020	Issuer			125335	07/21/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Andrew Dudum 2269 Chestnut Street #523 San Francisco CA 94123	Class A	04/28/2025	41667	1257751.73
Andrew Dudum 2269 Chestnut Street #523 San Francisco CA 94123	Class A	04/29/2025	50000	1819310.00
Andrew Dudum 2269 Chestnut Street #523 San Francisco CA 94123	Class A	05/16/2025	128127	7482415.41
Dudum Family Community Property Trust Dtd 03/04/21 2269 Chestnut Street #523 San Francisco CA 94123	Class A	05/16/2025	47534	2768974.76
Andrew Dudum 2269 Chestnut Street #523 San Francisco CA 94123	Class A	06/16/2025	128127	7230644.74
Dudum Family Community Property Trust Dtd 03/04/21 2269 Chestnut Street #523 San Francisco CA 94123	Class A	06/16/2025	47534	2686298.76
Andrew Dudum 2269 Chestnut Street #523 San Francisco CA 94123	Class A	06/17/2025	65110	3855543.59
Andrew Dudum 2269 Chestnut Street #523 San Francisco CA 94123	Class A	07/16/2025	2792	141216.51
Dudum Family Community Property Trust Dtd 03/04/21 2269 Chestnut Street #523 San Francisco CA 94123	Class A	07/16/2025	47534	2388816.19

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

How many HIMS shares is the CEO planning to sell?

The Form 144 covers up to 125,335 Class A shares.

What is the approximate market value of the planned sale?

At recent prices the block is worth about $6.21 million.

When can the shares be sold?

The approximate sale date listed is 21 July 2025.

How many shares has Andrew Dudum sold in the last 3 months?

Entities linked to him sold ≈ 463,000 shares between 28 Apr and 16 Jul 2025.

What percentage of total shares does the new Form 144 represent?

Only 0.06 % of the 215.5 million shares outstanding.

Which broker will handle the transaction?

Fidelity Brokerage Services LLC is listed as the executing broker.