Hims & Hers Health Form 144: Soleil Boughton plans $123K stock sale

Rhea-AI Filing Summary

Hims & Hers Health, Inc. (HIMS) – Form 144 filing

Insider Soleil Boughton has filed a Form 144 indicating an intent to sell 2,572 Class A shares through Fidelity Brokerage Services on or about 14 July 2025. The shares have an aggregate market value of $122,993.04 and account for roughly 0.001% of the company’s 215.45 million shares outstanding, suggesting a limited impact on the public float.

The shares were acquired via restricted-stock vesting on 15 June 2025 and are being disposed of as compensation-related stock. The filer has also disclosed seven prior open-market sales in the past three months totaling 23,535 shares for ~$1.15 million in gross proceeds.

Because Form 144 is a notice of proposed sale, the transaction may or may not be executed, and it does not automatically imply negative operational information. Nonetheless, the continued pattern of insider selling can influence investor perception.

Insights

Securities Analyst

TL;DR: Small insider sale (0.001% float); routine but adds to recent $1.15 M selling trend.

The proposed disposal of 2,572 shares worth roughly $123 K is immaterial relative to HIMS’s >215 M shares outstanding and appears linked to stock-based compensation. However, the filing reveals that the same insider liquidated 23,535 shares over the previous quarter, generating about $1.15 M in proceeds. While this pattern may raise questions about insider sentiment, the scale remains minor and should not significantly affect liquidity or share price. Investors should view the notice as neutral to slightly negative, monitoring for larger or broader insider selling that could signal confidence shifts.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	2572	122993.04	215453899	07/14/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	06/15/2025	Restricted Stock Vesting	Issuer			2572	06/15/2025	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Soleil Boughton 2269 Chestnut Street #523 San Francisco CA 94123	Class A	04/14/2025	3236	92937.92
Soleil Boughton 2269 Chestnut Street #523 San Francisco CA 94123	Class A	04/28/2025	3236	97694.84
Soleil Boughton 2269 Chestnut Street #523 San Francisco CA 94123	Class A	05/12/2025	3235	181160.00
Soleil Boughton 2269 Chestnut Street #523 San Francisco CA 94123	Class A	05/27/2025	3233	180627.71
Soleil Boughton 2269 Chestnut Street #523 San Francisco CA 94123	Class A	06/16/2025	5451	309616.80
Soleil Boughton 2269 Chestnut Street #523 San Francisco CA 94123	Class A	06/17/2025	2572	153677.00
Soleil Boughton 2269 Chestnut Street #523 San Francisco CA 94123	Class A	06/30/2025	2572	129886.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)